Artwork for podcast Women in B2B Marketing
56: Embracing a Squiggly Career: From Finance to Marketing to Coaching - with Alice Ko, Leadership Coach and Facilitator at Reframed Coaching
Episode 5617th April 2024 • Women in B2B Marketing • Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
00:00:00 00:43:48

Share Episode


In this episode of "Women in B2B Marketing," host Jane Serra and Alice Ko take us through Alice's fascinating transition from accounting to marketing and her evolution into a coaching expert. Alice shares how the CliftonStrengths assessment profoundly shaped her career path and her approach to team dynamics. They explore the timing and impact of such assessments for job seekers, leaders, and sales teams, emphasizing the importance of understanding individual strengths for effective coaching and team growth.

Alice and Jane talk through:

  • her squiggly career from Finance to Marketing to Coaching
  • why nonprofit marketing is just like startup marketing
  • when and why individuals should consider taking the CliftonStrengths assessment, including job seekers, managers, and those looking to excel in their roles
  • how individual assessments can help managers coach sales team members based on their unique strengths and personalities
  • the importance of investing in team growth and management skills, especially for new managers
  • self-reflection and providing advice for individuals in the middle of a career pivot, including radical self-assessment and research
  • personal sprints for self-experimentation and decision-making
  • navigating a squiggly career path and transitioning between full-time roles and consulting

Key Links:

Guest: Alice Ko -

Host: Jane Serra -

Reframed Coaching -

[Book] The Squiggly Career -




More from YouTube