Shownotes
Even before civilizations were established, humans have always loved playing games. We like to engage ourselves in various forms of entertainment, and a good example of this in the business space, are the quizzes we see online.
In this episode, Samantha chats with Molly Mandelberg, a master of content creation and online marketing. Molly shares an effective strategy for building her email list - using quizzes.
The quizzes she creates are not the usual “which Disney princess are you? Or what kind of sandwich you are”. These are informative and are created to specifically relate to your prospects journey with your business.
Molly saw the opportunity of using quizzes as an interactive strategy for people to learn more about themselves and also as a way for them to pre-qualify if they are fit to work with you. Furthermore, quizzes build deeper connections by letting the clients know the next step of the process.
If you want to learn more about how you can take advantage of quizzes to grow your list, let’s enter the lab.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Molly's career journey (02:08)
- The significance of growing an email list (08:05)
- Utilizing quizzes to build your list (12:33)
- How to select topics for your quiz (15:20)
- The key to not giving it all away (18:10)
- Technologies used to create a quiz (19:30)
- The benefits of using quizzes for businesses (21:15)
- How long does it take Molly to produce her quizzes? (23:39)
- The comprehensive process of creating a quiz (26:10)
- Molly’s $5 a day Facebook strategy (27:50)
