BIG HAIRY AUDACIOUS GOALS! (BHAG!?!?!)

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[Applause]

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if there's one thing we've learned about

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business in life is that people are the

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X Factor they constantly surprise us

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both in amazing ways and not so much

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we're Ben Andia and welcome to n on this

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business bites podcast this show is all

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about real life things we all deal with

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every day how they relate to business

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and how to make some sense out of our

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daily chaos welcome to the

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[Music]

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show and welcome back to another episode

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of non business bites I'm Ben this is CA

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and here's a question for you what are

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the goals you're aspiring for you know

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we all sit there and say I would love to

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have a million dollars

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I would love to have a Ferrari I want to

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have the house with the pool and the 2.5

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kids and all of those wonderful things

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that's nice how are you going to get

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there we aspire to all these marvelous

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wonderful things but guess what unless

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we have an actual way to get from where

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we are to where do we want to be those

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are dreams those not goals

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dreams and we need to sit there and say

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all right in 5 years in 10 years I want

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to be

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here the greatest story I ever heard

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actually was from Jim Carrey Jim krey

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wrote himself a check yeah for $10

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million and put it in his

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wallet and I think it was and you

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somebody's going to have to fact check

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me on this

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but when he finally got paid for Dumb

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and Dumber he was able to cash that

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check yeah and he actually said there

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and he put it on a wall somewhere and it

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was being able to visualize sit there

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going I've got a plan I'm not just doing

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this I've got a plan I'm going to do

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this I'm G to do this I'm going to do

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this I'm going to build my craft I'm

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going to build my relationship I'm going

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to build the trust I'm going to build

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you know my

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reputation so at one point in time I'm

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going to actually be worth $10

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million you know for an actual movie

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he's actually been paid a lot more than

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that in the time since but we need to

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sit there and say okay not only do I

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have a dream not only do I aspire to do

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something but I've got a goal and a plan

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to get

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there and I want to talk about that CA

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so SAA let's nod this man we have

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aspirations for everything in life man

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when I was a kid uh Mary L Retton was a

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thing boy done da to myself but uh Mary

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L Ron I mean she won the you know

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gymnastics: 1984

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LA I believe and um I wanted to be a

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gymnast and so then I I started doing

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gymnastics and I aspired and I was all

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about it except for the fact that I

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realized it's a fracking lot of work Ben

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it's a lot of work to as to Aspire for

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something it is so much discipline you

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just made me drool thinking about how

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much work it requires and like that oh

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my God energy it takes but you're right

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I mean yeah there's a lot of planning

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that needs to come into place there's a

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lot of self um evaluation that has to

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come into play to Aspire to those types

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of levels um I think it's interesting

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that for Jim Carrey let's use him him as

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an example to me I would almost say like

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maybe maybe that tells me about my

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conservative more conservative thoughts

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on things which is I'm a big fan for my

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brain of yes you you need that one big

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Grand Rio like that $10 million check

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but I'm that be that beehag that big

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hairy audacious goal yes the beehag but

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I'm also a big fan of a little bit

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aspire to little things as well because

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if I don't get to my be hag oh I'm so

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I've never heard that term before

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beag you're a be are you a beag do you

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have a beag I have be I do I have a beag

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everyone in the comments everyone in the

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comments do you have a be are you a

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beehag wait no don't say that no do you

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have a beehag are you a beehad you have

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a beehag yes well well unless of course

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you know your goal is to anyway okay

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anyway so I was GNA say get married or

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whatever but obviously I don't believe

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in that but anyway uh but I do believe

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yes having that big beug is great but

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you have to also appreciate that that

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aspiration is going to be a product of

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all these little ones little successes

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little things that you can put your and

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tip your hat to to say you know what I

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am chipping away I'm GNA get that beag

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beag or not to be hag that is the

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question man I'm going to title that now

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question but you're but you're

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absolutely right I mean there are steps

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along the way I have clients that sit

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there go I want to be a half million

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dollar company they're they're a $20

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million company today and I want to be a

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half million dollar company I said fine

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we're going to build you five different

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brands along the way you're going to be

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a $20 million brand then we're going to

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make you a $50 million brand then we're

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gonna make you a$1 hundred million doll

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brand then we're going to make you a

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quarter billion dollar brand and then

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we'll make you a half billion dollar

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brand you know you don't get there

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overnight you most cars don't go from

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one to a thousand you know there is

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steps along the way that you have to

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take you have to sit there and say Hey

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listen I was able to do this I was able

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to build the processes the process the

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the people the processes and the

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procedures in order to get me from A to

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B great I got there okay now what's next

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okay we got there okay now what's next

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you know we don't go from zero to 100 in

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one step we have to have those small

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goals along the way not only to prove to

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ourselves that we can do it but to prove

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to others and also to have those points

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of Celebration yeah because those points

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of Celebration along the way give us the

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impetus to strive just a little bit

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further the next time you know you just

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reminded me of something um in my

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corporate life my boyfriend and I were

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extraordinarily focused on um living

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within our means and our be our beag was

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just pay off the house we wanted to be

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completely debt-free we wanted an

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existence where we were we're pretty

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basic people in general except for the

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fact I really love food but outside of

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that um we're pretty pretty mellow

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people in general and once we achieved

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it I just realized you just made me

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think my beag wasn't as bagy as I

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thought it was and now is that not a

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sobering thing um because once we

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achieved it we're like okay now we're

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debt-free like What do we do with

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ourselves and I'm not going to lie to

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you maybe the question is also once you

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do hit your beag how do you overcome it

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because I think there's a mourning

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process that has to go through because I

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went through a bit of a like a I don't

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want to say depression but I was like

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lost like I didn't I didn't know what

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else with my beag would be so um you're

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reminding me of maybe I didn't beag

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enough but and

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sometimes paying off your house is not a

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small feat people so you

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know I don't know man like y have you

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have you hit a be it's creating it's

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creating goals that scare you it's

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creating a goal that scares you I mean I

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remember getting into the house I

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remember when we bought this house and

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we bought this house 22 years ago

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walking around the house all night long

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going how am I ever going to pay this

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off how am I ever going to be able to

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afford this mortgage on a monthly basis

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how am I ever going to do it and we did

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you know

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within what was it some like 15 or 17

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years we had paid off the house that's

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awesome hey hey and what it enabled us

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to do was to sit there and say okay now

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that we've done

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this what's next and we and and it's

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reaching for that next set of goals and

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there's nothing wrong with reaching that

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goal and sitting there going that was

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cool we deserve we deserve a holiday we

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deserve a party we deserve whatever to

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be able to celebrate Hey listen we did

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it we achieved what we were trying to

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achieve Okay now what's next yeah and

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nothing wrong with you know what there's

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some goals you may never reach there's

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some goals that are so high out there

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that if you reach for the stars and you

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only touch the moon that's not so

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bad that's not so bad at all but when we

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have those stretch goals those things

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that you sit there going don't know how

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I'm going to get there but let's figure

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let's figure it out what are the things

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I need to do who are the people I need

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to align myself with what are the things

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I need to learn along the way what are

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the minor steps that I need to do along

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that way in order to get there in order

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to build the skills to be able to do

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what I want to

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do that's a big deal like when I wrote

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my first

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book okay you wrote a chapter a day I

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wrote a chapter a day that's impressive

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the chapter turned into three chapters

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chapter turned into five chapters and I

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got to a point where I just I got on a

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roll yeah and I ended up writing an

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entire book in less than 45 days yeah

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that's insane that's awesome which was

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just nuts it was just it was absolutely

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nuts but you get to a point where all of

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a sudden you've

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learned little hacks along the way or

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little ideas along the way that enable

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you to accelerate your goal and push you

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towards your past of of success a lot

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faster but we don't do that unless we

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take that first step and there's and

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that taking that first step is

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terrifying it is but I don't know just

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do it people I don't know you know

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because we've done it that's why I'm

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kind of like I don't know just do it I I

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I don't see any downside of taking that

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step and I we run into so many people on

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LinkedIn who have like self-doubt and I

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can't and it's so funny you see these

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accomplished executives who if you just

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were to judge them based on their titles

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and their resume on LinkedIn you would

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think they had it all together then you

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have a private conversation with them

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and the truth bombs come out and you're

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just like oh truth nuggets don't want to

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use a B- word uh truth nuggets come out

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and it's like wow like how did you

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function in this level of success you

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know that's theoretical you know success

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that everyone views and you still are a

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bit of a you know what show you know and

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it's

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crazy because of fear and it's it's in

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your head it's all in your head peeps

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all in her head but it's all about

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adapting resilience and

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creativity we're going to throw

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ourselves into a mess somewhere along

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the way we're going to run into

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something on a on our way to our goal

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that we did not expect that we did not

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assume was going to happen that we're

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not prepared for true it's going to

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happen the people that succeed are those

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who are creative resilient and adaptive

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the people that can sit there say okay

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that didn't work

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huh let's try going left no that didn't

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work let's go right okay that didn't

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work oh we can go over okay over worked

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all right let's keep

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going and that's where we need to be we

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need to be those people that are sitting

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there going th this plan didn't work

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okay that plan didn't work that doesn't

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mean we're not going to reach our goal

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it just means we need to go find another

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way of doing that and that might mean

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taking three steps back it might mean

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treading water for a bit that's not

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failure

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what's failure is is when you give up

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you throw up your hands and you walk

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away that's that's the only time you're

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going to fail and only if you don't

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learn from that position if you learn

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from that and you take that those

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Lessons Learned and you go achieve the

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next goal then you haven't truly failed

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but if we take the time and we sit there

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going you know what sometimes we need

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need to go backwards in order to go

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forward sometimes we need to slow down

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to speed up thank you for saying that I

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literally said that like 15 times in the

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last three weeks to certain individuals

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I'm like slow down to speed up we're in

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2024 folks and before you know what

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're going to be at the end of: 2024

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at the same time don't be running in

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going like you know what it is those

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beags that we're talking

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about sometimes people uh diminish the

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value of a beag God I'm so in love with

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this term uh with like New Year's

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resolutions I'm going to lose 20 pounds

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like do not conf confus the two right

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because I feel like sometimes they vags

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become resolutions when it's not meant

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to be for that

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purpose it's a it says it's back to a

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dream you want to lose 20 pounds but are

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you willing to do the work that it takes

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and sacrifice what it takes to lose that

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20 pounds and for most people the answer

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is no most people the answer is

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absolutely not that you know they buy

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their gym membership they go three times

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they get depressed and they go back and

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they eat a you know a whole a whole

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thing of twees I have a bag of chocolate

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right in front of me on my desk I am not

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going to be losing any timeo anytime

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soon right

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now but we have to realize that is say

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unless we we have to know ourselves we

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have to know ourselves is what what's

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really important to us and what are we

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willing to sacrifice yeah in order to

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get to where we want to be and if we're

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not willing to go through the hard times

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in order to get to the success

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then we're never going to succeed

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because there is no hack there is no

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easy button there there is no you OIC

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that's going to you know lose us 50

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pounds without you know some cost to it

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you know the question is we don't know

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what the we don't know what the cost is

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in the long term of the ratifications

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but trust me you know as they say it

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says you know every every piece of magic

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has you know has an opportunity and has

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a cost attached to it you know so we

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have the opportunity but we also of the

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cost and we need to be able to look at

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that when we're looking at our goals

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when we're looking at what we're to

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achieve what are we willing to sacrifice

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what are we willing to do

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without in order to get what we really

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truly need or is it just a want that we

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go geez it'd be really nice if I lost 20

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pounds that's nice you're now 30 pounds

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heavier than you were be before you said

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that don't get me started but yes that's

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me thank you I'm working on it people

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work it's a progress

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work in progress let's let's leave it

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there you know everybody put it in the

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note I want to hear what your beags are

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we want to be I want to hear I want to

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hear how you're going to get there I no

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more than what your beag is I want to

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know what what help do you need to get

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there what do you need to learn what do

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you need to do to get there and what do

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you need to give up in order to be

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successful so let's leave it there I'm

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Ben Nam seea and we'll see you

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soon

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hey hey hey thanks for listening to

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another episode of not on this business

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fights if you liked what you heard we

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within your organization contact Ben

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atyou brandmark tocom or me at brilliant

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personality through digital cont content

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and podcasting we cannot wait to hear

16:01

from you so see you next week for

16:03

another episode of not on this business

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fights

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