To endure a manufacturing business must continually metamorphose into an organization delivering increasing value to all of its constituents. Why? Because the competition is not only not sitting still; new forms of competition are sprouting up where it is difficult to envision them. Your value must evolve as the wants and needs of your constituents evolve.

While manufacturing will not die, individual manufacturing companies will if they do not learn to thrive in our evolving world.

If your organization is intimidated by the requirements of accelerating improvement, your personal, demonstrable openness to learning and calm guidance through ambiguity will make an all-important difference.

Not all change is good, but smart strategic change is required. And you can't take too much time to do that.