In this episode, Tammi is joined by Maddy Alexander-Grout, employee engagement advocate for businesses and founder of the multiaward winning My VIP Card - the UKs largest loyalty card.

Together they dive into the world of franchising as a business model as Maddy shares her experience of taking her business national.

Listen to the pros and cons, the lessons Maddy has learned along the way and the questions to ask yourself if you are considering this type of growth.

They discuss how to maintain brand integrity when taking on franchisees and the way they worked together to develop a brand that could grow nationally to become a household name.

This one is for you if you are looking for another way to scale your business.

The Guest:

You can find Maddy championing local businesses and the high street all over the place, but mostly online here:

Website: myvipcard.co.uk

Instagram: @myvipcardhq

LinkedIn: linkedin.com/in/maddycomrie

The Host:

You can find Tammi talking all things personal brand + marketing over at:

Instagram: @shadowcatcreative

Website: shadowcatcreative.co.uk

Email: hello@shadowcatcreative.co.uk

The Show:

To continue the conversation and share your views, head over to The Brand Lounge social channels:

Facebook: www.facebook.com/groups/thebrandloungeSCC

Instagram: @thebrandloungeclub

Special thanks:

Daniel De Pasquale via Podcats Media for the editing and original audio.

Branding by Podcats Media as part of Shadowcat Creative Ltd.

The Brand Lounge is part of the Podcats Media Business Network.

For more information, please email: meow@podcatsmedia.com