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Tips for Copywriting That Converts with Shondell Varciana
Episode 13014th April 2021 • Balance Boldly for Ambitious Women in Business • Naketa Ren Thigpen: Balance (and) Relationship Advisor
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In this episode of the Balance Boldly Podcast seating with Naketa Ren Thigpen let’s welcome Shondell Varciana, she owns and operates Varci Media. A writing company in Atlanta, Georgia that helps financial institutions save time by writing content that speaks to their target customers. Shondell has transformed her clients’ blogs into a solution provider. 

 What you will learn

  •  How to correct misconceptions with great copywriting.
  • Creating content about what your audience is talking about and bet with them on their journey.
  • How great copywriting can help you create quality relationships with your ideal customer.

 More about Shondell Varciana

Shondell Varcianna started working in the banking industry in 1998 at BMO Bank of Montreal. She worked in several different positions, including being a mortgage loan originator, where she underwrote million-dollar mortgages per week and exceeded weekly targets by 130%. 

In 2006, she left BMO and started working at Canada Mortgage & Housing Corporation (CMHC). An insurance company that insures mortgages for banks.

While at CMHC she managed an account of over 150 bank branches, 80 mortgage specialists, and 25 underwriters, by developing and improving relationships with banks, credit unions, mortgage companies, mortgage brokers, and real estate agents.

During her time at CMHC, she paid off two mortgages of her own. The mortgage from the home she lived in and rental property.

A friend suggested that she start a blog to help others to pay off their mortgage. Soon after, Redbook Magazine and radio stations started contacting her wanting to hear her story.

That led to companies wanting to hire her to write for them.

Contact: Shondell Varcianna

www.varcimedia.com

https://www.linkedin.com/in/shondellvarcianna/

If you are willing and ready, let’s shake the shame and spread healing & hope to women ready to get more of what they want. 

Order a copy of my survivor memoir and personal transformational story for yourself or a friend. Selfish: Permission to Pause, Live, Love and Laugh Your Way to Joy at Amazon or anywhere books are found. 

 Subscribe, REVIEW, Share & Balance Boldly

Recently Rated #8 by Feedspot on The Top 35 Women in Business Podcast to Follow in 2020!

 On the Balance Boldly Podcast, host Naketa R. Thigpen talks with ambitious women in business (and a few brave men) from a wide array of industries about their pursuit of success, how they face business burnout and what work/life balance looks like for them. Not your conventional self-help podcast, Balance Boldly uncovers real solutions to real problems afflicting real people at home and in the workplace, daily.

If you enjoyed this episode, head over to Apple Podcasts, Spotify, iHeart Radio, or Google Play to subscribe to the show and leave your honest review.

If you want to dive deeper into topics around work/life (and LOVE), expounding on how to leverage the intimacy advantage in your business join me in our free private group on Facebook: Certified Selfish.  

Naketa Ren Thigpen is a Balance (and) Relationship Advisor activating power couples (and) potent humans ready to self-actualize wholeness |Architect of Intentionally Selfish Suite Incubator- Training & Certification for Women Entrepreneurs| Podcast Host & Transformational Speaker. Interested in learning more, visit www.thigpro.com

Ready to activate joy in work/life (and LOVE), enjoy this Complimentary Masterclass at asknaketa.com

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