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Ross Coverdale on getting more comfortable in front of a video camera - MAF144
Episode 1445th October 2017 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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Ross Coverdale on getting more comfortable in front of a video camera - MAF144

This week on the show my guest is Ross Coverdale.

We talk about how video is becoming more important for marketing all types of businesses and how you can be more comfortable, confident successful in front of a video camera.

Welcome to episode 144 of the Marketing and Finance Podcast.

We chat about:

  • Why video is ever more important in marketing your business
  • Common objections to video and how to overcome them
  • Techniques for feeling like a natural in front of the camera
  • The importance of varying the speed of your presentation and the tone of your voice
  • Tips for remembering your script and nailing your delivery

Who is Ross Coverdale?

Ross is a video editor and producer. He helps people make their content marketing, vlogs and course videos the best they can be, with creative editing and live video coaching.

He takes care of the creative polishing and tweaking, leaving you to do what you do best – whether that’s running your business, or creating more content.

And if you’re struggling with some or all of the technical things like cameras, lenses, lighting and sound, or, if you want to up your performance game and get good on camera, he can help you create the best videos you can, with live coaching and videography.

Links and Show Notes.

For links to the books and apps mentioned by Ross, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional, helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.