Welcome to Sault Ste Marie with Linda Hoath
Episode 11630th June 2023 • Total Michigan • Cliff Duvernois
00:00:00 00:34:38

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Sault Ste. Marie is a staple to any Michigander traveling around the state. While the Soo Locks are impressive, there's a lot more to Sault Ste Marie than just the locks. Linda Hoath, Executive Director of the Sault Ste Marie Conventions and Visitor's Bureau (CVB) shares with us not only a bit of history but also what other activities are going on in Sault Ste Marie to make it a true destination.

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Learn more about Sault Ste Marie at https://saultstemarie.com/

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Transcripts

da Hoath, Sault Ste Marie CVB:

Not only do we do, marketing for the area,

da Hoath, Sault Ste Marie CVB:

we're a destination builder also.

da Hoath, Sault Ste Marie CVB:

We want to build our destination.

da Hoath, Sault Ste Marie CVB:

We want to be, to have our community grow.

da Hoath, Sault Ste Marie CVB:

We want the people here to be successful in everything they do.

Cliff Duvernois:

Hello everyone, and welcome back to Total Michigan.

Cliff Duvernois:

I am your host, Cliff DuVernois.

Cliff Duvernois:

In this show, we showcase the Ordinary Michiganders who are doing

Cliff Duvernois:

some pretty Extraordinary Things.

Cliff Duvernois:

I'm in Sault Ste Marie this week, capturing all kinds of amazing stories.

Cliff Duvernois:

And the first thing I usually do when I reach out to, a new area is I say, Hey,

Cliff Duvernois:

I'm coming into town and I would like to get connected with people, is I reach out

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to their, convention and visitors bureau, which is what led me to today's guest.

Cliff Duvernois:

Ladies and gentlemen, please welcome to the show, probably the best

Cliff Duvernois:

ambassador for the City of Sault Ste Marie, and that would be Linda Hoath,

Cliff Duvernois:

Executive Director of the Convention Visitors Bureau, or the C V b.

Cliff Duvernois:

Linda.

Cliff Duvernois:

How are you?

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: I am wonderful, Cliff, and

Cliff Duvernois:

thank you for being here.

Cliff Duvernois:

I'm excited about you being here

Cliff Duvernois:

thank you.

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It's great.

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And for our, friends, on YouTube, if you're watching this right now, we're

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sitting with a spectacular view of the St.

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Mary's River that's behind us, gorgeous Park.

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The weather has just been absolutely perfect this week.

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LInda Hoath, Sault Ste Marie CVB: Oh, it's perfect.

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Almost always, because if we need rain, it comes.

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If we need snow, it comes.

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So it's always perfect in Sault Ste.

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Marie.

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So you can see when I said she's the perfect

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ambassador for Sault Ste Marie.

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I was not pulling any punches.

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Linda, tell us where you from?

Cliff Duvernois:

Where did you grow up?

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: Sault Ste.

Cliff Duvernois:

Marie, Michigan.

Cliff Duvernois:

Yeah,

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there you go.

Cliff Duvernois:

In a nutshell.

da Hoath, Sault Ste Marie CVB:

Yeah.

da Hoath, Sault Ste Marie CVB:

I have a small little town for about 10 years, just south

da Hoath, Sault Ste Marie CVB:

of here and called Detour.

da Hoath, Sault Ste Marie CVB:

I lived there cuz my dad was working there.

da Hoath, Sault Ste Marie CVB:

And then he was transferred back up to the Soo.

da Hoath, Sault Ste Marie CVB:

So Sault Ste Marie's been my home.

Cliff Duvernois:

And you've been, you've lived here all your life?

da Hoath, Sault Ste Marie CVB:

Yes.

da Hoath, Sault Ste Marie CVB:

I mean, when I was a teenager I did go to New York.

da Hoath, Sault Ste Marie CVB:

I had to work in Manhattan.

da Hoath, Sault Ste Marie CVB:

you have to do those things.

da Hoath, Sault Ste Marie CVB:

When I was 18, I went out there,

Cliff Duvernois:

kinda get the city outta your

da Hoath, Sault Ste Marie CVB:

Oh.

da Hoath, Sault Ste Marie CVB:

And boy did I, so it was, yeah, it was like, I think it was

da Hoath, Sault Ste Marie CVB:

almost a year I was out there.

da Hoath, Sault Ste Marie CVB:

I said, that's enough.

da Hoath, Sault Ste Marie CVB:

And then I came back and then I went to C M U.

da Hoath, Sault Ste Marie CVB:

I lived in Mount Pleasant for three years.

da Hoath, Sault Ste Marie CVB:

So it, and then I've been back here ever since.

Cliff Duvernois:

What'd you get your degree in?

Cliff Duvernois:

Oh, you didn't finish

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: I didn't finish the degree.

Cliff Duvernois:

I was gonna be a school teacher.

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Oh, here I am.

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So you come back to Sault Saint Marie.

Cliff Duvernois:

What made you decide to get into the tourism business?

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: I was in transportation.

Cliff Duvernois:

Okay.

Cliff Duvernois:

Okay.

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I worked for Kewadin Casinos here.

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We had the great opportunity of building a motor coach company,

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which, you've gotta put, you always, people say in hotels, heads and beds.

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we had to put butts in seats.

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And heads and beds.

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I started there with, I did transportation for years.

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I even had my, I was a state examiner.

Cliff Duvernois:

For the state of Michigan, giving people driver's licenses and stuff like that.

Cliff Duvernois:

So, I mean, it's a long history.

Cliff Duvernois:

But then I worked Kewadin and we, they built a motor coach company.

Cliff Duvernois:

And I ran that motor coach started into marketing.

Cliff Duvernois:

You gotta market, you gotta get those people in there.

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Always in marketing.

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I don't care what job you're in marketing, you're representing that, that employer.

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So it's a very important thing.

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So yeah, that's how I ended up in marketing.

Cliff Duvernois:

And then I got tired of working 24 7.

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It was a great job and I loved working for the Sioux Tribe Ojibway Indians.

Cliff Duvernois:

They're amazing.

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I learned more there than I could have ever learned in a classroom.

Cliff Duvernois:

So it's, I have been blessed there.

Cliff Duvernois:

This opening came at the CVB and it was open, no, they didn't

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hire anybody for six months,

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And, I was on Mackinaw Island at a meeting.

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And one of the board members was there, and I asked, did you

Cliff Duvernois:

get an executive director yet?

Cliff Duvernois:

And she says, no.

Cliff Duvernois:

Are you interested?

Cliff Duvernois:

Oh, there you go.

da Hoath, Sault Ste Marie CVB:

And I said, no, Patty, I got a really good job.

da Hoath, Sault Ste Marie CVB:

Well, by the end of the meeting I said, what's it all about?

da Hoath, Sault Ste Marie CVB:

And, She said, let's do lunch.

da Hoath, Sault Ste Marie CVB:

So we did lunch and she, I, and she made me, put my resume in.

da Hoath, Sault Ste Marie CVB:

And then I had to go back to Kewadin because the head of the board of

da Hoath, Sault Ste Marie CVB:

directors here and I would've done anyway, cuz Carol Eva was a great friend.

da Hoath, Sault Ste Marie CVB:

Sure.

da Hoath, Sault Ste Marie CVB:

But she was my boss.

da Hoath, Sault Ste Marie CVB:

And so I had, she was president of the CVB back then, so I let her know I was going.

da Hoath, Sault Ste Marie CVB:

So she was, yeah, she was excited that I did that.

da Hoath, Sault Ste Marie CVB:

And now we're going on 22 years.

da Hoath, Sault Ste Marie CVB:

I'm here.

da Hoath, Sault Ste Marie CVB:

They hired me interview within an hour later they hired me.

Cliff Duvernois:

Nice.

Cliff Duvernois:

And I know that in my travels and doing other interviews out there.

Cliff Duvernois:

So I did an interview with, dave Lorenz from Pure michigan, and when I said, Hey,

Cliff Duvernois:

who should I reach out to in the area?

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Your name came up.

Cliff Duvernois:

Now you've been involved with the Pure Michigan campaign.

Cliff Duvernois:

So talk to us a little bit about that.

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: We can be, became partners in 2007.

Cliff Duvernois:

And we've been a partner for something every year since, except for during Covid.

Cliff Duvernois:

But, you know, it's just, with, without Pure Michigan, Sault, St.

Cliff Duvernois:

Marie would not be what it is today.

Cliff Duvernois:

Because of the simple fact is we've got a sister city.

Cliff Duvernois:

Are you right across the river?

Cliff Duvernois:

Yes.

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To Saint Marie Ontario.

Cliff Duvernois:

And every time I went somewhere they'd say, where are you from?

Cliff Duvernois:

I'd say sault Saint Marie.

Cliff Duvernois:

They'd say ontario.

Cliff Duvernois:

They no longer say that.

Cliff Duvernois:

Yes.

Cliff Duvernois:

They no longer say that.

Cliff Duvernois:

So yeah, Pure Michigan has been Godsend for us.

Cliff Duvernois:

And talk to us a little bit about that partnership

Cliff Duvernois:

with them and how exactly that works.

Cliff Duvernois:

Cuz I know that for the most part, the Pure Michigan campaign really is about

Cliff Duvernois:

getting people to come to Michigan.

Cliff Duvernois:

Your goal is to get people to come.

Cliff Duvernois:

Sault Ste marie.

Cliff Duvernois:

So talk to us about how that partnership works.

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: I can't afford the half a million,

Cliff Duvernois:

so I don't do the big splashes like some of the other cities did.

Cliff Duvernois:

But when we started off, we did radio.

Cliff Duvernois:

Okay.

Cliff Duvernois:

And we picked out where, and it was Sault Ste marie.

Cliff Duvernois:

And, I still have every one of those that Tim Allen has done.

Cliff Duvernois:

So we did radio and we did it in different places.

Cliff Duvernois:

And it's, it's 50 50.

Cliff Duvernois:

We put in 50% and they put in 50%, and we're able to go out and do more.

Cliff Duvernois:

We bring it to the website.

Cliff Duvernois:

It goes as a partner.

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You're on their website, but you're, in a little bit better place.

Cliff Duvernois:

You're not, I'm Sault Ste Marie.

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I'm an s and you're doing alphabetic.

Cliff Duvernois:

We're at the bottom.

Cliff Duvernois:

Yeah.

Cliff Duvernois:

So now we're at the top.

Cliff Duvernois:

So, you know, you can, uh, work, but that has been a godsend for us.

Cliff Duvernois:

But now we're doing other things too.

Cliff Duvernois:

We did some digital with them.

Cliff Duvernois:

I this year we're doing, we're gonna do an episode on Under the Radar.

Cliff Duvernois:

They were here over the winter.

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They're gonna be back this summer.

Cliff Duvernois:

And we also did an arrivalist.

Cliff Duvernois:

So I, an arrivalist is a program

Cliff Duvernois:

Okay.

Cliff Duvernois:

That I can go in and look and see what people came to Sault Ste Marie

Cliff Duvernois:

so I can match it up to my marketing and see, because that's what I like.

Cliff Duvernois:

I'm a numbers person.

Cliff Duvernois:

I like that.

Cliff Duvernois:

I like knowing, tell the story that's, and I love stories, so it's, it's really

Cliff Duvernois:

helped this year in being able to see, I'm able to do economic impacts better.

Cliff Duvernois:

during the I 500, snowmobile race this year, I could go on arrivals.

Cliff Duvernois:

I saw there was 171 day trippers, and then I can also go in and see do they

Cliff Duvernois:

spend one night, do they spend two nights?

Cliff Duvernois:

Do how, what is the percentage?

Cliff Duvernois:

Three and four.

Cliff Duvernois:

So it's, It helps, but I could not afford that if I didn't

Cliff Duvernois:

do

Cliff Duvernois:

a partnership with Pure Michigan.

Cliff Duvernois:

We're a small c b, we don't have the big dollars like a lot of 'em do, but, we sure

Cliff Duvernois:

stretch of and make

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it happen.

Cliff Duvernois:

I think too, that by looking at the data, it actually helps

Cliff Duvernois:

you to spend your money better and be able to take a look at the programs that

Cliff Duvernois:

are really working for you to get people to come here and spend their money.

da Hoath, Sault Ste Marie CVB:

Yes.

da Hoath, Sault Ste Marie CVB:

And you know what?

da Hoath, Sault Ste Marie CVB:

Michigan.

da Hoath, Sault Ste Marie CVB:

It's not just about the advertising we do together, it's about the connection we

da Hoath, Sault Ste Marie CVB:

have with them and their marketing agency.

da Hoath, Sault Ste Marie CVB:

McCann Erickson, when we first started, came right up here.

da Hoath, Sault Ste Marie CVB:

Now mm.

da Hoath, Sault Ste Marie CVB:

G y is there, if I have a problem, I have that access to more, then I would've had,

da Hoath, Sault Ste Marie CVB:

I would have to find my own way there.

da Hoath, Sault Ste Marie CVB:

But, that's the greatest gift Pure Michigan gives.

da Hoath, Sault Ste Marie CVB:

They're part of Medc.

da Hoath, Sault Ste Marie CVB:

We also, not only do we do, marketing for the area, we're

da Hoath, Sault Ste Marie CVB:

a destination builder also.

da Hoath, Sault Ste Marie CVB:

We want to build our destination.

da Hoath, Sault Ste Marie CVB:

We want to be, to have our community grow.

da Hoath, Sault Ste Marie CVB:

We want the people here to be successful in everything they do.

Cliff Duvernois:

And I can tell you from the last few days that

Cliff Duvernois:

I've been here that you can really see the results of your work.

Cliff Duvernois:

Cuz there's a lot of passionate people around here, very excited about

Cliff Duvernois:

what's happening in their community.

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: We have gotten rid of the silos.

Cliff Duvernois:

There's no silos anymore.

Cliff Duvernois:

We all work together.

Cliff Duvernois:

And he said, and once a month, the Chamber of Commerce here,

Cliff Duvernois:

the DDA Downtown Development Authority, and myself have lunch.

Cliff Duvernois:

So we can keep up with each other.

Cliff Duvernois:

And also with those, we're on boards together too, on different boards,

Cliff Duvernois:

and we all support each other.

Cliff Duvernois:

Like the 4th of July parade.

Cliff Duvernois:

All three of us are involved.

Cliff Duvernois:

That's our parade.

Cliff Duvernois:

it's, it's about bringing everybody together.

Cliff Duvernois:

I said, I like connecting the dots.

Cliff Duvernois:

No one can stand alone.

Cliff Duvernois:

And that's one of the things that I've learned repeatedly in

Cliff Duvernois:

my conversations with you since I've been here, is that a lot of people

Cliff Duvernois:

are serving on different boards.

Cliff Duvernois:

So it's allowed for this really, like really beautiful display of

Cliff Duvernois:

interconnectedness between, like you were just talking about there, all of the

Cliff Duvernois:

different organizations that are here.

Cliff Duvernois:

So you're acting as one.

da Hoath, Sault Ste Marie CVB:

Exactly.

da Hoath, Sault Ste Marie CVB:

And uh, you can see right here, where we're sitting today is the old

da Hoath, Sault Ste Marie CVB:

federal building is now city hall.

da Hoath, Sault Ste Marie CVB:

And it's been restored to its original way of looking and it's gorgeous.

da Hoath, Sault Ste Marie CVB:

But we rent from the city.

da Hoath, Sault Ste Marie CVB:

We do not belong to the city.

da Hoath, Sault Ste Marie CVB:

Right.

da Hoath, Sault Ste Marie CVB:

But we rent from the city and being a part of the city and everybody that's

da Hoath, Sault Ste Marie CVB:

here, it's just a bigger connection.

da Hoath, Sault Ste Marie CVB:

It's just a bigger source.

da Hoath, Sault Ste Marie CVB:

Hey, do you know so and Can I get, Hey, who does this?

da Hoath, Sault Ste Marie CVB:

Does anybody know who does this?

da Hoath, Sault Ste Marie CVB:

So it's just that connections and then connecting those dots.

Cliff Duvernois:

And so when you made the transition from working at

Cliff Duvernois:

the casino and you've applied for the executive director's spot at the

Cliff Duvernois:

CVB and you've gotten it, talk to us about some of those like early

Cliff Duvernois:

challenges that you had coming on board.

da Hoath, Sault Ste Marie CVB:

Coming on board, it just felt like everybody, the

da Hoath, Sault Ste Marie CVB:

ch biggest challenge was communication.

da Hoath, Sault Ste Marie CVB:

Between the different organizations.

da Hoath, Sault Ste Marie CVB:

there, that's almost, that's over 20 years ago, the mentality was mind.

da Hoath, Sault Ste Marie CVB:

mine, that mentality's not there anymore.

da Hoath, Sault Ste Marie CVB:

The silo you were referring to the silo.

da Hoath, Sault Ste Marie CVB:

Yep.

da Hoath, Sault Ste Marie CVB:

it's not mine, mine, mine.

da Hoath, Sault Ste Marie CVB:

It's ours.

da Hoath, Sault Ste Marie CVB:

We can do this together better.

da Hoath, Sault Ste Marie CVB:

It's our community.

da Hoath, Sault Ste Marie CVB:

Yeah.

da Hoath, Sault Ste Marie CVB:

And it's our region.

da Hoath, Sault Ste Marie CVB:

And it's our up and it's our state.

da Hoath, Sault Ste Marie CVB:

And you don't just you don't

da Hoath, Sault Ste Marie CVB:

stop at just yours.

da Hoath, Sault Ste Marie CVB:

It's reaching out, it's continuing reaching out, So people know this

da Hoath, Sault Ste Marie CVB:

great city and first city in michigan,

da Hoath, Sault Ste Marie CVB:

Yeah.

da Hoath, Sault Ste Marie CVB:

1668.

da Hoath, Sault Ste Marie CVB:

Lot of history here.

da Hoath, Sault Ste Marie CVB:

Lot of history here.

da Hoath, Sault Ste Marie CVB:

Great.

da Hoath, Sault Ste Marie CVB:

Na, no Native American community.

da Hoath, Sault Ste Marie CVB:

13% of the people here are Sioux Tribe members or Bay Mills members.

da Hoath, Sault Ste Marie CVB:

So you gotta take a look at the culture we have up here.

da Hoath, Sault Ste Marie CVB:

We already, we live this culture and have for years.

Cliff Duvernois:

When you were talking before about the communication being

Cliff Duvernois:

a challenge, talk to us a little bit how you worked to overcome that.

Cliff Duvernois:

You showed up.

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: I'd get invited to things.

Cliff Duvernois:

I'd go, I was, I'm, oh, and I still do that to this day if I get invited.

Cliff Duvernois:

Last night I was at an arts council.

Cliff Duvernois:

I showed up, I show up and it just gives me more knowledge

Cliff Duvernois:

too, to be able to tell others.

Cliff Duvernois:

So it's like showing up for people and being there and know that,

Cliff Duvernois:

that they can count on you and you, that's how the dots start connecting.

Cliff Duvernois:

Last night there was the arts council from the region.

Cliff Duvernois:

And she says, Linda, do you think I can call you and we can talk

Cliff Duvernois:

about how you do these things?

Cliff Duvernois:

And I said, sure you can.

Cliff Duvernois:

Because we want it all to grow.

Cliff Duvernois:

We don't, we don't want it all to ourselves.

Cliff Duvernois:

We wanna expand it on out, make it better.

Cliff Duvernois:

So is there any other organizations besides Pure

Cliff Duvernois:

michigan that you're working with?

da Hoath, Sault Ste Marie CVB:

Yeah.

da Hoath, Sault Ste Marie CVB:

Brand usa.

Cliff Duvernois:

Okay.

Cliff Duvernois:

I'm gonna be the first one to raise my hand and say I have no idea what that is.

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: So Dave Lorenzo's on that board too.

Cliff Duvernois:

And it's, it's a marketing, it's a marketing area and it's international.

Cliff Duvernois:

It's across the states too.

Cliff Duvernois:

it's all, when we were before the pandemic, we were actually working with

Cliff Duvernois:

Pure Michigan through Brand USA on, they buy something in Brand USA magazine and

Cliff Duvernois:

we would buy a little portion of that.

Cliff Duvernois:

So it's another type of a partnership.

Cliff Duvernois:

So where we can show off Michigan, but Sault Ste Marie can be a part of it.

Cliff Duvernois:

The organizations, that do you have, that you can tap into.

Cliff Duvernois:

And you have to figure out if it works for you?

Cliff Duvernois:

Some, at some places it doesn't work,

Cliff Duvernois:

right?

da Hoath, Sault Ste Marie CVB:

so it's about, there's a nice salute.

da Hoath, Sault Ste Marie CVB:

to You guys, that's a salute you're hearing.

Cliff Duvernois:

I know if the microphone's picked that up, but it

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: hey, sounds kinda cool.

Cliff Duvernois:

It is really cool.

Cliff Duvernois:

But it depends on, we're, of course

Cliff Duvernois:

we're an international community.

Cliff Duvernois:

We have the International Bridge right here, and I'm on

Cliff Duvernois:

the board of directors of that.

Cliff Duvernois:

See, like I said, everybody's on everybody's board.

da Hoath, Sault Ste Marie CVB:

Yeah.

da Hoath, Sault Ste Marie CVB:

And it, that's appointed by the governor.

da Hoath, Sault Ste Marie CVB:

And I was appointed by Schneider and then reappointed by Whitmer.

da Hoath, Sault Ste Marie CVB:

its, it, it's a great board of directors because it's the international.

da Hoath, Sault Ste Marie CVB:

You have four people from Ottawa, Canada.

da Hoath, Sault Ste Marie CVB:

And then you have four people from the state of michigan and

da Hoath, Sault Ste Marie CVB:

we're the board of directors.

da Hoath, Sault Ste Marie CVB:

We've been on it 12 years now.

da Hoath, Sault Ste Marie CVB:

So it's it's awesome board where you get to see people working together,

da Hoath, Sault Ste Marie CVB:

People trying to make things better.

da Hoath, Sault Ste Marie CVB:

And that bridge is better.

da Hoath, Sault Ste Marie CVB:

But you've got people from the Ottawa government comes down, a private company.

da Hoath, Sault Ste Marie CVB:

This is how that all started.

da Hoath, Sault Ste Marie CVB:

It's 60 years old this year.

da Hoath, Sault Ste Marie CVB:

So it's, there's just so much and it's, the opportunity that I get to see is,

da Hoath, Sault Ste Marie CVB:

tracking people coming over from Canada.

da Hoath, Sault Ste Marie CVB:

We're only down 31% after the pandemic, which is really good.

da Hoath, Sault Ste Marie CVB:

And cuz we don't get the traffic that Detroit gets.

da Hoath, Sault Ste Marie CVB:

Yes.

da Hoath, Sault Ste Marie CVB:

But we had a lot of traffic here too, so it's, yeah.

da Hoath, Sault Ste Marie CVB:

it's just pulling it all together, being a part of,

Cliff Duvernois:

So when you're talking about being on this board, you

Cliff Duvernois:

got four people from ottawa, you got four people from the Michigan side.

Cliff Duvernois:

How do you work together with them?

Cliff Duvernois:

And I'm gonna be a little selfish here, but how do you work together

Cliff Duvernois:

with them to try to get as many canadians across the border as you can?

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: And we do it both ways.

Cliff Duvernois:

We do it both ways.

Cliff Duvernois:

We want them coming and we want ours to go over.

Cliff Duvernois:

They got some really cool restaurants over there that we don't have here.

Cliff Duvernois:

We don't have the population, but you have 70,000 people over there.

Cliff Duvernois:

We work both ways.

Cliff Duvernois:

I did a partnership with Brand USA and Pure Michigan, advertising in

Cliff Duvernois:

Canada

Cliff Duvernois:

you?

Cliff Duvernois:

literally right

Cliff Duvernois:

there across river right there.

Cliff Duvernois:

Yes.

Cliff Duvernois:

You know, I said, I have relatives there.

Cliff Duvernois:

My sister-in-law was born in Sault, Ontario.

Cliff Duvernois:

There's no separation in us.

Cliff Duvernois:

We've been going over there since I was a little kid.

Cliff Duvernois:

And you do know how old I am, but I'm not saying it on air.

Cliff Duvernois:

but it's always been a part of our life.

Cliff Duvernois:

My grandfather came from Italy through Canada.

Cliff Duvernois:

He's the only one that came to the uS.

Cliff Duvernois:

His brother stayed in canada in the late 18 hundreds.

Cliff Duvernois:

I love those little stories like that, just

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: little, That's,

Cliff Duvernois:

life.

Cliff Duvernois:

Life has stories.

Cliff Duvernois:

Love

Cliff Duvernois:

They always do.

Cliff Duvernois:

For our audience, we're gonna take a quick break, to thank our sponsors.

Cliff Duvernois:

When Linda comes back, she's gonna talk to us about the awesome

Cliff Duvernois:

events that are going on in sa St.

Cliff Duvernois:

Marie and what you can expect when you come up here.

Cliff Duvernois:

We'll see you after the break.

Cliff Duvernois:

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Cliff Duvernois:

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Cliff Duvernois:

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Cliff Duvernois:

Hello everyone and welcome back to Total Michigan.

Cliff Duvernois:

I'm your host, Cliff DuVernois.

Cliff Duvernois:

Today we're talking with Linda Hoath, the best ambassador,

Cliff Duvernois:

Executive Director of the Sault Ste.

Cliff Duvernois:

Marie, CVB and Linda.

Cliff Duvernois:

so before the break we were talking about a little bit about the history,

Cliff Duvernois:

getting people to come to Sault Ste.

Cliff Duvernois:

Marie.

Cliff Duvernois:

What I'd like to do is I'd like to spend some time and talk about, when

Cliff Duvernois:

people come here, what are some of the events that are going on that they

Cliff Duvernois:

should see, that they should check out?

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: You're probably gonna be able

Cliff Duvernois:

to see this throughout the whole year, so let's go back a week.

Cliff Duvernois:

We had just had the international bridge walk.

Cliff Duvernois:

Yes.

Cliff Duvernois:

Okay.

Cliff Duvernois:

It's an awesome walk.

Cliff Duvernois:

It's between two countries.

Cliff Duvernois:

It's done by the Chamber of Commerce in Canada, in Sault, Ontario, and Sault St.

Cliff Duvernois:

Marie, Michigan.

Cliff Duvernois:

So they do a great job.

Cliff Duvernois:

That is usually on the same weekend as Engineers Day, but since it's

Cliff Duvernois:

the July 1st is the canadian holiday, we don't, they, we are not

Cliff Duvernois:

gonna make them work on that day.

Cliff Duvernois:

So

Cliff Duvernois:

What is Engineer's Day?

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: Engineer's day is the most awesome day.

Cliff Duvernois:

It is a day, it's the one day a year.

Cliff Duvernois:

That you actually can walk inside the Soo locks, you can get between

Cliff Duvernois:

the two locks and see, you can see a freighter coming and going as

Cliff Duvernois:

long as, remember this is commerce.

Cliff Duvernois:

It's not always, they're not on time all the time, But the freighters come

Cliff Duvernois:

through here and you can actually be there in there and see them and

Cliff Duvernois:

talk to the people on the freighters.

Cliff Duvernois:

And you can do that from outside too.

Cliff Duvernois:

But it's just that one day a year you can talk to the engineers, you can see

Cliff Duvernois:

the historical buildings that they have.

Cliff Duvernois:

The main building has marble floors and a marble staircase that goes up and winds.

Cliff Duvernois:

It's just that history of, oh, they opened up in, uh, 1855.

Cliff Duvernois:

Yeah.

Cliff Duvernois:

And they're not the first lock.

Cliff Duvernois:

The first lock was on the, uh, on Canada's side.

Cliff Duvernois:

And, during the war of 1812, we blew it up.

Cliff Duvernois:

We weren't very nice.

Cliff Duvernois:

that, that type of thing is the locks are very important.

Cliff Duvernois:

it's the commerce.

Cliff Duvernois:

So it's a day that you get to talk to those people that are

Cliff Duvernois:

actually inside there doing it.

Cliff Duvernois:

And with the new lock being build built, you'll be able to talk to Kaine

Cliff Duvernois:

cuz they're gonna have a booth there.

Cliff Duvernois:

You're gonna be able to talk to people that know what's going on inside.

Cliff Duvernois:

And you're gonna be able to enjoy it.

Cliff Duvernois:

But it's the one day a year and it's, from nine to

Cliff Duvernois:

about 3 3 30.

Cliff Duvernois:

They start shoving you out at three 30, they want you out by four.

Cliff Duvernois:

But

da Hoath, Sault Ste Marie CVB:

it

Cliff Duvernois:

it's army core.

Cliff Duvernois:

Yes.

da Hoath, Sault Ste Marie CVB:

And you get to see your tax dollars at work.

Cliff Duvernois:

That would be cool to see.

Cliff Duvernois:

so we've talked about, engineer's day.

da Hoath, Sault Ste Marie CVB:

Yeah.

da Hoath, Sault Ste Marie CVB:

What are some oh, Parades.

da Hoath, Sault Ste Marie CVB:

oh, we have a, we always have the 4th of July parade.

da Hoath, Sault Ste Marie CVB:

There you go.

da Hoath, Sault Ste Marie CVB:

Always.

da Hoath, Sault Ste Marie CVB:

And usually our fireworks is on the river, but this year it

da Hoath, Sault Ste Marie CVB:

can't be because of the army.

da Hoath, Sault Ste Marie CVB:

The new lock that's being built is full of right now, has a lot

da Hoath, Sault Ste Marie CVB:

of fuel and explosives over there.

da Hoath, Sault Ste Marie CVB:

So we're moving it up to Sanderson, airfield here in town.

da Hoath, Sault Ste Marie CVB:

But that's, it's in great day.

da Hoath, Sault Ste Marie CVB:

We do a whole parade and then we go right to the fireworks afterwards

da Hoath, Sault Ste Marie CVB:

and the whole town shows up.

da Hoath, Sault Ste Marie CVB:

It's great.

da Hoath, Sault Ste Marie CVB:

The region, and then you can go down to the river and you can look

da Hoath, Sault Ste Marie CVB:

up in Brimley and you can see the fireworks going off, up there too.

da Hoath, Sault Ste Marie CVB:

Nice.

da Hoath, Sault Ste Marie CVB:

So it's just, you can see the whole region.

da Hoath, Sault Ste Marie CVB:

We work together and, it, it's awesome.

da Hoath, Sault Ste Marie CVB:

And after the 4th of July, the events that we do, I have a total of

da Hoath, Sault Ste Marie CVB:

five fishing tournaments this year.

da Hoath, Sault Ste Marie CVB:

We just had one passed and it went well.

da Hoath, Sault Ste Marie CVB:

And now we have, two walleye coming up and two, bass tournaments.

da Hoath, Sault Ste Marie CVB:

that's cool.

da Hoath, Sault Ste Marie CVB:

Yeah, it, we bring in a lot of, of events ourselves.

da Hoath, Sault Ste Marie CVB:

So we have that happening this summer and then we have, paranormal convention

Cliff Duvernois:

coming up in September.

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: Yeah, the end of August.

Cliff Duvernois:

August.

Cliff Duvernois:

yeah.

Cliff Duvernois:

Weekend before labor Day.

Cliff Duvernois:

Always.

Cliff Duvernois:

Yep.

Cliff Duvernois:

So we have a paranormal convention.

Cliff Duvernois:

We do, we help with a lot of other events that are happening in town.

Cliff Duvernois:

Local events.

Cliff Duvernois:

There's seven, Wilda and Ken, and they're doing a run through town.

Cliff Duvernois:

It's called Seven Bridges.

Cliff Duvernois:

And they crisscross over the seven bridges that bring you to downtown.

Cliff Duvernois:

Right Where you're sitting now is an island.

Cliff Duvernois:

You're on an island right now because the canal starts at the upper

Cliff Duvernois:

river and comes all the way down.

Cliff Duvernois:

And that's our hydro plant, historical hydro plant.

Cliff Duvernois:

that you saw there.

Cliff Duvernois:

So while you're here,

Cliff Duvernois:

uh, I did

Cliff Duvernois:

know I was on an

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: You're on an island.

Cliff Duvernois:

Perfect.

Cliff Duvernois:

Yeah.

Cliff Duvernois:

And there's seven bridges that go across and they do a seven bridge run.

Cliff Duvernois:

So that's in July, I think.

Cliff Duvernois:

Okay.

Cliff Duvernois:

It is.

Cliff Duvernois:

I don't have my calendar right on me, but there's just so many

Cliff Duvernois:

things happening all the time, you can always find something to do.

Cliff Duvernois:

And even on the outskirts of towns, they give us their events

Cliff Duvernois:

and we put them onto because we want everybody to be successful.

Cliff Duvernois:

I know that when it comes time for the winter, the I 500 yes.

Cliff Duvernois:

is like a tent pole.

Cliff Duvernois:

Yes.

da Hoath, Sault Ste Marie CVB:

Yes.

Cliff Duvernois:

As far as event goes, talk to us about some of the other

Cliff Duvernois:

events that are going on as well.

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: Can we start with, New Year's Eve?

Cliff Duvernois:

Let's do that.

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: We We do an anchor drop.

Cliff Duvernois:

I'm, I, okay.

Cliff Duvernois:

So I understand anchor drop, but share with us what it is.

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: It's, it's a, it's like a ball

Cliff Duvernois:

drop, just like every day's at

Cliff Duvernois:

midnight.

Cliff Duvernois:

But it's an anchor.

Cliff Duvernois:

It's in the shape of an anchor and all that up.

Cliff Duvernois:

And we do an and, the downtown development does a great job.

Cliff Duvernois:

They do an early one for the kids.

Cliff Duvernois:

So they can be down here at eight o'clock in any evening, and

Cliff Duvernois:

then they do the midnight one.

Cliff Duvernois:

So it is just, and then there's different things going on, winter type things

Cliff Duvernois:

down there for people to just enjoy.

Cliff Duvernois:

They have bonfires going on around and doing that right downtown.

Cliff Duvernois:

Nice.

Cliff Duvernois:

So it's a great event.

Cliff Duvernois:

Okay.

Cliff Duvernois:

And then we're heading into january, which I love.

Cliff Duvernois:

January's a great month.

Cliff Duvernois:

we get sunshine in january, believe it or not.

Cliff Duvernois:

yeah.

Cliff Duvernois:

we have hockey tournaments galore.

Cliff Duvernois:

We have hockey teams here.

Cliff Duvernois:

We have four ice arenas.

Cliff Duvernois:

There's always something to do.

Cliff Duvernois:

You've got bird's eye.

Cliff Duvernois:

Who does the different, cross country skiing?

Cliff Duvernois:

Not, no, they don't do cross country.

Cliff Duvernois:

They just do the snow show with the candle, the lights and

Cliff Duvernois:

everything else in the evening.

Cliff Duvernois:

So they do a lot of things in the wintertime, hiking,

Cliff Duvernois:

and taking people around.

Cliff Duvernois:

Towa Falls does the same thing.

Cliff Duvernois:

You can go up there to the lantern.

Cliff Duvernois:

That's what the word is, lantern.

Cliff Duvernois:

There.

Cliff Duvernois:

you go to the lantern and go down there and do the different trails.

Cliff Duvernois:

I mean, so there's lots to do here in the winter and then and snowmobiling.

Cliff Duvernois:

Yeah.

Cliff Duvernois:

We have a tubing hill, huge tubing hill here.

Cliff Duvernois:

People come up and they go tubing, so it, and it's a part of the city's park.

Cliff Duvernois:

So it, it's just we have a lot to do.

Cliff Duvernois:

Then the first Saturday in February, we have the International 500 snowmobile

Cliff Duvernois:

race, 500 miles on a one mile ice oval.

Cliff Duvernois:

Can you imagine that?

Cliff Duvernois:

Daytona and they're in a cars and they're strapped in and they've

Cliff Duvernois:

got all the helmets and everything.

Cliff Duvernois:

They're on a snowmobile going 119 on the straightaways,

Cliff Duvernois:

and it's freezing cold

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: and it's freezing cold outside.

Cliff Duvernois:

And they are doing 500 miles on one mile ice oval.

Cliff Duvernois:

And it is amazing to see this last year, the 54th, it's gonna

Cliff Duvernois:

be the 55 fifth coming up.

Cliff Duvernois:

55 years it's been going on.

Cliff Duvernois:

You actually saw two snowmobiles coming down the straightaway towards the

Cliff Duvernois:

end going next to bumping each other.

Cliff Duvernois:

It was just so much fun to watch.

Cliff Duvernois:

it's just, it's like nASCAR on ice only as No, but no, they don't

Cliff Duvernois:

have no brackets to keep them safe.

Cliff Duvernois:

How many people show up for the I 500?

da Hoath, Sault Ste Marie CVB:

It can be anywhere from six to 10,000.

da Hoath, Sault Ste Marie CVB:

Yeah.

da Hoath, Sault Ste Marie CVB:

It's a very busy time.

da Hoath, Sault Ste Marie CVB:

And people don't just come up for that weekend.

da Hoath, Sault Ste Marie CVB:

They come up for, snowmobiling.

da Hoath, Sault Ste Marie CVB:

They got, we got great trails up here, great trails, or snowmobile trails.

da Hoath, Sault Ste Marie CVB:

You can go here to munising and not run into a ton of people.

da Hoath, Sault Ste Marie CVB:

Sure.

da Hoath, Sault Ste Marie CVB:

It's wonderful.

da Hoath, Sault Ste Marie CVB:

I grew up with four snowmobiles in my yard as a kid.

da Hoath, Sault Ste Marie CVB:

Yeah.

da Hoath, Sault Ste Marie CVB:

snowmobiling to me is great.

da Hoath, Sault Ste Marie CVB:

And being a far of the I 500.

da Hoath, Sault Ste Marie CVB:

And then we have hockey tournament, we have a girls hockey

da Hoath, Sault Ste Marie CVB:

tournament in February, always.

da Hoath, Sault Ste Marie CVB:

And this past year we had 14 teams here.

da Hoath, Sault Ste Marie CVB:

We have Lake Superior State University hockey.

da Hoath, Sault Ste Marie CVB:

We have the Eagles down here, their hockey.

da Hoath, Sault Ste Marie CVB:

So we always have something going on.

da Hoath, Sault Ste Marie CVB:

So year round you can do almost anything.

Cliff Duvernois:

And what i, from what I've learned is the Red Wings

Cliff Duvernois:

actually used to come up here.

da Hoath, Sault Ste Marie CVB:

Yes.

da Hoath, Sault Ste Marie CVB:

summertime.

da Hoath, Sault Ste Marie CVB:

There's, we had, we have the, what we call the Polar Stadium that opened in 1939.

da Hoath, Sault Ste Marie CVB:

It was one of the two refrigerated ice arenas.

da Hoath, Sault Ste Marie CVB:

And the red Wings used to come up here for summer camp.

da Hoath, Sault Ste Marie CVB:

They used to stay at the Ojibwe Hotel, which is just right

da Hoath, Sault Ste Marie CVB:

down the street from them.

da Hoath, Sault Ste Marie CVB:

And back then we didn't have a lot of hotels in town like we do today.

da Hoath, Sault Ste Marie CVB:

So it was, they were a part, they were a part of this community.

da Hoath, Sault Ste Marie CVB:

And back then when there was tournaments that go on at the

da Hoath, Sault Ste Marie CVB:

Pooler, because we didn't have all the ice arenas we have today back

da Hoath, Sault Ste Marie CVB:

then, but we would house people.

da Hoath, Sault Ste Marie CVB:

So you just housing people we'd take the kids in for the tournaments and everybody

da Hoath, Sault Ste Marie CVB:

did that throughout the community.

da Hoath, Sault Ste Marie CVB:

And we still have the Eagles.

da Hoath, Sault Ste Marie CVB:

There's families that take the Eagle players because they come

da Hoath, Sault Ste Marie CVB:

from out of town to play here.

da Hoath, Sault Ste Marie CVB:

And they take them in.

da Hoath, Sault Ste Marie CVB:

So it's still happening this now.

da Hoath, Sault Ste Marie CVB:

but now we have, LSS U we have the big Bear arena (Chi Mukwa) It is,

da Hoath, Sault Ste Marie CVB:

it has two, two ice rinks in it and we have the Polar Stadium, so

da Hoath, Sault Ste Marie CVB:

we have tournaments up here a lot.

da Hoath, Sault Ste Marie CVB:

So it's a great time.

Cliff Duvernois:

How big is the influence of hockey in the area?

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: It's in our blood.

Cliff Duvernois:

I can tell you as a kid, on Saturday night, it was hockey

Cliff Duvernois:

night in Canada back then.

Cliff Duvernois:

And you're watching, he's my dad, 92 still watches hockey.

Cliff Duvernois:

He watches everything.

Cliff Duvernois:

It's just, it's inbred in the community.

Cliff Duvernois:

It's a part of who you are.

Cliff Duvernois:

my brothers never played, but my grandson did, And, there was a,

Cliff Duvernois:

but everybody, all comes together.

Cliff Duvernois:

You have Sault High hockey team.

Cliff Duvernois:

They've done a great job.

Cliff Duvernois:

You just have all of that around you continuously.

Cliff Duvernois:

And then you have all these other teams.

Cliff Duvernois:

My grandson played right up until, he became a dad.

Cliff Duvernois:

So it is just, it's just wonderful to wa to watch, and it's part.

Cliff Duvernois:

And don't touch

Cliff Duvernois:

the polar stadium,

Cliff Duvernois:

1939.

Cliff Duvernois:

Everybody.

Cliff Duvernois:

If anybody ever wanted to tear that down, I think you'd see the city

Cliff Duvernois:

just swarm themselves around it.

Cliff Duvernois:

Because it is who we are, right?

Cliff Duvernois:

right.

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: It is a part of our past.

Cliff Duvernois:

And our history.

Cliff Duvernois:

If I was coming up here, never been to Sault Ste Marie

Cliff Duvernois:

before, had a, maybe got a family that I'm bringing up here on a vacation, cuz

Cliff Duvernois:

I've heard the show and I'm, Linda's convinced me this is where I need to go.

Cliff Duvernois:

What would be some of the things, let's break this into two questions.

Cliff Duvernois:

What would be some of the things that people need to think about

Cliff Duvernois:

when they're coming up here?

da Hoath, Sault Ste Marie CVB:

Okay.

da Hoath, Sault Ste Marie CVB:

You can see how beautiful it is today.

da Hoath, Sault Ste Marie CVB:

Just know that when you come up, always bring a sweatshirt

da Hoath, Sault Ste Marie CVB:

because the evenings get cooler.

da Hoath, Sault Ste Marie CVB:

You can really enjoy the evenings around here when it's warm.

da Hoath, Sault Ste Marie CVB:

when you're coming up here, you wanna go to the river's the reason

da Hoath, Sault Ste Marie CVB:

we're all here, and then Sault Ste marie is about the people.

da Hoath, Sault Ste Marie CVB:

So you're gonna wanna visit you.

da Hoath, Sault Ste Marie CVB:

We've got attractions.

da Hoath, Sault Ste Marie CVB:

You already know you've been to them.

da Hoath, Sault Ste Marie CVB:

We have the boat tours.

da Hoath, Sault Ste Marie CVB:

We have two, we have the, Famous and we have the, Original boat tours.

da Hoath, Sault Ste Marie CVB:

You can do a two hour tour.

da Hoath, Sault Ste Marie CVB:

That's great.

da Hoath, Sault Ste Marie CVB:

You got the freighter, the Valley Camp.

da Hoath, Sault Ste Marie CVB:

That's an awesome place to go.

da Hoath, Sault Ste Marie CVB:

it's a museum and it has the life rafts off the edmund Fitzgerald in there.

da Hoath, Sault Ste Marie CVB:

Yeah, but you have to go see it.

da Hoath, Sault Ste Marie CVB:

You have to experience it.

da Hoath, Sault Ste Marie CVB:

and, as I took you to the Tower of History.

da Hoath, Sault Ste Marie CVB:

Yes.

da Hoath, Sault Ste Marie CVB:

That's one of my favorite places.

da Hoath, Sault Ste Marie CVB:

And people don't think of it as an attraction.

da Hoath, Sault Ste Marie CVB:

It is an attraction.

da Hoath, Sault Ste Marie CVB:

But you go up in the tower here, 210 feet up, you get to see the layout

da Hoath, Sault Ste Marie CVB:

of the whole river, around Sault St.

da Hoath, Sault Ste Marie CVB:

Marie and you get to see Sault Ontario.

da Hoath, Sault Ste Marie CVB:

You get to see all the things that we have here.

da Hoath, Sault Ste Marie CVB:

And then we also have a great museum, the river of history, and

da Hoath, Sault Ste Marie CVB:

that's right on the main street.

da Hoath, Sault Ste Marie CVB:

of Ashman.

da Hoath, Sault Ste Marie CVB:

You get to see from where we started when, Father Marquette

da Hoath, Sault Ste Marie CVB:

started with the Native Americans.

da Hoath, Sault Ste Marie CVB:

The Native Americans were here first.

da Hoath, Sault Ste Marie CVB:

And the gift that Native Americans have given us is such a, for me, it's

da Hoath, Sault Ste Marie CVB:

a deep spiritual part of who I am.

da Hoath, Sault Ste Marie CVB:

And then you get to see all of that.

da Hoath, Sault Ste Marie CVB:

they welcomed us.

da Hoath, Sault Ste Marie CVB:

the French here, they, the british, they welcomed them.

da Hoath, Sault Ste Marie CVB:

They fed them.

da Hoath, Sault Ste Marie CVB:

They made them a part of the, who they were here.

Cliff Duvernois:

Sure.

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: And they still do that.

Cliff Duvernois:

And I wanna circle back to that.

Cliff Duvernois:

So when we're talking about like some of the local attractions in the area.

Cliff Duvernois:

So I'm gonna be so bold, put my ambassador head on.

Cliff Duvernois:

I would almost think the first place that some people would want to go and

Cliff Duvernois:

it's easily wheelchair accessible.

Cliff Duvernois:

I saw a young mother with her, with her baby cart manage it with no problem.

Cliff Duvernois:

And that would be the tower of history and going up

Cliff Duvernois:

to the top.

da Hoath, Sault Ste Marie CVB:

Yes.

da Hoath, Sault Ste Marie CVB:

And

Cliff Duvernois:

getting that overall view of all of sault Ste.

Cliff Duvernois:

Marie with the

da Hoath, Sault Ste Marie CVB:

Yeah.

da Hoath, Sault Ste Marie CVB:

and the boats.

Cliff Duvernois:

And cuz I know for me personally, when I

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: saw that,

Cliff Duvernois:

all of a sudden Sault Ste marie connected

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: And that's why the river connects us.

Cliff Duvernois:

and that's why it's so important to see who we are as a bigger

Cliff Duvernois:

picture, So yes, it's my first stop.

Cliff Duvernois:

If I have media here, it's my first stop, So that's why it was so important.

Cliff Duvernois:

I didn't get to get you there first, but that's why it's important to us.

Cliff Duvernois:

it just gives you that essence of who we are and the connectedness

Cliff Duvernois:

with Canada, there is no separation.

Cliff Duvernois:

so that's the greatest part is just, we're just the river.

Cliff Duvernois:

That's all it is.

Cliff Duvernois:

It's a river.

Cliff Duvernois:

We eat the same fish, we do the, some of the same things all the way through.

Cliff Duvernois:

So it's important.

Cliff Duvernois:

But yeah.

Cliff Duvernois:

And the big one is don't miss the Soo locks.

Cliff Duvernois:

Yes.

Cliff Duvernois:

That park there is just beautiful.

Cliff Duvernois:

The viewing platform is right there.

Cliff Duvernois:

you can just go and rest, and.

Cliff Duvernois:

There's great places to eat.

Cliff Duvernois:

Food is a great thing.

Cliff Duvernois:

And you might know for the last couple days that we've spent

Cliff Duvernois:

together that, I like my coffee too.

Cliff Duvernois:

Yeah.

Cliff Duvernois:

Yeah.

Cliff Duvernois:

And we have four coffee shops, so we just, we have it all.

Cliff Duvernois:

And if, then if you want nightlife, Kewadin Casino, it's great.

Cliff Duvernois:

Downtown Portage after eight or nine o'clock at night, there is,

Cliff Duvernois:

there is places to go and listen to things, but Kewadin has big events.

Cliff Duvernois:

they have, a theater where they do concerts in and stuff.

Cliff Duvernois:

So you can do that, and you can game, they also

Cliff Duvernois:

have food,

Cliff Duvernois:

So it's all we're, we have it all up here.

Cliff Duvernois:

you, we don't have to leave here to go find out what we want.

Cliff Duvernois:

Let's talk about, cuz this was something very interesting that

Cliff Duvernois:

you shared with me yesterday in that, and circling back to our conversation

Cliff Duvernois:

about the Native Americans, that the kewadin casino actually works with you.

Cliff Duvernois:

They're a much a part of the cVB as anybody else, even though they're, they've

Cliff Duvernois:

got their own little sovereign nation.

Cliff Duvernois:

Talk to us about that relationship.

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: Oh, it's an amazing relationship that

Cliff Duvernois:

we have and that we've always had.

Cliff Duvernois:

the minute they opened up their hotel, they, they've been a part of the

Cliff Duvernois:

convention and visitors bureau, it, the connected us and I can say right

Cliff Duvernois:

down to the CEO of the five Kewadin Casinos is on my board of directors.

Cliff Duvernois:

Everybody's on everybody's board.

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: And that's how you stay connected.

Cliff Duvernois:

Yes.

Cliff Duvernois:

That's how you bring people together.

Cliff Duvernois:

Is keeping those people together.

Cliff Duvernois:

I can.

Cliff Duvernois:

Let me give you an example of how bigger this is.

Cliff Duvernois:

How big are our ccb B is as a small Ccb B one of my board

Cliff Duvernois:

members lives in Traverse City.

Cliff Duvernois:

He's from the sault.

Cliff Duvernois:

I have another board member that lives in detroit and he's up here all

Cliff Duvernois:

the time and he has hotels all the way up and he's a part of our board.

Cliff Duvernois:

And then I have mom and pops on my board.

Cliff Duvernois:

I have the, mayor of Sault Ste Marie on my board.

Cliff Duvernois:

My board is the greatest board you could ever have.

Cliff Duvernois:

Cuz they're visionaries.

Cliff Duvernois:

They're looking down the road.

Cliff Duvernois:

They're not looking at what's in it for me today.

Cliff Duvernois:

They're looking 10 years down the road, 20 years down the road.

Cliff Duvernois:

cuz then they'll know what's in it for them.

Cliff Duvernois:

When you're looking 10 years down the road,

Cliff Duvernois:

you're thinking strategically.

Cliff Duvernois:

Yes,

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: Yes, and we do all the time.

Cliff Duvernois:

Just getting that two and a half million dollar grant for the I 500 track to

Cliff Duvernois:

make it available to use year round.

Cliff Duvernois:

They thought outside the box, surely no,

Cliff Duvernois:

let's

da Hoath, Sault Ste Marie CVB:

do that.

da Hoath, Sault Ste Marie CVB:

And, we did, we received two and a half million dollars and we have to

da Hoath, Sault Ste Marie CVB:

raise 20% of that, Which we've already done 150,000 from the

da Hoath, Sault Ste Marie CVB:

Great Lakes Sports Commission.

da Hoath, Sault Ste Marie CVB:

So yeah.

da Hoath, Sault Ste Marie CVB:

So we still have more to raise and we will, and we're just getting started.

da Hoath, Sault Ste Marie CVB:

That's why I say we're a destination builder.

da Hoath, Sault Ste Marie CVB:

We're just, we're.

da Hoath, Sault Ste Marie CVB:

Cuz when you have a destination that is built, the people will come.

Cliff Duvernois:

I couldn't think of a better way to end this than, on that note.

Cliff Duvernois:

Linda, if somebody's listening to this interview and they're saying

Cliff Duvernois:

to themselves, I'd like to check out Sault Ste Marie, think about

Cliff Duvernois:

bringing my family up there, wherever.

Cliff Duvernois:

What is the best way for them to, connect?

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: saultstemarie.com.

Cliff Duvernois:

Go.

Cliff Duvernois:

And it's s a u l t s t e m a r i e.com Cuz Sault is

Cliff Duvernois:

spelled, not s o, it's s a u l t.

Cliff Duvernois:

So that's a good one.

Cliff Duvernois:

And you can find all our social media on there too.

Cliff Duvernois:

Linda, thank you so much for taking time to chat with us today.

Cliff Duvernois:

It was, it's been great.

Cliff Duvernois:

LInda Hoath, Sault Ste Marie CVB: Oh, Cliff, it's been wonderful.

Cliff Duvernois:

And I want you to say your last name one more time.

Cliff Duvernois:

I love it.

Cliff Duvernois:

I love it.

Cliff Duvernois:

It's so exciting.

Cliff Duvernois:

and thank you for being here.

Cliff Duvernois:

You're welcome, and for our audience, you can always

Cliff Duvernois:

roll on over to total michigan.com.

Cliff Duvernois:

Click on linda's interview and get the links that she mentioned above.

Cliff Duvernois:

We will see you next week with another great story of an ordinary michigan

Cliff Duvernois:

or doing extraordinary things.

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