Artwork for podcast Beyond the Session with Aisha R. Shabazz
3 Habits Therapists Need to Break to Create Multiple Revenue Streams
11th January 2024 • Beyond the Session with Aisha R. Shabazz • Aisha R. Shabazz
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Discover the 3 habits that are stopping your therapy practice's financial growth and learn actionable strategies to break free from inefficiency & fear.

Gain valuable insights to creating multiple revenue streams so that you can transform your private practice into a premium mental health business.

Don't let outdated habits hold you back—tune in to Ready to boost your revenue, gain financial security, and thrive in your career, business, and life? Listen now and take the first step towards a more prosperous future.

>>>

Have a question about marketing, ask Aisha your question LIVE on Wednesdays on LinkedIn. Click here to find out when the next LIVE Q&A will take place. 

>>

Ready to join the Strategic Incubator, click here to learn more details about individual coaching with Aisha. 

Copyright 2024 Aisha R. Shabazz

Transcripts

Aisha:

Yes, it's true what they say, old habits die hard.

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But if you knew which habits were

holding you back from making more

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money in your therapy practice,

without working your fingers to the

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bone, would you change your ways?

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You're listening to be on the session

with Aisha, the business podcast that

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teaches you how to create a premium mental

health business and ethically blend your

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clinical skills with entrepreneurship.

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I'm your host, Aisha, a licensed

mental health therapist and strategic

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consultant for mental health industry

leaders who are ready to compassionately

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disrupt the mental health industry,

making it more accessible for clients

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and more sustainable for clinicians.

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The last time on the podcast, we talked

about what you have to stop doing if you

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want to create multiple revenue streams

within your mental health business.

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And today we're covering more of the

same because after doing a poll on

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Instagram, majority of you want me to

cover topics about creating multiple

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revenue streams after our last episode.

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I know some of you are thinking,

Aisha, I'm not hiding in the

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way you described, and I'm still

not reaching my revenue goals.

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And you know what I have to say to that

fantastic, because that means you're

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one step closer to where you want to

be after practicing yoga meditation

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for almost seven years, my list of pet

peeves has significantly decreased, but

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one that has yet to float off the list.

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Is when private practice owners

say they're behind on their notes.

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If I hear one more private practice

owner say that they are behind on

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their notes, I'm going to scream.

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As a founder and mental health

industry leader, worrying about

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your notes is an employee problem.

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And you are no longer an employee.

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As an employee, your

caseload was too high.

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As an employee, your

schedule was jam packed.

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As an employee, you had to see

clients that had conditions that

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were beyond your scope of practice.

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As an employee, you were

overworked and underpaid.

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And now that you're your own boss and

a small business owner, someone who

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can set the limits of your caseload,

create your own schedule, see the

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clients your clinical skills are well

aligned to serve, and Someone who

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has the ability to increase how much

they're making whenever they want to.

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How is it that you have the same problems

that you had when you were an employee?

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I think if Einstein was still

alive today, he would join me

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in saying, make it make sense.

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There are so many tools out there to

help you do your notes efficiently.

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And if you're not into AI tools that will

help you write your notes faster, fine.

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I will not go there with you today.

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But if you use Simple Practice,

they have a tool called Wiley

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Notes and Treatment Plans.

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Now, this episode is not sponsored

by Simple Practice yet, but if you're

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out there listening, send me an email.

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When you're looking at Using a tool

like Wiley Notes for treatment plans.

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Yes, like adding guacamole to your

favorite burrito bowl that costs extra.

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So let's do the math to see if

spending money to earn more of

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your time back is a wise choice.

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Let me ask you this.

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How much time will it take for you

to get caught up on your notes?

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Now, let's say it'll take you three hours.

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Now, let's also say that you

Charge 200 per 50 minute session.

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The current difference between the

lowest tier on Simple Practice and the

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highest tier that includes Wiley Notes

and Treatment Plans is 70 per month.

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Would you rather spend 600 each

time you sit down and do your notes?

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Or would you rather spend 70 a

month to get your notes done faster?

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That sounds like a no brainer.

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If you start to value your time as much

as you claim to value making money, you

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will stop wasting your time on tasks

that can be done faster after investing a

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little bit more money to get the job done.

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This same philosophy can be applied

when you want to learn a new skill.

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Let's say that you want to take

a trip to Italy next year and

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you'd like to learn the language.

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Enough to hold a conversation, order

food off the menu, and read street

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signs to navigate around town.

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If someone gave you the option to

learn Italian in three years or three

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months, With each option requiring

you to spend 45 to 90 minutes a week,

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and your level of proficiency would

be the same, which would you choose?

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Most people, most reasonable

people, who value their time

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would choose three months.

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Because once you've reached

your desired proficiency, you

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can move on with your life.

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You can take up other hobbies,

learn a new skill, and you'll have

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the option to continue to practice

Italian at a high level of proficiency

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until you leave for your trip.

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And for those of you who have learned

multiple languages, you know that the

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more confident you feel when speaking

the language, the easier it is for you

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to relax and enjoy experiences when

speaking that language is the only

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option using your time wisely seems

to be an easy way to go about life.

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And this is a reasonable way to go about

learning the skills you need to run

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a sustainable mental health business.

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You're listening to this podcast

because you have the goal to

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increase your revenue streams.

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And you could do this on your own,

and it might take you years to figure

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out what to do and how to do it well.

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Or you could use proven strategies

that have helped dozens of

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therapists, therapists that have

secured paid sponsorships for

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their mental health podcasts only

after releasing a few episodes.

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Thanks Therapists who have reached their

first 10, 000 a month while the rest

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of their colleagues around them were

claiming that no one wants therapy anymore

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because their caseloads are drying up.

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If you think shouting on the internet,

I'm accepting new clients is going to

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fill your caseload more effectively

than using proven online marketing

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strategies, then be my guest.

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But if you want to fill and refill your

client caseload with ease so that you

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can have time, energy, effort, attention,

and focus to expand your private practice

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into a premium mental health business

that books clients on autopilot and makes

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room for you to have a thriving lifestyle.

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this video.

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Then the strategic incubator is for you.

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The strategic incubator is an individual

coaching and accountability program

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to help you reach your revenue goals.

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I only open three spots at a time.

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So if you want to learn more about how

you can have sincere sales strategies

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and ethical marketing strategies to

reach your revenue goals, then click the

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link in the show notes for more details.

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Now back to the show.

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Okay, so maybe notes aren't your problem

and you have no issue spending money

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to make money and earn your time back.

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But what about the echoing opinions

that are running through your head?

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Don't get me wrong.

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Some of these echoes are encouraging

and will help to move you forward

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and others are holding you back.

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That one person that told you you're

brilliant and to keep writing because

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your wisdom needs to be shared

with the world, that's encouraging.

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And the person that told you, you

think you are charging so much

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for therapy, you're unethical.

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That's discouraging.

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And there's no doubt about it that when

your confidence is hanging on by a thread,

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an opinion like that will hold you back.

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You also might be thinking to

yourself right now, I used to,

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we're supposed to be talking about

habits that are holding us back.

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And yet if you have the habit of

prioritizing negative commentary

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on what you should or should not be

doing, this is going to prevent you

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from making money in your business.

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Just because one person has a negative

opinion about what they think you

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should be doing in your business,

doesn't mean you have to let it take

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up space in your mind, rent free.

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There's a few things you have to keep

in mind when it comes to pricing.

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And that's the term perceived value.

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Let's say you're a sleep specialist and

you tell a future client, yes, I charge

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200 a session and you are comfortable

and confident in saying that number.

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No stuttering, no

hesitations, 200 a session.

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And then this future client

says, well, what do I get?

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And your response is.

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I will listen to you talk for 50

minutes without interrupting you.

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I'll validate your feelings and

I'll give you weekly resources.

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Meh.

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That sounds like a really good

friend who sends you TikToks.

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But if you tell someone you will have a

custom sleep hygiene routine, and after

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three months of weekly visits, you will

sleep better and have fewer nightmares.

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Who's going to turn that away?

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See, you have to be specific about

what your future clients can expect as

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a result from doing therapy with you.

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If not, your services will always

look overpriced and not worth it.

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I've said this once and I'll say it a

thousand times when it comes to therapist

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opinions about your session rates.

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Remember that your business

revenue doesn't pay their bills.

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So until it does.

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They don't get to tell you

how much you can charge.

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Other phrases that will hold you back

from creating multiple revenue streams

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in your private practice is I don't want

to use online marketing because I don't

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like being the center of attention.

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So I'm going to counter that

phrase with this common phrase,

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and I'm sure you're very familiar.

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It's not about you.

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It's about the client.

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That seems a little

gaslighting, doesn't it?

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But here's the thing,

that's not my intention.

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You want you to think

about this for a second.

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If you really believe that it is not about

you and about the client, then you should

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have no problem talking about your mental

health business on the internet because

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you created this business to help people.

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And the only way that you'll be able

to help people is by raising your

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hand and saying, I can help you.

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If your future client can't find

you, they won't see that your hand

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is raised and you can't help them.

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The other thing to keep in mind

is that your business wasn't

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only meant to help other people.

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It's also built to help you.

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You have big dreams and big desires,

needs, and wants, whether you are single.

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Or whether you have a family, whether

you are a caregiver or whether

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you have fur babies at home, your

business is meant to support you

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to the internet is a big place.

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And so you have to do certain things

to stand out and grab the attention

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of your future clients so that you

can help them and help yourself.

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Can you spend your time attending

in person networking events?

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Absolutely.

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And if that is the only thing you are

going to do to get clients, You have

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to connect and spend a lot of time

with your referral network in order to

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make your in person efforts effective.

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And I hate to break it to you, but most of

you are connecting with the wrong people.

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People who see you as competition.

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Your competitors will

not refer clients to you.

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Even if they are unable to keep

up with the demand that they have

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and have a six month wait list,

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they would rather hoard future clients

than help you save yourself the headache

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and heartache and connect with people

who don't see you as competition.

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You're probably wondering, well,

who are these people, Aisha?

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Well, I'll be covering this topic and

more during my live Q and A's on LinkedIn.

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Think of it as beyond the

session with Aisha live.

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During these live listening sessions, I'll

break down a topic from the podcast in a

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deeper way and then invite you to unmute

your mic and ask me your questions about

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ethical marketing strategies, booking

more clients and making more money so

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that you can pay yourself a livable wage.

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Save for an early retirement, build your

dream home, plan your dream wedding,

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hire a housekeeper or fill your week with

guilt free days of rest and relaxation.

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Whatever you want and need

to have a thriving lifestyle,

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building a premium mental health

business can help you get there.

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If making money, spending money, or even

saying the word money makes you feel

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uncomfortable, I sincerely recommend

that you seek professional support.

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I can teach you how to make money, but

if you are having an allergic reaction

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to the reality that you need money

to survive, you won't make a dime.

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If this episode of beyond the session

with Ayesha has made you think about

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your ability to ethically blend your

clinical skills with entrepreneurship,

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let me know by leaving a five star

rating on Apple podcasts or on Spotify

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until next time, take care,

talk soon and keep thriving.

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