In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of finding a unique marketing positioning through the concept of TruSPEX. Kiley emphasizes the need for businesses to identify their differentiators and personal definitions of success to effectively serve their clients. Lastly, Kiley provides insights into how to articulate these unique perspectives and encourages listeners to embrace their individuality in business.

• Your Unique Differentiator 0:55
• TruSPEX Examples 05:25
• Defining Your TruSPEX 06:35

Links & Follow-ups:

• Learn more at MakeBusinessPersonal.com & KileyPeters.com 
• Downloads available at MBPDownloads.com
• Work with us at RAYNEIX.com & RIXAccelerator.com 
• Submit questions at MBPPodcast.com 
• Newsletter Signup: RIXNewsletter.com 
• Linkedin: Kiley Peters & RAYNE IX
• Instagram: @kileypeters & @rayneix 
• Email: info@rayneix.com