Carey Balogh and Lauren Genest of Brand Groupies join the podcast to talk about their unique SOPR approach, which combines social media and PR to fuel brand recognition, storytelling, and personality-driven strategy, their background in fashion, and how looking at AEC through that lens informs their strategy.

To learn more about Carey Balogh and Lauren Genest, see the full show notes with links, find more episodes, and find the past guests on the TRXL podcast please visit https://trxl.co

Mentioned in this episode:

Sponsor: Confluence

Confluence is an intimate, invite-only conference event for AEC professionals and technology providers to discuss industry trends and ideas, together. Learn more at https://getavail.com/confluence/

Sponsor: TRXL+ Membership

With a TRXL+ membership you will get your own private feed for ad-free episodes of the podcast, the show notes right in your podcast app and in your inbox, your own ad-free copy of every TRXL AEC/tech newsletter delivered directly to your inbox, and additional member-only content over time. Get $20 off your first year when you sign up today. Go to https://trxl.co/launch20

Sponsor: AVAIL

AVAIL is the content management system you deserve, and it’s recently been updated! With its beautifully simple interface, AVAIL makes it easy to to manage, organize, find, and use your information. Check out the new features including the all-new Project Navigator for Revit at https://getavail.com/revit-project-navigator/