Are you struggling to navigate the blurring lines between internal and external comms? Masters of Comms is pleased to welcome Amit Govind, Head of Internal Communication & Social Media at Tata Consultancy Services. In this episode we talk about the role of social media, mobile and storytelling in internal comms and unpack what goes into the practical process of making it a reality. Join us as we uncover the secrets to successful blended communication!

00:30 Introduction of Amit Govind

01:27 Understanding Tata Consultancy Services

04:16 Blurring Lines Between Internal & External Comms

05:53 The Role of Social Media in Internal Comms

06:14 The Importance of Employee Engagement in Internal Comms

07:49 The Impact of Mobile & Social Media in Communication

10:05 The Power of Storytelling in Internal Comms

10:23 Successful Vaccination Campaign – A Case Study

13:04 The Role of Different Departments in Communication

15:43 Challenges and Solutions in Blended Communication

21:13 The Importance of Measurement in Blended Communication

24: 21 Top 3 Recommendations for Successful Blended Communication

27:45 Conclusion & Final Thoughts