In this episode, we sit down with Adrian Fagerlund, co-founder of Linkby, to explore how his revolutionary ad-tech platform is changing the game for brands and publishers. Linkby connects brands with the world's most prestigious publishers in record time while focusing on performance and measurability.
Learn how Linkby has scaled globally, their approach to trusted advisor sales, and why their reverse pitching feature is a game-changer.
Tune in and learn:
+ How Linkby helps brands scale content across major publishers
+ The role of communities and referrals in driving growth
+ Why trusted advisor sales lead to long-term success
This episode is a must-watch for marketers looking to stay ahead in content and PR innovation.
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00:00 Introduction: Meet Adrian Fagerlund and Linkby
03:00 What Is Linkby? Revolutionizing Content and Advertising
06:00 Overcoming the Chicken-and-Egg Problem in Startups
09:00 Redefining Sales: Trusted Advisors, Not Just Sellers
12:00 The Role of Team Alignment in Scaling Rapidly
15:00 Lessons from Pedestrian.tv: A Foundation for Linkby’s Success
18:00 Linkby’s Global Team Bonus System: Driving Collaboration
21:00 The Power of Communities and Referrals in Marketing
24:00 Performance PR: Working with Agencies and Affiliates
27:00 Exploring Linkby’s Reverse Pitching Feature
30:00 Feedback Loops: Improving Targeting and Aligning Teams
33:00 What’s Next for Linkby: Products and Innovations
38:00 Key Takeaways from the Conversation with Adrian Fagerlund
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S06 E166 - The B2B Playbook
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