In this episode of Business Owners Tell All: What It Takes, Jamie Seeker speaks with Seth Kamens, founder of Kamens & Associates, a full-service accounting and consulting firm based in Livingston, NJ, just 30 minutes outside New York City.

Seth’s career path wasn’t straightforward—after stints in Washington, D.C., recovering from a serious illness, and working at powerhouse firms like Morgan Stanley, Merrill Lynch, Deloitte, and Cohn, he realized he hated working for others in environments that didn’t value people. In 2012, he launched Kamens & Associates with just six clients, a partner, and a small office. Today, the firm serves clients worldwide, from billionaires to solopreneurs.

In this candid conversation, Seth shares why CPAs should be more than tax preparers—they should be proactive strategic partners. He unpacks why regular check-ins, process simplification, and realistic growth planning are essential for entrepreneurs who want to avoid costly mistakes and scale successfully. He also highlights the emotional and professional support business owners need to thrive.

📌 Key Takeaways

• Proactive > Reactive – Meeting with your CPA twice a year can save you from costly missteps in taxes, entity structure, and cash flow.
• Relationships Over Transactions – People remember responsiveness and respect, not page 120 of a tax return.
• Process Simplification Matters – Basic systems (QuickBooks, separate accounts, monthly check-ins) prevent financial chaos.
• Growth Requires Strategy – The bigger the goal, the more you need back-office and advisory support.
• Emotional Support is Critical – Confidence from partners, family, and peers can carry you through the hardest early years.

💬 Memorable Quotes

1. "No one’s going to know what’s on page 120 of a tax return. They’re going to know if you call them back."
2. "I’m not going to bill you for a 5-minute phone call—it just creates a negative connotation."
3. "If you want to go from $100K to $500K in three years, you’re going to need help."
4. "The idea is not to be perfect—it’s to get you in the ballpark."
5. "I see myself as an entrepreneur who happens to be a CPA."
6. "You need three or four people you intuitively trust, who will tell you no."
7. "You need guts, emotional support, and a basic business background to succeed."

🗒 Notable Moments to Highlight

• Seth’s unconventional path into accounting, including his illness and early challenges.
• The Facebook and LinkedIn outreach campaign that landed his first six clients.
• Why he targets underserved solopreneurs and startups.
• The cautionary tale of a client who jumped from $125K to $400K without proper tax planning—and ended up $60K in the hole.
• The importance of having trusted advisors outside your industry who can push back.
• Why incremental growth and controlled expansion have been keys to his firm’s success.