In this episode of Farmer’s Inside Track, award-winning pomegranate producer Debbie Theunissen, owner and managing director of Bovenvlei Farm in the Western Cape, unpacks her journey from food technologist to commercial fruit farmer. Theunissen explores the realities of entering agriculture without a farming background, building an export-focused pomegranate business, navigating water licensing, drought and long production cycles, and using technology to drive quality, sustainability and long-term farm viability.