In this episode, Amy shares her top 10 public relations quotes and what museums can learn from them. 

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Hey today on the podcast, I thought it would be fun if we talked about my

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top 10 quotes about public relations.

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and what you can learn from them.

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I think this is going to be a lot of fun.

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Let's get started.

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Hello, and welcome to the

love my museum podcast.

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I'm your host Amy Kehs.

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And I love museums.

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I also happened to be a brand strategist

and communications expert for museums.

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I started working in my first museum.

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In 1993.

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I was a volunteer and then an

intern and then an employee.

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Know I have my own business where I help

museums communicate better externally.

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and internally.

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And part of that is to develop processes

and systems so that you can work more

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efficiently and help prevent burnout.

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Today, I thought it would be fun

to talk about my top 10 quotes

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about public relations and

what you can learn from them.

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You probably won't be surprised that as a.

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PR person who does a lot of writing.

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I really love words, and

I really love quotes.

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If you've been following me for a while.

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Either on social media or on my blog, or

if you are a subscriber to my email list.

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A lot of these are going to seem familiar.

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Okay, so let's dive in.

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I was going to say that these

are in no particular order,

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but actually, maybe I will.

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put them in order for you.

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I think that will be more fun.

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The first one.

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Is by Lee Iacocca.

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We Iacocca was an American

automobile executive.

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For the Ford motor company and the 1960s.

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Number 10 on my top 10 quotes is a quote

by him that says you can have brilliant

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ideas, but if you can't get them across

your ideas, won't get you anywhere.

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I love this quote, the reason that this

quote, I think resonates with me so much,

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especially when it comes to museums.

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Is because a lot of times.

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The communications department

or the communications person.

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Is handed things.

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Kind of at the last minute.

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And if you bring your communications

person in at the beginning of your

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project, if they have a seat at the

table, They can help you with this.

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They can help you with.

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The communications part of your project,

whether it's an exhibit or a program.

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Like Mr.

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Iacocca says you can have all of

the brilliant ideas in the world.

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But if you can't get them across, if

you don't have a way to talk about them,

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Your ideas, won't get you anywhere.

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And the best person.

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To help you with that.

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Is the communications expert on your team?

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L number nine on my top

10 list is by bill gates.

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And while at first, this

might just seem like.

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A funny haha.

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Quote.

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A something that, something that you might

say, well, of course you think that Amy.

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I think that there's a more

serious message here too.

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The quote is if I was down to my

last dollar, I'd spend it on PR.

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Now.

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Of course, I would think that this.

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is a great quote, but also I think.

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the important and more serious

side of this is that if bill gates.

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Uh, very successful, wealthy, smart man.

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Is.

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Willing to admit.

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That he needs help.

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In the PR.

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department.

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Then.

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I think that that's a lesson that

museums can learn from as well.

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Public relations is worth investing in.

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Number eight on my list is.

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If you don't tell your

story, someone else will.

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This is an unknown quote.

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I think.

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I couldn't find who to attribute

this to, but it's a quote that in

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the PR space, I hear all the time.

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Lots of times in the PR world,

this might come out also sounding

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like let's get ahead of it.

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Let's get ahead of the story.

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Which means.

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Some red flags have gone up.

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And now you're trying to get ahead

of what may be some bad publicity.

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Again, if the communications expert had

been at the table from the beginning.

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They may have been able to fix this

for you or make some suggestions

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so that it didn't become a thing.

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This next quote, number seven on

my top 10 list is by Seth Goden.

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And.

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He really says what it is like

to be in marketing right now.

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And the quote is one that I use a lot.

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The quote is people do not

buy goods and services.

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They buy relationships,

stories, and magic.

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Now as a museum, you might say, well, Amy,

we are not providing a good or a service.

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But you are, you are trying to buy

people's most precious commodity.

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There are time.

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Even if you are a free museum, you

are asking people for their time.

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And they want a relationship with you.

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Some people call this age, the

info DEMEC people are bombarded

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with words all day long.

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On the internet in 2023.

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Every minute.

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There were 18.8 million

text messages sent.

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694,000 video hours viewed.

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10.4 million viewing minutes on Instagram.

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You are competing.

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For that time.

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And the only buying power that you

have is to create a relationship,

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to tell people your story.

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And to show them the magic of

your museum in your collection.

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That quote is a nice segue into

number six on my top 10 list.

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And it's by bill Bernbach.

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He said, nobody counts

the number of ads you run.

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They just remember the

impression you made.

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Now while an ad can help you.

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get visibility.

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Nobody is going to decide to

come to your museum because you

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ran 50 ads instead of 10 ads.

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They're going to remember the

impression you made, the stories that

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you tell the magic that you made.

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Number five on the list is by CBS market.

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Watch.

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The quote is historically

PR marketing and advertising

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budgets are the first to be cut.

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However, that could be one of

the first mistakes a business

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makes in an economic crisis.

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Even though this quote

is about businesses.

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I think it's something that really hits

home for me, because I see it happen all

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the time when it comes to museum budgets.

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The position of the PR person.

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Is a lot of times the first to get cut.

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And then there is a

domino effect after that.

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If you aren't on social

media, if you aren't.

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Updating your website.

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If you aren't maintaining

relationships with the media.

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Your visibility is going to tank.

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And once your visibility tanks.

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It will be harder.

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Not only to get people

in your museum stores.

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But to get donors to get sponsors.

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To get buy-in for the programs and

the exhibits that you want to do.

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I see this so often.

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And a lot of times when I recommend.

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That my client.

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Hires more help, whether

it's with social media.

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Or.

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Someone else to help with

the website or marketing.

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And they tell me that they just

don't have the budget for it.

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It.

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Is.

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Really hard to hear.

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I am baffled that they don't see the

connection between the lack of PR.

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And the money coming into their museum.

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Whew.

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All right.

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So that was number five and

that means we're halfway done.

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So number four on my top

10 list is by S H Simmons.

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I love to use this quote to explain

the difference between advertising

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marketing and public relations.

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It's a really fun.

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Fun quote.

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If a young man tells us date, how

handsome, smart, and successful he is.

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That's advertising.

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And if the young man tells his date,

she's intelligent, looks lovely.

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And is a great conversation list.

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He says in the right things to the

right person and that's marketing.

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If someone else tells the young

woman, how handsome, smart, and

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successful her date is that's PR.

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I love this quote.

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Like I said is always one that

I use when I'm talking about the

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difference between marketing,

advertising and public relations.

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Look at that we are in our top three.

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And number three is another great

one that I talk about a lot.

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It's by Richard Branson.

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And it is a good PR story is infinitely

more effective than a front page ad.

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Public relations is essentially

a third party endorsement.

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Media relations is public relations.

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If your neighbor tells you about

a great new restaurant that

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opened up that's public relations.

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You.

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know, that you will give more weight to

the recommendation from your neighbor.

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Then you will an advertisement on TV.

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The number.

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To quote on my top 10 quote

list is by Warren buffet.

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And he says it takes 20 years to build a

reputation and five minutes to ruin it.

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If you think about that,

you'll do things differently.

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There is so much truth in this quote.

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It's why I recommend that all

employees understand brand messaging.

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It's also the reason why I

recommend that a museum only have.

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One to two spokespeople.

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It's a great quote.

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And.

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The number one.

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Quote on my top 10 list is by Walt Disney.

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You probably could have guessed this

quote it's front and center on my website.

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Walt Disney said, do what you do so well

that they will want to see it again.

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And bring their friends.

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And that's what we want

to do for your museum.

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We want people to fall

in love with deer museum.

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So much that they will want to

come back and bring their friends.

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And that is my favorite

public relations quote.

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Of all time.

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Now.

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There was one other contender.

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So I thought.

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It would be a good bonus quote

it's by Daniel Bornstein.

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And he says some are born great.

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Some achieve greatness in some

higher public relations officer.

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Ha ha.

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Isn't that a great quote.

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And you know what?

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You don't have to hire me.

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to hang out with a public

relations professional.

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You can jump into my new, love,

my museum, Facebook community.

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It is filled with museum professionals,

and we talk a lot about systems

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and processes in there so that.

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you can work smarter and not harder.

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And you'll love your museum.

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too.

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I hope you enjoyed this episode.

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I really had a lot of fun making it.

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I'll see you next time.