In the quest to secure immediate profits, the risk of overlooking sustained growth opportunities and jeopardising the long-term success of a business is ever-present. David Khoshpasand, Amazon Performance Marketing Manager at Hasbro, advocates for the transformative insights found in the book "The Alchemy of Growth" by Mehrdad Baghai, Steve Coley, and David White. In this podcast episode, we explore how a book becomes a shiny new object. Discover the valuable lessons it imparts to data-driven marketers, the impact of the three horizons framework, and how David integrates this approach into his media decision-making.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net