Phillip is a product builder, software engineer, web developer & Digital consultant, the founder of Out Flash, a mass email service inside Outlook, Elementary Analytics a sense making platform for your website and social media analytics, Baitcamp, A log, planner and archive for fishing enthusiasts & Sensible Backup, a backup for your windows device made easy.
He currently works full-time as a software engineer where he has experience in desktop development, API construction & off the shelf apps integrations, while he builds his SaaS companies as his side hustle on his off time.
During this interview we cover:
00:00 - A word From The Sponsor
01:02 - Intro
02:07 - Phillip’s Background, current side hustle projects
06:44 - In What Stage & Size are These projects and Elementary Analytics
11:41 - Launching & What Channel did Phillip Find to Work Most Effectively
13:40 - Initial Costs to get Elementary Analytics off the ground
15:24 - Main challenges for growing Elementary Analytics
19:34 - Setting prices & Features for Elementary Analytics
21:26 - Freemium, SEO & CRO
23:53 - Why Not Partnering With a Expert Co-Founder on a Pain Point?
25:42 - Learning Experience & would Phillip Would do Differently Launching?
27:32 - Building a Product Without a Market VS a Product Proven In The Market
29:47 - Ideal Client Profile or Buyer Persona
34:30 - What is the Impact of the Product & How Does It Differ From The Competition?
30:00 - Advice for Those Who Want to Start Their Own SaaS Company