Shownotes
Paige Hodder, Reporter for Automotive News and John Possumato, CEO of DriveItAway join me for today's episode which delves into the challenges faced by vehicle subscription models in recent years. Many companies, including automakers, either shut down their subscription programs or shifted away from the model due to financial strains. However, there has been a resurgence in subscription programs, especially in Europe, with attempts to get a foothold in the US market. Press play on this episode to hear more about finding the right long-term customers for vehicle subscriptions (rather than just targeting the wealthy) as well as the intersection of subscriptions with EV experiences, providing a hands-on way for consumers to familiarize themselves with the ownership experience of an EV.
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Connect with Paige Hodder on LinkedIn: https://www.linkedin.com/in/paige-hodder-688684228/
Connect with John Possumato on LinkedIn: https://www.linkedin.com/in/johnpossumato/
Link to Automotive News article by Paige Hodder: Vehicle subscriptions look for customers through EVs : https://www.autonews.com/finance-insurance/will-evs-keep-vehicle-subscription-model-afloat