There’s a very common misconception about pitches and it might cost you the deal …

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Many people think of pitching as the act of selling an idea or a product.

It's not because pitching is not so much about you making a profit.

It's much rather about the other party making an even greater profit.

The more they benefit, the better.

So pitching is the act of selling the future.

When my wife and I sold our first license in the us toy market, we

left out everything that most people would consider the core of a pitch.

No praise, no cheering, no profit forecasts, nothing that

you'd normally find in a pitch.

All we did when we pitched the product was to spark imagination.

We crafted a story that made our partners visualize how they could

turn our idea into a profit.

We made them see the final product.

We made them see children wanting that product.

We made them see people falling in love with the product.

And so we pulled the future into the present by having them

visualize their future profits by looking at our present idea.

How can you shift your perspective from what you want to what the

people you're pitching to desire?

How can you make them visualize their future now?

And what will using your product or investing in your idea mean

for them and their future profits?