In this intimate discussion between two marketing leaders Majid Al Futtaim's Head of Loyalty, Kashmira Motiwalla, chats to BBD Perfect Storm's CEO, Jason Foo, about Majid Al Futtaim's new loyalty programme, Share. ------ About Majid Al Futtaim (MAF) Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia. The regionally-focused lifestyle conglomerate creates innovative brands, destinations and spaces that burst with ingenuity. https://www.majidalfuttaim.com https://www.sharerewards.com/en About BBD Perfect Storm BBD Perfect Storm create brand and cultural transformation through alignment around organisational purpose, culture, values and behaviour, ignited by a clear brand vision, narrative and inspirational brand platform. https://www.bbdperfectstorm.com