This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social purpose.

Listen to Tom Peace highlight this amazing business, started in India by Brian Almeida as Points for People and expanding globally. Brands have long partnered with charities, but keeping the relationship successful long-term can be a labor-intensive task.

With a flexible platform that allows brands to customize the points structure and the charities offered, Points for Good is a great choice for loyalty managers with proven experience that satisfies an emotional loyalty connection with customers.

Hosted by Tom Peace

Show Notes :-

1) Points for Good

2) Brian Almedia

3) #185: Create Emotional Loyalty With Points For Good