What makes a partnership actually work?

Too many companies chase logos, launch press releases, and declare “partner-first”—only to find out later it didn’t move the needle. Adrienne Coburn shares how to build partnerships that fuel growth, not just optics.

In this episode, you’ll learn:

1. How to structure partnerships around mutual tension and trust
2. Why internal selling is ongoing, and how to do it well
3. The step-by-step difference between performative and revenue-generating partner programs

If you’re serious about using partnerships to drive real growth, this episode is your playbook.

🎧 Listen now to build partnerships that matter.

New episodes Monday, Wednesday and Friday.

More from Phil Hayes-St Clair:

Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships

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This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

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