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Many people think of pitching as the act of selling an idea or a product.
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It's not because pitching is not so much about you making a profit.
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It's much rather about the other party making an even greater profit.
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The more they benefit, the better.
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So pitching is the act of selling the future.
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When my wife and I sold our first license in the us toy market, we
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left out everything that most people would consider the core of a pitch.
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No praise, no cheering, no profit forecasts, nothing that
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you'd normally find in a pitch.
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All we did when we pitched the product was to spark imagination.
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We crafted a story that made our partners visualize how they could
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turn our idea into a profit.
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We made them see the final product.
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We made them see children wanting that product.
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We made them see people falling in love with the product.
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And so we pulled the future into the present by having them
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visualize their future profits by looking at our present idea.
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How can you shift your perspective from what you want to what the
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people you're pitching to desire?
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How can you make them visualize their future now?
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And what will using your product or investing in your idea mean
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for them and their future profits?
