3 Habits Therapists Need to Break to Create Multiple Revenue Streams

Aisha: 00:00:00

Yes, it's true what they say, old habits die hard.

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But if you knew which habits were

holding you back from making more

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money in your therapy practice,

without working your fingers to the

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bone, would you change your ways?

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: 00:00:13

You're listening to be on the session

with Aisha, the business podcast that

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: 00:00:16

teaches you how to create a premium mental

health business and ethically blend your

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clinical skills with entrepreneurship.

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I'm your host, Aisha, a licensed

mental health therapist and strategic

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consultant for mental health industry

leaders who are ready to compassionately

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disrupt the mental health industry,

making it more accessible for clients

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and more sustainable for clinicians.

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The last time on the podcast, we talked

about what you have to stop doing if you

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want to create multiple revenue streams

within your mental health business.

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And today we're covering more of the

same because after doing a poll on

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Instagram, majority of you want me to

cover topics about creating multiple

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revenue streams after our last episode.

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I know some of you are thinking,

Aisha, I'm not hiding in the

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way you described, and I'm still

not reaching my revenue goals.

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And you know what I have to say to that

fantastic, because that means you're

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one step closer to where you want to

be after practicing yoga meditation

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for almost seven years, my list of pet

peeves has significantly decreased, but

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one that has yet to float off the list.

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Is when private practice owners

say they're behind on their notes.

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If I hear one more private practice

owner say that they are behind on

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their notes, I'm going to scream.

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As a founder and mental health

industry leader, worrying about

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your notes is an employee problem.

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And you are no longer an employee.

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As an employee, your

caseload was too high.

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As an employee, your

schedule was jam packed.

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As an employee, you had to see

clients that had conditions that

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were beyond your scope of practice.

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As an employee, you were

overworked and underpaid.

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And now that you're your own boss and

a small business owner, someone who

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can set the limits of your caseload,

create your own schedule, see the

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clients your clinical skills are well

aligned to serve, and Someone who

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has the ability to increase how much

they're making whenever they want to.

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How is it that you have the same problems

that you had when you were an employee?

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I think if Einstein was still

alive today, he would join me

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in saying, make it make sense.

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There are so many tools out there to

help you do your notes efficiently.

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And if you're not into AI tools that will

help you write your notes faster, fine.

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I will not go there with you today.

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But if you use Simple Practice,

they have a tool called Wiley

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Notes and Treatment Plans.

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Now, this episode is not sponsored

by Simple Practice yet, but if you're

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out there listening, send me an email.

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When you're looking at Using a tool

like Wiley Notes for treatment plans.

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Yes, like adding guacamole to your

favorite burrito bowl that costs extra.

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So let's do the math to see if

spending money to earn more of

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your time back is a wise choice.

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Let me ask you this.

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How much time will it take for you

to get caught up on your notes?

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Now, let's say it'll take you three hours.

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Now, let's also say that you

Charge 200 per 50 minute session.

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The current difference between the

lowest tier on Simple Practice and the

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highest tier that includes Wiley Notes

and Treatment Plans is 70 per month.

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Would you rather spend 600 each

time you sit down and do your notes?

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Or would you rather spend 70 a

month to get your notes done faster?

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That sounds like a no brainer.

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If you start to value your time as much

as you claim to value making money, you

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will stop wasting your time on tasks

that can be done faster after investing a

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little bit more money to get the job done.

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This same philosophy can be applied

when you want to learn a new skill.

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Let's say that you want to take

a trip to Italy next year and

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you'd like to learn the language.

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Enough to hold a conversation, order

food off the menu, and read street

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signs to navigate around town.

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If someone gave you the option to

learn Italian in three years or three

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months, With each option requiring

you to spend 45 to 90 minutes a week,

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and your level of proficiency would

be the same, which would you choose?

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Most people, most reasonable

people, who value their time

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would choose three months.

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Because once you've reached

your desired proficiency, you

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can move on with your life.

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You can take up other hobbies,

learn a new skill, and you'll have

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the option to continue to practice

Italian at a high level of proficiency

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until you leave for your trip.

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And for those of you who have learned

multiple languages, you know that the

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more confident you feel when speaking

the language, the easier it is for you

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to relax and enjoy experiences when

speaking that language is the only

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option using your time wisely seems

to be an easy way to go about life.

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And this is a reasonable way to go about

learning the skills you need to run

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a sustainable mental health business.

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You're listening to this podcast

because you have the goal to

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increase your revenue streams.

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And you could do this on your own,

and it might take you years to figure

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out what to do and how to do it well.

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Or you could use proven strategies

that have helped dozens of

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therapists, therapists that have

secured paid sponsorships for

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their mental health podcasts only

after releasing a few episodes.

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Thanks Therapists who have reached their

first 10, 000 a month while the rest

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of their colleagues around them were

claiming that no one wants therapy anymore

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because their caseloads are drying up.

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If you think shouting on the internet,

I'm accepting new clients is going to

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fill your caseload more effectively

than using proven online marketing

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strategies, then be my guest.

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But if you want to fill and refill your

client caseload with ease so that you

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can have time, energy, effort, attention,

and focus to expand your private practice

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into a premium mental health business

that books clients on autopilot and makes

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room for you to have a thriving lifestyle.

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this video.

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Then the strategic incubator is for you.

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The strategic incubator is an individual

coaching and accountability program

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to help you reach your revenue goals.

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I only open three spots at a time.

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So if you want to learn more about how

you can have sincere sales strategies

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and ethical marketing strategies to

reach your revenue goals, then click the

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link in the show notes for more details.

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Now back to the show.

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Okay, so maybe notes aren't your problem

and you have no issue spending money

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to make money and earn your time back.

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But what about the echoing opinions

that are running through your head?

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Don't get me wrong.

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Some of these echoes are encouraging

and will help to move you forward

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and others are holding you back.

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That one person that told you you're

brilliant and to keep writing because

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your wisdom needs to be shared

with the world, that's encouraging.

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And the person that told you, you

think you are charging so much

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for therapy, you're unethical.

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That's discouraging.

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And there's no doubt about it that when

your confidence is hanging on by a thread,

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an opinion like that will hold you back.

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You also might be thinking to

yourself right now, I used to,

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we're supposed to be talking about

habits that are holding us back.

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And yet if you have the habit of

prioritizing negative commentary

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on what you should or should not be

doing, this is going to prevent you

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from making money in your business.

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Just because one person has a negative

opinion about what they think you

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should be doing in your business,

doesn't mean you have to let it take

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up space in your mind, rent free.

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There's a few things you have to keep

in mind when it comes to pricing.

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And that's the term perceived value.

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Let's say you're a sleep specialist and

you tell a future client, yes, I charge

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200 a session and you are comfortable

and confident in saying that number.

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No stuttering, no

hesitations, 200 a session.

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And then this future client

says, well, what do I get?

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And your response is.

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I will listen to you talk for 50

minutes without interrupting you.

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I'll validate your feelings and

I'll give you weekly resources.

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Meh.

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That sounds like a really good

friend who sends you TikToks.

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But if you tell someone you will have a

custom sleep hygiene routine, and after

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three months of weekly visits, you will

sleep better and have fewer nightmares.

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Who's going to turn that away?

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See, you have to be specific about

what your future clients can expect as

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a result from doing therapy with you.

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If not, your services will always

look overpriced and not worth it.

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I've said this once and I'll say it a

thousand times when it comes to therapist

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opinions about your session rates.

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Remember that your business

revenue doesn't pay their bills.

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So until it does.

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They don't get to tell you

how much you can charge.

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Other phrases that will hold you back

from creating multiple revenue streams

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in your private practice is I don't want

to use online marketing because I don't

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like being the center of attention.

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So I'm going to counter that

phrase with this common phrase,

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and I'm sure you're very familiar.

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It's not about you.

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It's about the client.

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That seems a little

gaslighting, doesn't it?

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But here's the thing,

that's not my intention.

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You want you to think

about this for a second.

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If you really believe that it is not about

you and about the client, then you should

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have no problem talking about your mental

health business on the internet because

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you created this business to help people.

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And the only way that you'll be able

to help people is by raising your

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hand and saying, I can help you.

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If your future client can't find

you, they won't see that your hand

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is raised and you can't help them.

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The other thing to keep in mind

is that your business wasn't

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only meant to help other people.

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It's also built to help you.

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You have big dreams and big desires,

needs, and wants, whether you are single.

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Or whether you have a family, whether

you are a caregiver or whether

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you have fur babies at home, your

business is meant to support you

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to the internet is a big place.

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And so you have to do certain things

to stand out and grab the attention

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of your future clients so that you

can help them and help yourself.

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Can you spend your time attending

in person networking events?

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Absolutely.

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And if that is the only thing you are

going to do to get clients, You have

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to connect and spend a lot of time

with your referral network in order to

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make your in person efforts effective.

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And I hate to break it to you, but most of

you are connecting with the wrong people.

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People who see you as competition.

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Your competitors will

not refer clients to you.

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Even if they are unable to keep

up with the demand that they have

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and have a six month wait list,

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they would rather hoard future clients

than help you save yourself the headache

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and heartache and connect with people

who don't see you as competition.

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You're probably wondering, well,

who are these people, Aisha?

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Well, I'll be covering this topic and

more during my live Q and A's on LinkedIn.

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Think of it as beyond the

session with Aisha live.

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During these live listening sessions, I'll

break down a topic from the podcast in a

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deeper way and then invite you to unmute

your mic and ask me your questions about

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ethical marketing strategies, booking

more clients and making more money so

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that you can pay yourself a livable wage.

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Save for an early retirement, build your

dream home, plan your dream wedding,

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hire a housekeeper or fill your week with

guilt free days of rest and relaxation.

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Whatever you want and need

to have a thriving lifestyle,

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building a premium mental health

business can help you get there.

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If making money, spending money, or even

saying the word money makes you feel

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uncomfortable, I sincerely recommend

that you seek professional support.

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I can teach you how to make money, but

if you are having an allergic reaction

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to the reality that you need money

to survive, you won't make a dime.

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If this episode of beyond the session

with Ayesha has made you think about

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your ability to ethically blend your

clinical skills with entrepreneurship,

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let me know by leaving a five star

rating on Apple podcasts or on Spotify

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until next time, take care,

talk soon and keep thriving.

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