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17 - The Hidden Spiral Pattern Behind Fast-Growth Companies
9th December 2025 • The Breakout CEO • Jeff Holman
00:00:00 00:40:04

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In this episode of The Breakout CEO Podcast, host Jeff Holman sits down with Dr. Natasha Todorovic-Cowan, author of Making Change Work and expert in Spiral Dynamics, to unpack the real challenges CEOs face when leading through rapid change. Natasha shares her own story of navigating unexpected disruption early in her career and explains why adaptability, human behavior, and cognitive bias awareness are mission-critical for modern leadership.

Natasha breaks down the mechanics of spiraling, how teams up-spiral into resilience or down-spiral into burnout and how CEOs can build cultures that respond faster, align better, and perform at higher levels. The conversation highlights lessons from companies like Kodak and the importance of fostering a culture that encourages growth and adaptability.

If you’re a CEO leading a fast-growth SaaS, ecommerce, tech, or B2B company, this conversation gives you practical frameworks to navigate complexity with clarity, courage, and congruence.

Check out Natasha's work at https://spiraldynamics.org/.

Say hello to Natasha!

Facebook: https://www.facebook.com/natasha.todorovic.92/

Instagram: https://www.instagram.com/spiraldynamics/

LinkedIn: https://www.linkedin.com/in/dr-natasha-todorovic-cowan-mba-a5470719/

Think you'd be a great guest on the show?

Apply https://go.intellectualstrategies.com/podcast-guest

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