Here’s a simple way to make the best use of your time when you’re creating new content, improve your SEO, and create a great user experience on your website.

Whether you’ve created a lot of content already, or you’re just starting out, here’s how to structure your site with strong “cornerstones” so you do an amazing job conveying your message.

In this 22-minute episode, I talk about:

• The creation (and timing) of “conscious cornerstones” that answer your most important audience questions
• Where to find your “mystery hit” content, and what to do with it
• What to do about content you just aren’t proud of any more
• What to do with content that’s popular, but not particularly relevant to your goals for your site
• A new workshop we’re creating for beginning and intermediate content marketers

Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...

The Show Notes

• If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
• To find out when we open the new Creative Content Foundations course, just add yourself to the interest list here
• Here’s Brian Clark’s classic (cornerstone!) Copyblogger post explaining how to create cornerstone content
• If Google Analytics makes you nervous, check out this podcast episode of The Digital Entrepreneur: What every online marketer must know about Google Analytics
• My Copyblogger post on having a point … and getting to it with your content
• If you’re fuzzy on copywriting calls to action, this Copyblogger post will help
• An example of a cornerstone post added later in the game: I asked Pamela Wilson to write this post about scannable content for us, so we’d have a great resource to link to when we discussed the concept
• Feel free to say hi or ask a question over on LinkedIn @soniasimone — or I always enjoy hearing from you right here in the comments