Many times in life and in our businesses, where we start is not where we end up. A tool (or website) that was good enough to get started isn’t going to cut it when your business needs to level up. When it’s time to level up and be the DEI consultant that you’re destined to be, that Wix or Adobe Spark site you started with isn’t enough. 

In this episode I’ll go over some of the ways that WordPress is the next level that your website needs.

1. Wordpress integrates with almost everything. Most business tools have a WordPress integration tool or plugin.
2. You can get as technical as you want to. You can use custom coding if you want to, or not.
3. You have the ability to expand, create private pages or password protected pages, the possibilities are endless.
4. Blogging is one of the #1 ways to improve SEO on your website and create content that belongs to you. Content you create on social media may not necessarily belong to you.
5. WordPress has been around since 2003 so they’ve learned how to evolve as the internet evolves.

Your first website taught you the basics, but now it’s time to pave the way for other DEI consultants and marginalized populations to create lasting change.

Connect on IG @fierceified.agency

For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/

Learn more about Fierceified Creative and Consulting at https://fierceified.agency/

Music credit: Trust The Vibes by Vincent Tone

A Podcast Launch Bestie production

Hello, hello, hello and welcome to episode five

of More Than a Brand Podcast.

Now, if you've been following me for a while, you know

that I'm a dance mom, right?

So my daughter Kennedy, she's 13 years old.

Hey baby.

she's been a dancer for years and what I've noticed.

Is that every time she changes dance schools, cause we are a

military family, so we move around.

It's her job to find a studio that she wants to dance at.

Now let's rewind to when Kennedy was five years old and she decided

that dancing was her thing.

She no longer wanted to cheer.

I was good with that.

. So her first dance school in Kansas City, Missouri, showed her the basics.

She learned a very important lesson of comradery and friendship and

teamwork when it comes to being a person that's part of the team.

Then we later on moved to North Carolina where she chose a dance team,

and this team gave her a little more of the technical side of dancing.

now, she didn't have as much camaraderie as she did in the other team that was

in Missouri, but in this team, learning that technical aspect of dance, it

started putting her at another level.

Now, I remember during this timeframe, Kennedy would look at so many different

random dancers competing on YouTube.

She would look at dance moms.

She would talk about how good these different teams were, and

I wish I was on a team like that.

Like this was something that she dreamed of later on.

After about two years, we ended up moving to Maryland where we are now.

And her job, as always, is when we move Kennedy, it's your job to find a studio.

This is a location we're living in.

You find a studio cuz dancing is your thing.

So with this studio she's in, they're amazing y'all.

And if you follow me on Facebook when it's competition season,

you see all the goodies.

But this team and the studio encompasses all those things

that she learned in the past.

If it wasn't for the first team in Missouri.

Teaching her what it means to be a team.

Teamwork, teaching her the basics of dancing, teaching her, especially in

hip hop bra, how to expand her horizons and to move her body in different ways.

How each.

Peace of your body.

Each joint can be popped and locked in different ways to move into North

Carolina where she learned the more technical aspects when it comes to

ballet in lyrical and contemporary, the pointed toes and the reve.

Now we move to Maryland where all those things that she's learned

in the past are coming into place.

You see, had we started in Maryland, She may not have had those tools

she needed to be a successful team member like she is now.

But the truth about being on any journey, whether it's your dance journey,

your business journey, your website journey is you have to start somewhere.

. So when you started your business, you started somewhere with your website?

It may have been.

For me, it was an Adobe Spark page.

couldn't even put a custom URL on it, and I called myself a web designer.

But you start somewhere.

Just to get started, just so you have that web presence that you so desperately

need to expand your business and for people to find you, because people love

to be like, what's your web address?

And to be honest, a lot of people like to detox from social media now.

. With that being said, that tool, just like Kennedy's first dance school, that first

website did not have what you needed to take you to this level of stepping into

corporate spaces and being the D E I consultant that you are destined to be.

WordPress is like Kennedy's dance school here in Maryland.

It encompasses all the things that you need to grow, not only to take

the things that you've learned in the past from the beginning part of your

business, but to take you into the next level when it's time to grow and.

I know there's a million website builders out there, a million hosting

platforms that you could go with, but WordPress has so many options.

When it comes to when you create your evergreen course,

I know WordPress can be needy.

You know why it's needy?

Because if you want something that's high maintenance that is able to grow

with you and not just you grow out of it, now you have to build on something else.

WordPress is your best option, a reason why WordPress is your best option.

Because it integrates with almost anything, almost any business tool.

And because I don't know if every business tool integrates with it, but

I'm gonna say almost any business tool that you're using as a small business can

integrate into your WordPress website.

With your WordPress website, you can get as technical as you want to.

Now, you know, I'm not a fan of custom coding.

But if you love custom coding and you desire it, WordPress is one of the

few platforms that you can build on to make sure that your custom coding

is doing what it needs to do and is creating a website that you need.

Now, WordPress also gives you that flexibility to.

expand, to have private pages, password protected pages.

The possibilities are in endless when you come, when it comes to WordPress.

Another reason why WordPress is the boss.

It's blogging.

Blogging is one of the number one ways to improve your SEO on your website.

And SEO is another reason for WordPress because it's easy to optimize your SEO

on WordPress cuz there's so many options.

But when it comes to blogging, blogging is one of the.

Number one way is to create content that belongs to you.

Cuz you know when you put your content on different social media platforms,

that doesn't necessarily mean you own it.

With WordPress, you own that content.

It's yours to keep.

Another reason why WordPress is

Instead of choosing something that is what you would consider

user-friendly, like let's say show it.

One thing about Showit, I love Showit.

I used to design on showit.

My website is show, was on Showit.

However, with Showit, to get some of the capabilities, That you

want for your website, let's say a membership, or to have a blog,

even a simple blog with show it.

It integrates with WordPress.

So technically you still have to learn how to use WordPress to have all the

things you want on your show at site.

WordPress has been around for a long time, guys.

WordPress has been around since 2003, so they've had plenty of time in the

internet and website game to make changes, make updates, and to evolve.

As the internet evolves to evolve, as the internet evolves, that means

they're putting in work over there.

WordPress, you want something that will evolve as you evolve,

and WordPress is the way to go.

WordPress.

Also, out of all the websites in the world, and we know there's a

whole bunch of websites, there's a estimate of 43% of all the websites

in the world being WordPress.

That's a whole lot of websites.

So in the Army, we just released a portal, a customer service portal that

integrates our pay taking days off.

Any HR requests, they all go through this portal.

Guess what?

That portal was created on WordPress.

Now you mean to tell me if the United States Army believes in WordPress

enough to have a site that is responsible for that much information?

HR stuff don't, and pay.

You don't wanna mess up nobody's pay or anybody's human resource stuff.

The Army believes in WordPress enough to trust it, to host all that

information for everybody in the Army.

So that means that WordPress has exactly what you need for you to grow

as big as the US Army for you to grow.

Into the biggest D e I consultant that you can even, you can't even imagine.

You can be.

That's why you choose WordPress.

That's why you don't create your website on Canva.

Canva not gonna give you a membership site.

a Canva Website is something that you create when you're first starting.

Your Canva website Is your dance studio in Missouri.

Remember what talks about Kennedy?

Your Canva website is something that teaches you the basics and

you kind of know what's going on, but it ain't that big of a deal.

WordPress is the goal.

WordPress is what people see when their eyes light up, and they're intrigued

by what's going on in your website.

WordPress websites gives you that vibe that young Kennedy saw while she was

sitting there watching these teams that she so desperately wanted to be a part of,

and now she's being a part of that team.

Now she is a part of the team that other young dancers are looking

up to and saying, I want that.

That's what your website can be.

Your website can pave the way, not only for other d e I consultants,

cause they'll look at you and they'll say, I need to set my damn game.

But it also paves the way for you to step into those corporate spaces cuz

you're walking in being confident, knowing that your website is up to

par, is wowing and it is working.

It's not looking like amateur hour.

You are surpass looking like amateur hour.

You are above that.

Your work is above looking amateur.

your work is important because the work that you are doing now will

affect seven generations later, and we won't need no damn laws telling us

we can wear our hair how we want to.

That's why you need to invest in your WordPress website.

That's why it's more than a brand.

Are you gonna continue to stay on that candle website, continue to stay in

that dance studio that doesn't teach you all that you need to be a champion.

Are you gonna go do what champions do?

Step into a platform that can house everything that you need and represent

you in the right way so that you are paving away for other d e i

consultants and for other minorities and marginalized communities so

that they have a safe space to work.

Think about it, and thank you for listening.