What do Star Wars and credit unions have in common? More than you might think.

In this episode, Josh Rodriguez sits down with Eric Bruin, President and CEO of Desert Valleys Federal Credit Union, to explore how creativity, storytelling, and authenticity can transform the member experience. From movie theater annual meetings to viral community videos, Eric shares how his credit union stands out by doing things differently.

This conversation is packed with energy, practical ideas, and a reminder that size does not limit impact. Sometimes, all it takes is a willingness to try something bold.

Full Show Notes: https://blog.westcommunitycu.org/podcast/bankingonyoupod-episode-12/