In this latest episode of the Omni Talk Retail Spotlight Series, Silk's Chief Technology Officer Derek Swanson joins Chris Walton and Anne Mezzenga to discuss why the idea of just taking your retail operation to the cloud is much easier said than done. Together the three of them discuss: - The general "three-tier" approach to cloud migrations - What data gravity is and why it is so important - Architecting for peak vs. architecting for the average - And, last but not least, how a virtualization layer approach can help to bring costs down and provide more flexibility in the long-run Music by hooksound.com *Sponsored Content*

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