If you're launching a business but don’t have the upfront capital to fund your idea – crowdfunding could be your answer.
In this episode I’m joined by Kayleigh Beniot, founder of BIND London, a workout headwear brand that launched during the pandemic with the support of a successful crowdfunding campaign.
Kayleigh used NatWest’s Back Her Business initiative to raise funding for her startup and has since become a powerful voice for entrepreneurs – regularly sharing her journey on LinkedIn and Instagram, and most recently partnering with Crowdfunder UK to support others launching their own campaigns.
In this episode, we talk about:
- How to structure your crowdfunding campaign for success
- The key elements that helped Kayleigh exceed her funding goal
- What you need to prepare before launching your campaign
- The best ways to promote your campaign across platforms
- How to use your funding strategically once the campaign is complete
If you’re thinking about launching a brand but feel stuck because of budget – this is a must-listen episode to explore how to get your idea funded and off the ground.
🎧 Connect with Kayleigh & BIND London:
✨ Interested in crowdfunding but not sure where to start? This episode will give you clarity, inspiration, and a practical action plan.
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The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.
Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.
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