Enter to win Huron products here.

Highlights and takeaways from this episode.

• 2:16 How Huron won Esquire's best Shampoo of 2021. It starts with a good product. No bad products are going to win best of awards by any reputable source.
• 3:35 Building relationships with the communities of influencers rather than relying on transactional conversations. You're not going to bat 100% so build a pipeline before you need it.
• 6:15 Reviews vs third party validations.
• 9:30 Leveraging reviews to use real language when describing your products.
• 11:43 Working with your existing customers and brand loyalists to get UGC and reviews on launch day.

Pitstop is proudly sponsored by:

Omnisend - ShipBob

Mentioned in this episode:

Triple Whale - Whale Mail