Many leaders rely on goals and KPIs to measure success, yet how often do those numbers reveal what’s actually working? In this episode, Maartje van Krieken talks with Radhika Dutt, the author of Radical Product Thinking: The New Mindset for Innovating Smarter, about why so many organizations get caught chasing business growth metrics that don’t always translate into real progress. Radhika shares how “product diseases” like obsessive sales disorder, strategic swelling, and hypermetricemia quietly take root when teams lose sight of their vision and let measurement drive decisions instead of insight. She unpacks the tension between OKRs vs puzzle solving, introducing a model of actionable measurement that helps leaders replace rigid goal-setting with thoughtful reflection. How clear is your company’s vision? Do your metrics inspire smarter choices or just more activity? This conversation invites a deeper look at what it means to lead with clarity and curiosity, turning purpose into something that guides decisions instead of decorating a mission statement.

Episode Breakdown:

00:00 Diagnosing Product Diseases in Business

02:02 Meet Radhika Dutt and Radical Product Thinking

07:45 Why a Clear Vision Matters More Than Metrics

11:37 The Problem with OKRs and Traditional Goal Setting

17:07 Puzzle Setting: A New Approach to Business Growth

23:03 Actionable Measurement and the Three Key Questions

25:21 Turning Insight into Real Progress

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Radhika Dutt is the author of Radical Product Thinking: The New Mindset for Innovating Smarter, a book translated into Chinese and Japanese and adopted in more than 40 countries. An entrepreneur, speaker, and product leader, she has built products across industries including media, telecom, consumer apps, robotics, and government, and has been part of five acquisitions—two from companies she founded. Radhika currently serves as Advisor on Product Thinking to the Monetary Authority of Singapore and works with organizations worldwide to help them create products that drive meaningful change. A graduate of MIT with degrees in Electrical Engineering, she speaks nine languages and is now writing her second book on why goals and targets backfire—and what actually works instead.

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Host Maartje van Krieken is a crisis strategist and decision-making expert who thrives in high-stakes business environments. Combining disaster management training, hands-on experience in global industries, and leadership skills honed as a seasoned sailor, she helps businesses navigate chaos with precision. Whether tackling transformation, scaling challenges, or leadership bottlenecks, Maartje delivers actionable insights to turn turbulence into traction. 

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