Product Marketing Life | Andrea Bailiff-Gush, Morningstar
We got together with Andrea Bailiff-Gush, Senior Product Marketing Manager at Morningstar, and discussed her ideas on how to make products your new sales and marketing advantage, plus her views on determining a product’s position in the market, product launches, her biggest lessons learned, top tips for others, and more.
"I think determining a product's position in the market really starts with talking to customers. What I like to do when I'm starting to go to market, or repositioning a solution in the market is to conduct several customer interviews. Personally, I just try to talk to a member of Morningstar's target audience once a week."