The supplement industry is a 200 billion dollar global machine designed to convince you that the gap between you and your goals is a powder. It is not. The gap is sleep, food, training, consistency, and roughly nothing else.

That said, a handful of supplements actually do something. A lot of them do nothing. And at least one is, in our professional opinion, a scam.

In this episode of the Wicklow Strength and Fitness Podcast we sort everything into three tiers, in plain language, with no affiliate codes and no "use my discount."

You will learn:

• The three or four supplements worth your money for almost any adult who lifts
• Why creatine has rightly become the most talked about supplement of 2026
• The brands we actually stand by (and the marketing tricks that do not matter)
• Whether the explosion of electrolyte brands is worth it (mostly: no)
• Why "fat burners" and over the counter "testosterone boosters" are categorically dishonest
• A specific call out on what we believe is the most overhyped, under-effective supplement on sale right now
• And what to actually do with your supplement budget if you want results

This episode complements a full PowerPoint deck and Loom video we have built for anyone who wants the deeper, slide by slide version with the science layered in. Message us and we will send it your way.

If you are local to Wicklow Town and want a coach who will tell you the truth about this stuff without trying to sell you anything, book a free consultation here: https://api.grow.pushpress.com/widget/bookings/intro