In this episode, Tara Bryan explores how Donald Miller’s StoryBrand framework serves as an ideal example of the The INFINITE SCALE™ Method in action. By examining how Miller transformed his framework into multiple revenue streams and delivery methods, Tara illustrates the power of building and scaling a signature framework. From live workshops and self-paced courses to a bestselling book and a certification program, Miller demonstrates how a single framework can grow into a multi-faceted business empire. This episode provides listeners with a clear path for leveraging their own frameworks to expand authority, generate revenue, and create scalable impact.

Key Topics Discussed:

Donald Miller's Journey with StoryBrand:

• How Miller began with live workshops and used feedback to refine his framework.
• The evolution from interactive workshops to a comprehensive book and certification program.

The Power of Multiple Delivery Methods:

• How StoryBrand offers six distinct ways for people to engage with its framework, including books, workshops, certifications, and agencies.
• Insight into how these methods meet various customer needs and allow for scalable growth.

Building Authority Through Certification Programs:

• How Miller’s certification program helps spread his framework while increasing his authority and reach.
• How certified guides and agencies amplify StoryBrand’s impact, creating a “cloning” effect of his expertise.

Key Lessons for Your Own Framework:

• How to identify your framework’s value and the steps to take it from concept to scaled business model.
• The Infinite Scale Method’s emphasis on multiple modalities to meet different levels of customer engagement.

Action Steps:

• Map out your own framework, identifying the primary steps or phases.
• Consider starting with a live or online workshop to test your framework with real clients.
• Explore options like books, self-paced courses, and certification programs to reach a wider audience.

Resources Mentioned:

• StoryBrand by Donald Miller: A look at the StoryBrand book and certification program as examples of a scalable framework.
• Schedule a Call with Tara Bryan: if you're ready to develop and scale your own framework.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Tara Bryan: 00:00:05

Hey everybody, it's Tara Bryan and you are listening to the

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Course Building Secrets Podcast.

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Whether you're a coach or a CEO,

the success of your team and clients

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is based on your ability to deliver

a consistent experience and guide

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them on the fastest path to results.

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This podcast will give you practical

real life tips that you can use today

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to build your online experiences that

get results and create raving fans.

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Why?

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So you can monetize your expertise

and serve more people without adding

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more time or team to your business.

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If you're looking to uncover your million

dollar framework, package it and use

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it to scale, you're in the right place.

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Let's dive in.

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Welcome to today's episode.

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I am thrilled that

you're joining me today.

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Hey, in this episode, I want to

break down an example of the INFINITE

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SCALE delivery method so you can

see what this looks like in action.

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So one example I always use all

the time when I'm talking to

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my clients is Donald Miller.

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If you haven't heard of Donald Miller,

he is the author of several business

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and marketing books but his best

known one is called StoryBrand and

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StoryBrand is the the framework that

helps someone, you know, move into

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how do you tell a story and become

the guide for your customer and how,

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how you go through that whole process.

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So anyway, it's a great book.

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Go and check it out if you don't have it

because it is definitely worth the read.

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He also has a bunch of other

books as well, but this is one

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specifically I want to talk about.

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And I want to talk about the fact

that Donald Miller has become an

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expert in, in the concept of the

StoryBrand framework, of course,

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because it's his framework, right?

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He owns it.

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It's his authority model.

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But also it's elevated his status in the

business coaching and marketing realms

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as well because he has a methodology

that is his own that he helps other

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people not only learn from him but

become certified story brand experts.

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So that's the sort of the dimension

of what I want to talk about today.

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So what's interesting about this is that

he actually didn't start with the book.

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He started by, he created his StoryBrand

framework and then he did live

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workshops and these live workshops

he would have people come to him.

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He would have an interactive workshop

where he taught them how to apply the

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StoryBrand to their messaging, to their

website, to their marketing, whatever

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else it is that they were applying for it.

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So they come to this live workshop

and he was able to do these workshops

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for quite some time and then from

that he created the book and then he

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went on to create additional delivery

methods just using his StoryBrand

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framework before he went off and did

all the other things that he was doing.

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And I think that that's a really

key piece of this is one he

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created his authority model.

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He tested it with live people,

and then he is like, oh, I

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think I have something here.

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I am going to now go and distribute

that methodology on a wider platform.

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So he has the book where he

has do-it-yourself resources.

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So if you are somebody who wants to

just come in, learn the model and apply

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it to your own business, that is a

the book is a great option for that.

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He also has online workshops, right?

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So self-paced online workshops.

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He still has those in person live

workshops that he was doing before

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he wrote the book, but he also has

a couple of other options and that's

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what I want to talk about today.

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One is he has a certification program

and this certification program certifies

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people to be story brand framework experts

so they can use it in their business,

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they can use it with their clients.

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Or they can take it and and

start to expand it on their own.

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And so, so the certification is

just that extra layer of visibility

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that allows other people to go

and and train on his behalf.

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So he's sort of cloning himself

through having certified partners.

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So you can become a certified

guide, use it in your business,

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and help your customers.

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He also has something called certified

agencies, which means that you can

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take the approach, become a certified

StoryBrand agency, and deliver customized

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services to your whole client base.

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And and so like, he's taken this one

framework and created six different

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income sources, six different

delivery options that help people

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interact with StoryBrand, you know

in in totally different ways, right?

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If you're an individual you could read the

book, you could take the online training.

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You can join the monthly membership where

you're getting kind of dripped content.

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You can become certified as a coach

or an expert that's helping, you

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know, with the certified with a story

brand framework to your clients, or

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you can become an agency where you're

able to do it sort of at scale.

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And he's done that just by

packaging his framework.

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So there's so much power when

you find your framework, when

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you're able to start leading from

like, what are the steps, right?

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When you look at your ideal customer

and you're like, okay, so that this

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customer has a problem and they're

looking for this result, and my framework

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provides the bridge for that right,

the fastest path from point A to Point

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B, and then the power of what you can

do with just one framework, allows you

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to take your framework and monetize

it in a bunch of different ways.

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And so I love the Donald Miller

example just because I think that it

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is it's something that you can kind

of see what the end game is, right?

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He's, he's already at the end

game in terms of being able to

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take his framework and scale it.

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For you, you may be kind of in

the, the infancy of that, right?

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Like you may have a framework, you may

not, but you may have a framework and

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you're like, what do I do with this?

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Right.

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How do I start to create a business

around my proprietary intellectual

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property, my proprietary framework.

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How do I create a business around it?

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And I think that that looking

at the Donald Miller example is

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such a powerful way to do that.

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So again, there's a

StoyrBrand certification.

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There's an in person live workshop.

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There's an online workshop, which

is sort of self paced, on demand

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training that is available for people.

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A monthly membership where people can

come in and interact with the curriculum,

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interact with the community, interact

with probably Donald Miller and his team.

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There's the book, which has do it

yourself resources for somebody who's

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just sort of learning what it looks like.

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And then there's like a Full service

marketing agency certification that

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really allows that individual to take

it to a completely different level

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with a whole different level of support

and resources that are available

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from Donald Miller, and his team.

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So again, just a super simple example

of how you can take your framework

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and deliver it across multiple

modalities to start earning income.

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One of my favorite quotes from Russell

Brunson, and I don't know if he came up

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with this or not, but It is something

that I heard him say is that people

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will pay to consume the same information

in a number of different ways.

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And this is a great example of that

is you can have the book and then

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want to go a little bit deeper and,

you know, go to the live workshop

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or become a certified guide, right?

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If you're really passionate about his

framework and helping other people

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with it, then it becomes a tool in your

toolkit that you can use to help others,

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or you can build an entire business

around Donald Miller's framework.

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So there you go.

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That is a tactical example of

the power of finding your own

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framework and really being able

to lead with that authority model.

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You don't question Donald Miller

and his StoryBrand framework, right?

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You don't go, I'm not sure

he's the expert at this.

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No, you know that he's the

expert because he's the one

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who's leading from his framework.

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So it's same with you.

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When you come up with your framework,

that's how you're going to lead

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forward, and help your customers and

then have your customers help their

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customers in a certification program.

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And and it's just a great, super

sort of clean example of the

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power of finding your framework.

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So there you go.

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If you're looking to find your

framework and uncover it so that you

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can also do something like this in

terms of not only simplifying your

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business model, But also being able

to blow it up, then let me know.

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In the show notes, there's a way

for you to jump on my calendar.

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If you want to talk about how you

can turn your framework or your

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expertise into a scalable business

model like this, give me a shout.

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This is what we do every single

day and I would love to help you.

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So in the meantime, Go

check out StoryBrand.

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Go on Donald Miller's site and just look

at, from a StoryBrand perspective what he

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has been able to do with his framework.

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Then, if you want extra credit, you can go

out and look at, like, he has been able to

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duplicate this model a couple of different

times with different frameworks, right?

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So he's not necessarily like

creating an entirely new business,

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but he's taking a new framework

and doing the exact same process.

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And, and so look at that because

that is also a really powerful lesson

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is don't reinvent the wheel, right?

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Go with what's working.

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And move forward that way, so you're

scaling exponentially with different

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parts and pieces of the problem

that your customer has and building

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your different delivery methods.

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So, all right, until next time.