To niche or not to niche? That is the question. Like Shakespeare, this is an age-old question for many social media managers who are wondering if they are making the right move when it comes to marketing in their business. Unlike Shakespeare, I am here to enlighten you in hopes to give you more clarity on your next move.
In this episode I dive into what every marketing coach under the sun is talking about: niching down. I explain what a niche is, what it would mean for your social media management business if you decided to head down that path, and whether (in my experienced opinion) you should do it or not.
PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!