What to Do When People Say You’re Too Expensive
Episode 4420th September 2023 • The Happy Pricing Podcast • The Happy Startup School
00:00:00 00:38:55

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Understanding your value can help you price more confidently, without being brash. When we understand our target audience and what they need, we can create a perception of value that resonates with them. But we need to be prepared to handle rejection and understand that a "no" isn’t necessarily the end of the conversation.

If we don't communicate the value of our work properly, we undervalue it and risk missing out on valuable client relationships.

This week, Carlos is joined by Frances and Simon from the Better Bolder Braver community, who help coaches market their work with more ease. That involves having tricky conversations around pricing, and being able to clearly communicate the value they bring.

This episode is perfect for you if you

  • Want to learn how to confidently set prices
  • Are interested in understanding how to convey your work’s value to potential clients
  • Need advice on dealing with rejection and building confidence in pricing conversations

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