Tune In To This Episode To Discover These Answers:

• What's the biggest roadblock to getting your content consistently created and published?

• What's the one question you need to answer to find the fuel that will propel you to complete the things you think you can’t do in your business?

•. How can you use free content found on the internet to create some of your content? (Psst. . . . you don’t always have to be creating all the content yourself. )

My Favorite Takeaways From This Episode

Think of content as a conversation--whether it's a blog post, an email, or a social post--you're having a conversation with another person on the other end through your content. That person is out there struggling with an issue that you solve, that you have strategies for, and you need to get this content to them to help them get past their struggles.

Content is the vehicle that allows us to reach those people out there, wherever they are, and pull them into our world.

Message consistency—remain on brand with your message across all platforms and different media. If you’re sharing something that’s ‘off-brand’ connect the dots for your audience—give your audience context. Don’t leave it up to your readers or listeners to fill in the blanks.

Niche down to blow up with your content and your followers. By niching down, you'll actually be able to create more content and attract specific people to that content. Be a specialist instead of a generalist.

Don’t assume everyone sees all your content, especially social media. Keep reminding people what it is you do.

There is no perfect schedule for consistency. What works for your audience and what works for you is the best schedule to follow.

Instead of pivoting, be flexible and monitor and adjust.

Deb recommends this book—Dare to Lead by Brene Brown.

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