Artwork for podcast Perpetual Traffic
Why Everyone Thinks Facebook Is Dead (Again)!
Episode 41022nd July 2022 • Perpetual Traffic • Scalable Media Network
00:00:00 00:46:36

Share Episode


Is Facebook advertising dead? Can advertisers still take advantage of its over 2 billion active users?

On today's episode, Ralph and Kasim break down everything you need to know about Facebook ads and their effectiveness in 2022. The talk about the privacy controversies, what the algorithm used to be capable of, and what the latest iOS update means for Facebook users and advertisers alike. 

The big question remains, "Is Facebook advertising dead?" Of course not. Advertising on Facebook is alive and well. However, we may need to reshape our expectations and acknowledge that the easy days of running Facebook ads are long gone. But here’s the thing; if you think Facebook is not good for advertising in 2022, it's probably because you're not measuring correctly.


Listen in for an insightful conversation as Ralph and Kasim reveal the real reason Facebook ads have stopped working for most marketers, and what you can do about it.


  • Is Facebook advertising really dead?
  • Why Facebook traffic might be more valuable than it's ever been
  • The future of Facebook advertising
  • Why you need to invest in your ability to track your advertising campaigns
  • How and why to split-test Facebook ads
  • A looming recession's potential impact on advertising
  • Augmented versus virtual reality: Where does the future lie?
  • Why you need to track and measure everything on Facebook ads


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

DigitalMarketer Ebooks

Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!

DigitalMarketer Ebooks

Get 50% off Your First Month of Blogs with BKA Content!

Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution.

BKA Content