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Christmas Special, 2021 In Review with Joanne & Sophie Sweeney
Episode 4223rd December 2021 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:38:00

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Ho Ho Ho, it’s Christmas! I love Christmas for so many reasons. It’s time to unwind and spend precious time with my children, Santa comes and it’s also my birthday on New Year’s Eve.

But from a business perspective, it’s a great time to reflect on the learnings from the year in public sector marketing – what I learned from you, my listeners, viewers, students and clients. 

So coming up in today’s show, we bring you a Christmas special. 

2021 was a year of evolution and empowerment. 

My colleague Djameela was supposed to do the year in review with me, but unfortunately she is unwell right now but is watching in from Cape Town South Africa.

In the hotseat instead, is Sophie Sweeney, my daughter, and advisor to Public Sector Marketing Institute (she’s an accountant and great business advisor). 

So she’s helping me reel back to 2021 and share the highlights with you all. 

We will take you through our favourite projects and public sector marketing highlights in a year that was still filled with COVID communications and ramping up digital marketing. 

Set yourself up for social media success with our 2022 Social Media Trends Webinar in January. 

So, stay tuned and let us help you reflect on your successes as we map the wins and wisdom from 2021. 


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.