In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the CEO of Video Supply, Dallin Nead.
Video Supply is an on-demand video production services marketplace. Users can sign up on their website for free and shop for the specific video production services they need, whether it's a one-time request or a regular custom project. Video Supply helps brands all around the world create professional, high-level content to effectively promote any product or purpose.
Dalin shares that the first thing you need when trying to create video content is a plan. Without a plan, you're setting yourself up to fail when it comes to getting eyes on your content. Dallin also explains that there needs to be true intention and purpose behind your video content, especially if you want any of it to go viral. You need to be able to use video to tell your audience your message, no matter where they are in the customer journey. Video Supply plans, produces and promotes video content for their clients.
Video Supply offers a paid video strategy consultation where they meet with their clients and their teams to guide them on how to get the biggest ROI for their video content creation. Video Supply can also write video scripts, and produce videos using their trained professional videographers. Dallin shares that your content should reflect what your brand is trying to do, whether that's creating a video marketing campaign or training videos for your team. No matter what type of video you need to generate for your business, Video Supply offers hands-on, high-level services that can meet those needs.
It’s all about meeting people where they are, Dallin explains. Pricing is very transparent on their website so you’re never wondering how much you’ll need to spend on video work. Their marketplace offers a unique customer experience that makes shopping for video content services easier and more seamless than ever.
Systematizing your video content is extremely important. You need to use the power of SEO and consistency in order to maximize the ROI of your videos. Driving traffic especially from YouTube to your website is vital if you want the most bang for your buck. You also need to leverage your content by getting it in front of the right people. Josh and Dallin agree that you have to consider what matters more to you – views aren’t worth much if they don’t include your target audience. Remember, views are ultimately a vanity metric, and who is seeing your video matters more than how many people saw it.