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Iona Bain on the Young Money Blog and financial education - MAF120
9th March 2017 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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Iona Bain on the Young Money Blog and financial education - MAF120

This week I chat to journalist, blogger and author, Iona Bain.

We talk about how she launched the Young Money Blog, financial education and how important it is to get out and talk directly to your customers.

Welcome to episode 120 of the Marketing and Finance Podcast.

We chat about:

  • How Iona set up the first blog dedicated to young people and their money
  • Why we need more financial education in schools and what it should cover
  • Giving young people the power and the freedom to take back control of their money
  • The importance of getting out and meeting people to find out their problems
  • Why "conforming to the norm" is not a strategy for business success

Who Iona Bain?

Iona is a journalist, blogger and author.

She's written for all the major national newspaper titles and financial services trade publications.

She founded the award-winning Young Money Blog, the first and only online financial blog devoted to young people in the UK. Won Money Blogger of the Year at 2016 Santander Media Awards. She’s author of "Spare Change", named one of the top five feminist books of 2016.

You'll see Iona appear regularly on BBC Breakfast and BBC Scotland.

Links and Show Notes.

For links to the books and apps mentioned by Iona, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.