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Doubling-Down on AMRs, Cobots, and Machine-as-a-Service with Craig Francisco
Episode 4523rd March 2021 • Manufacturing Happy Hour • Chris Luecke
00:00:00 00:31:57

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Craig Francisco is back on the podcast! And this time, he’s here to get technical…

Craig Francisco is the President at RōBEX, a new automation company that works with food, glass, and tissue industries. He’s previously spoken with us about digital marketing, but now it’s time to dive deep into the world of automation and robots.

In this episode of Manufacturing Happy Hour, Craig shares the top 3 automation trends he and his team at RōBEX are most excited about in 2021. From autonomous mobile robots (AMRs) to leveraging new business models like their FLEXX Machine-as-a-Service program, we get into the details on this one. Craig also shares pragmatic advice on how to get customers comfortable with new technology and how to build a company culture that allows you to stay on the cutting edge.

In this episode, find out:

  • How to prioritize which technologies to focus on
  • How to get customers comfortable with new technology
  • What Craig is most excited about in the automation world
  • The top three automation trends
  • What it takes to create a great company culture

Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!

Tweetable Quotes:

  • “Never sacrifice company culture for revenue.” – Craig Francisco
  • “What can we do to bring value to our customers without having them extend their funds?” – Craig Francisco
  • “Engage the right person, that’s going to help you understand if something’s going to work for you.” – Craig Francisco

Links & mentions:

  • RōBEX LLC, an industrial robotics and industrial automation company with uncommon experience & expertise
  • MiR, a popular brand of autonomous mobile robots (AMRs)
  • The Automation Solution Podcast, Craig’s podcast covering innovative, value-added, smart technology solutions that automate and optimize manufacturing processes
  • FLEXX, RoBEX’s Machine-as-a-Service program

Make sure to visit for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.