As we approach back-to-school season on Pinterest, it’s important to take last year’s top content into consideration. But it can be hard to find. Let me walk you through the steps for how to find your top Pinterest content from last year.
Episode Highlights:
Why Last Year’s Content Matters (and Why It’s Hard to Find)
How to Find Your Top Back-to-School Content from Last Year
How to Save Yourself Time Next Year
If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:
--> Does this episode have you dreaming about having a blog that sends you TPT traffic on autopilot?
My self-paced course, Bring Your Own Traffic, has streamlined video lessons that are designed with you in mind. You don’t have to spend hours sorting through fluff in order to find the nuggets that apply to your business. BYOT outlines the exact strategy that I use to get my clients - teacher business owners just like you - ranking at the top of Google search results.
I’d love to help you get your amazing resources in front of more teachers through blogging!
Head to stephanieroyer.podia.com to take a closer look.
Did you grab your blogging planner?
My printable blogging planner was recently updated and you can download it for free!
Whether you like to start fresh with a new school year or the calendar year, this planner has you covered because it’s good from now until December of next year.
If you’d like to grab your free copy, just head over to stephanieroyersolutions.com/podcast.
Transcripts
[:
[00:00:40] For this month, I wanted to shift gears to Pinterest. It's going to have a bit of that spring cleaning feel, but we're actually going to focus on preparing for back to school season because Pinterest likely does a lot of the heavy lifting for your traffic during this season, and because it's such an important traffic source for your business,
[:
[00:01:29] I would cruise Pinterest for classroom ideas while on our summer road trips or when a pain point from the previous school year just randomly popped into my head. I'd mindlessly scroll and save things that looked interesting for my August brain to think about it. No matter how teachers decide to use Pinterest during the summer months, one thing is true. Pinterest traffic sees a huge surge during back to school season.
[:
[00:02:24] You'll likely find themes within your best performing content. For example, you might have pins that highlight full year solutions like morning work for the whole year. These are things that teachers want to have squared away before school starts. So this would be the type of content that you might want to focus on. Looking at last year's
[:
[00:03:15] You know that around July this particular pin is going to take off. These old faithful pins are a great boost for your account, but it is helpful to hedge your bets by making a few more fresh pins for that same piece of content just in case a switch gets flipped in the algorithm and that legacy pin no longer does the heavy lifting for your account.
[:
[00:04:05] So by looking at last year's content, you can make a plan for how to increase traffic to some posts that just weren't quite as strong last year. But the problem is that finding last year's top pins is actually a bit tricky. Now you might think to yourself, how hard can it possibly be? Pinterest has an analytic section where I can see my top pins and boards for a particular time period.
[:
[00:04:57] If you're listening to this episode on the go, you might decide to pause here and come back when you're in front of your computer, because I'm going to show you step by step how to find your top content from Pinterest last year. We are going to start in Google Analytics, and I know we don't love the new analytics, but hopefully I can make this pretty simple and low stress for you to find what you need.
[:
[00:05:49] Once you're there, you're going to see a graph, and underneath that graph will be a table. Looking to the left side, that first column, there is going to be a dropdown menu at the top, and you're going to see a little plus sign next to it. So this dropdown menu will likely default to session primary channel group.
[:
[00:06:46] Once you've done that, you're going to hit the plus button next to the dropdown menu, and a box is going to open On the left hand side, you will choose the page slash screen option. There will be three choices that appear in the window, and you'll choose page path and screen class. So what you've done now is you've broken up all of those different types of organic traffic and you've broken them up based on the different blog posts, but now we just want to see Pinterest.
[:
[00:07:47] I would suggest searching from the beginning of June, and then you select an end date of probably the end of September last year. And now for one last step, if you go to the sessions column, you can sort it in descending order so that your top content is right there at the top. And so I know what you might be thinking.
[:
[00:08:32] to make a plan for your back to school Pinterest content. But for now, let's talk about how you can save yourself some time next year and have more actionable data. While the information you can get from Google Analytics can be very helpful for your Pinterest strategy, it would definitely be more helpful to have your top back to school pin data straight from the source.
[:
[00:09:20] You'll see the traffic graph at the top, like usual. And above this graph is where you'll adjust the dates to include that back to school window. So on the date range dropdown menu, just select custom and then adjust the calendars to include your preferred start date and end date. Once you have that date window set, you can navigate down to your top pin section and choose which analytics you'd like to see.
[:
[00:10:13] These are likely going to be the pins that have the best chance to convert to sales. And finally, saves are another great stat to take into consideration. These are posts that teachers find valuable enough to save for later, but might not be in a place to take action on that post, right then. Once you choose the data type that you want to sort by,
[:
[00:11:03] If you can grab this data before the six month window closes, this is going to be such a huge help to your back to school planning next year. So I would suggest exporting a report for each type of data. So you would have a report for impressions, one for outbound clicks and one for saves. Keep them in a Google Drive folder and then add a link to that folder in your calendar when you're ready to look at your back to school strategy next spring.
[:
[00:11:54] In next week's episode, we're going to talk in more detail about what to do with this information you've found. Be sure that you're following the Pay Less for Traffic podcast so you don't miss it.
