Gerry White and David Bain discuss how the biggest challenge in 2024 will be standing out.

Discussion points include:

How do you deliver a reason to visit and engage with the site?

What if you look at the SERP and the search engine appears to be looking for a particular type of result for a query - do you still try to be different?

How do you stand out?

How do you measure the impact of trying to stand out?

Do you split-test trying to stand out?

How do you stand out in the world of a single AI result?

Will Google Perspectives help you stand out?

Can you use other marketing channels to help you stand out?