Hiring is broken. Job seekers are using AI to apply for more roles, employers are using AI to screen more applicants, and both sides are becoming increasingly frustrated with a process that feels less human by the day.

In this episode of Brand2Brand, Tom and Veronica compare Indeed and LinkedIn’s competing visions for the future of AI-powered hiring. LinkedIn is betting on greater automation and recruiter efficiency, while Indeed is positioning AI as a tool for creating better, more person-centered matches. Which approach can rebuild trust, and what can every business learn from the way its hiring process shapes its brand?

For full episode resources and references, visit stirlingbrandworks.com.