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Ready to scale without the tech chaos?

In this episode of the Master Your Business Podcast, I’m joined by Kajabi expert and Strategic Growth Designer, Lucy O’Reilly. Whether you're stepping out of corporate or levelling up your service-based business, this is your crash course in using Kajabi to build a sleek, scalable online presence that actually converts.

Lucy shares her no-fluff insights on what makes Kajabi a powerful platform for coaches, consultants, and experts. And, why it's not just about building a pretty website, but creating a customer journey that delivers results.

This episode is for you if:

✔️ You’re tired of duct-taping tech tools together

✔️ You want your website to actually generate leads and sales

✔️ You’re ready to turn your expertise into a digital product or program

✅ We cover:

• The biggest differences between Kajabi and other platforms like GoHighLevel and Thinkific
• Website structure tips that guide users to take action
• How Kajabi’s pipelines and automations can replace hours of manual work
• Why strategy, not just tech, needs to come first
• When DIY Kajabi is smart… and when to get expert help
• Little-known Kajabi features that make scaling easier
• The hidden power of Kajabi’s all-in-one dashboard

⏱️ Timestamps:

[02:39] What Kajabi actually is and how it works

[03:52] Why strategy needs to come before tech

[08:26] Kajabi vs other platforms (Teachable, Thinkific, GoHighLevel)

[12:35] How to structure your Kajabi website for conversion

[19:37] Mapping out your pipeline before you build

[27:35] Kajabi’s built-in payment options and zero commission perks

[30:13] Designing courses and the importance of visuals

[35:31] Kajabi memberships, communities, and course access for corporates

[38:36] Why Kajabi is expanding and what’s coming next

[45:46] What analytics to track and how to optimise

🔗 Connect with Lucy O’Reilly:

🌐 Website: designsforgrowth.ie

📸 Instagram: @designsforgrowth

💼 LinkedIn: Lucy O'Reilly

💬 Book a call: designsforgrowth.ie/contact-me-about-your-website

💻 Mentioned Tools & Resources

👉 Try Kajabi FREE via my partner link: https://app.kajabi.com/r/9S3JQWE3/t/3fraijpu

👉 Explore GoHighLevel FREE here: https://www.gohighlevel.com/?fp_ref=deirdre33

👤 About Lucy O’Reilly

Lucy O’Reilly is a Strategic Growth Designer who helps entrepreneurs position themselves as the go-to expert with branding and Kajabi websites designed to scale. From 1:1 work to her 12-week Brand Accelerator, she blends strategy, design, and digital marketing to build powerful online presences that convert. As a single mom she birthed her business from a soggy tent in West Cork, Ireland, and now teaches others how to build with confidence and clarity.

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📖 Read the full show notes on: The Master Your Business Blog 

#kajabiforcoaches #scaleyourbusiness #smallbusinessmarketing #strategicscaling #buildwithkajabi #kajabiexpert #deirdremartin #masteryourbusiness

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“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”