There is a lot of hype around having your own book, and over the last 10 years, I’ve seen a lot of people and companies make promises about how having a book can get you a crap ton of money. I have yet to see most of those people or companies deliver on that promise.

But the truth is, not every business is at a stage where using the time and financial resources it takes to create a book is the next best step.

Learn why people want you to think having a book will be the magic bean to growing your business, and what you really need to have before you write a book if you ever want to see a return on your investment.

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/