Is your bio stiff and formal, is your LinkedIn profile as plain as wonder bread? Would you like to infuse some personality into your online business presence but you’re nervous that if you do you might look unprofessional?

Listen in as I talk with Chief Personality Office Danielle Hughes about how being more authentic in business and your business writings will drive comfort, confidence and connection. 

Drink of the week….Personality a la Roy

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Julie Brown:

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Danielle Hughes

Website

Personality Brand Checklist

Has anybody ever said to you, tell me about yourself and then suddenly

2

you have no fucking clue who you are

or anything you've ever accomplished.

3

You stammer and you're like, ah, well,

believe me, I know this feeling too.

4

It's not just conversations either.

5

Whenever a client asks for my bio, I look

at the paragraph I've written about myself

6

and think, well, shit, this is boring.

7

Who wants to listen to this bitch talk?

8

Welcome to episode 183 of

this shit works, a podcast.

9

Dedicated to all things

networking, relationship building,

10

and business development.

11

I'm your host, Julie Brown, speaker,

author, and networking coach.

12

And today I am joined by chief personality

officer and owner of more than words

13

marketing, Danielle Hughes, to discuss

what a personality brand is and how

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we can all create ones for ourselves.

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So, think about it.

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Is your bio stiff and formal?

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Is your LinkedIn profile

as plain as Wonder Bread?

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Perhaps you'd love to infuse some

life or some actual personality into

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your online professional presence, but

you just don't know where to start.

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Well, that is exactly what my guest

today is here to help us with.

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As the creator of the Personality

Brand, she teaches people how

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to bring more of themselves into

their messaging, helping them feel

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more comfortable and differentiate

themselves from their competitors.

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So, let's jump into this conversation

on how you can start building

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your personality brand today.

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Danielle, welcome to the podcast.

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Danielle: Thank you so much.

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I have never had such an expletive

laden intro and I'm fucking here for it.

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This is like

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Julie: I aim to

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Danielle: We are so aligned.

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I love it.

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Julie: So a point of clarification in

case somebody didn't catch that in the

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intro, we're talking about a personality

brand, not a personal brand, which begs

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the question, what's the difference?

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Danielle: So here is the difference.

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So to me, personal means private.

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So telling people that we need a personal

brand doesn't make any sense because

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if something is private, why are you

having to share it with the world?

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But our personality is who

we are and that's what forges

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connection with other people.

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And in professional spaces,

most people are just not

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comfortable sharing everything.

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about themselves.

45

But in order to foster connection

and build relationships,

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you have to share something.

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So personality brand is the things that

you are willing to share with other

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people that are going to foster those

connections in terms of showcasing

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just a little bit of who you are.

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Nothing that would make you uncomfortable.

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I like to say these are the things

that if you were stuck in an elevator

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with someone and you had to start

a conversation, you would easily be

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able to talk about it because it's

already something that you love.

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Julie: So I think the, the magic word

you used there was willing to share.

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I think that, do you ever have to convince

people to be more willing to share?

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Because when I first started my

business, I was like, what is the

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business supposed to look like?

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What is this supposed to sound like?

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And I definitely did not

infuse my personality into.

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My speaking, my videos,

you know, my bio, anything.

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It took a while.

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So I'm assuming this is like a creative

process that can take some time.

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Danielle: Yes.

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And I was on the exact

same way as you are.

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Which is what I tell people.

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Cause everyone's like, Oh,

but you're so extroverted.

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It's so easy for you.

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And I'm like, no, no, I'm like, this has

been a gradual process for me as well.

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When I first started my business, I

was a generic freelance copywriter.

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And then I was realizing that I was

forgettable and you can't distinguish

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yourself if you're not bringing some

of who you are into your message.

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So it is a baby step.

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I mean, look, some people are

going to be like, Love it.

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All in.

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Here's all the things you need.

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Other people are, well, that's just

not professional or that's not how

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I do it or I'm not comfortable.

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And I, two things, one personality

and professionalism are not mutually

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exclusive, meaning Professional

doesn't mean formal or conservative.

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It means doing the work you said

you were going to do, showing

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up on time, being respectful.

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The personality piece is just

asking people how they're doing,

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relationship building, et cetera.

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Um, and then the second thing for people

that really push back on me, like when

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I'm talking about like a LinkedIn bio,

for instance, the end of your headline on

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LinkedIn, I'm like, just give me a hobby.

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Put a little word there.

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Tell me what you like to do.

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That's it.

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Let's start there.

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Guarantee, and I'm sure you know this

too, that's the thing that people

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want to talk about when they meet you.

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They don't care about anything else.

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Oh, you're a speaker.

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Are you this or that?

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Oh, you like wine?

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Oh, let's talk about that.

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Like, cause that's the

human element, right?

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We don't care about

what people do for work.

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We care about who you are as a person,

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Julie: Yeah.

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I mean, I think I've said it a million

times on this podcast that it has

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been scientifically proven that the

most hated question is, what do you

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Danielle: 100%.

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Julie: And yeah, if it's the most hated

question, it begs the, it begs the, uh,

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you know, idea of, well, if it's the most

hated question, it's probably, the most

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hated thing people like to read about you.

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So like, let's make it a little

bit more interesting, you

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know, with just a few things.

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Danielle: why are we asking people?

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If no one likes to talk about it,

why are we asking that question?

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Why don't we ask something else?

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Right?

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Like it's just, but

that's just the way it is.

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So it's like reframing that narrative.

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So somebody is like, what do you do?

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Instead of giving them

your job title, right?

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Or your job description, like tell

them something interesting that you've

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always loved since childhood or give

them an insight into your brain.

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Um, and reframe it.

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Julie: Yeah.

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I mean, I, I always say like the,

the headlines in LinkedIn are

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like, don't be like everybody else.

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Like, even if your job, a million

people have your job or more than

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a million people have your job,

what, what do you love about it?

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Or like, how could you

word it differently?

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Um, or things like that.

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Um, when you are creating a personality

brand for someone, do you look at it

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as like, Everything is there like in

order to create a personality brand we

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have to do This piece and this piece

and this piece or are you more focused

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on just like one thing for somebody?

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Danielle: I mean, you know, I don't have

like a formula per se, and there's not

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like a prescription because then everybody

will again sound the same, but it is

134

more of a fact finding mission for me.

135

It's like, okay, you know, why did

you get into what you're doing?

136

Like, tell me about like growing up,

like, what was your childhood like?

137

Were you always, You know, playing

with something or were you always the

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ringleader of your friends or were you

the follower or were you this and can we

139

figure out that through line to what you

do now professionally and 99 percent of

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the time the answer is 100 percent yes.

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And nobody realizes it that,

you know, like I have, I can

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give you a gazillion examples.

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So I have a client who's like,

Oh, I was a latchkey kid.

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Right.

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So, which, and, you know, if

you don't know what a latchkey

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Julie: mean, most Gen Xers were.

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Danielle: Correct.

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Right.

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So like independent had to

figure stuff out on her own.

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Now she does like systems

change and process improvement.

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And she is going into her

company and trying to figure

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out the best way to do things.

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And that is all because she

always had to figure stuff out

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growing up cause she was alone.

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So it's like,

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Julie: we had

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Danielle: Correct.

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Correct.

159

Julie: we carried, I mean, if anybody

doesn't know what the term latch

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key means, it's literally like we

carried keys to the house because

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we would get home and no one was

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Danielle: Right.

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No babysitter.

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No nanny.

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There was no aftercare program.

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No, no.

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The aftercare was going outside

and coming home at dinner.

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That was the aftercare program.

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Julie: yes, that's exactly what it was.

170

Yeah, exactly.

171

It must be, it must be, it

almost sounds like therapy,

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like, why am I the way I am, you

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Danielle: And that's exactly,

it's funny because a lot of people

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say that it is like therapy.

175

It's just more connecting the dots

because again, it's more interesting

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to understand how somebody Thanks.

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Or how they approach their job

than what they actually do.

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And that's the, and to your point, like

that's the only distinction, right?

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To your million copywriters.

180

How would I possibly distinguish myself?

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I'm not going to compete on price

because that then, you know,

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that doesn't make any sense.

183

And it's like, you can only niche so far.

184

So what is your way to stand out?

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It's just by being you and the people that

like you are going to want to work with

186

you and the people that don't just won't

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Julie: Yeah.

188

Competing on price is never

a way to run your business.

189

I mean, it's just, you have to establish

your value and then you hope that your

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brand, whether it be your personal brand,

your company brand, your personality

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brand is what people will pay money for.

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Danielle: Exactly.

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Or or that they see

something in you, right?

194

Because again, we're trying, you know, we

all go into business for ourselves because

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we want to work with people we like.

196

And if you're not putting yourself

out there, then how are you possibly

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vetting clients based on you?

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You don't know if they're

going to like you or not.

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Julie: Yeah.

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I mean, I, I think also too, when

you create a personality brand

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or your personality is so very

evident in your company, which

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is easy to do for entrepreneurs,

because we own the business.

203

So like we can do that.

204

It becomes your personality brand or your.

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Brand for your company almost vets the

clients for you because they are not.

206

I mean, so, uh, an organization

is not going to hire me if they

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cannot handle swears on stage,

if they can't handle like.

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Maybe some potty humor,

you know, like that.

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So my brand is like, I'm sure

people come to my website and

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are like, that is not for us.

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That is not our speaker.

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And you know what that does?

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That saves me

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Danielle: 100 percent

that's the point, right?

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We want to attract the right

people and repel the wrong people.

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And I always say the distinguish, this

distinguishing factor there is not offend.

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We're not offending people.

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We're repelling them.

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They're saying, this is

not someone I respond to.

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Great.

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Go away.

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And then, and then you're just dealing

with people who love what you do

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or just want to get to know you.

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So And like, um, we want more hell

yeses, not like, I don't know, or

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maybe, or this might be a fit, or I

don't want this wishy washy bullshit.

226

Like, come to my website,

love it, or leave.

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Julie: Yeah.

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And it's so funny.

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Like I just closed a very big deal today.

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Um, multi event deal for one client.

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Like they are hiring me multiple

times around the country.

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And.

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They saw me speak.

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One person in the company saw me speak

over the summer, and it had to get

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approved, like major corporations, that

it has to get approved through multiple

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levels of bureaucracy, and It was so

funny because it was coming up to the,

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you know, the CEO, like, why are we

spending this much money on this woman?

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And I'm sure he didn't say it like that,

but like in my mind, that's what he said.

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Why are we spending this

much money on this woman?

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Why are we hiring her for multiple events?

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Like to give the same

speech at multiple events.

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And the person who saw me speak was like.

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You didn't see her speak.

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I did.

245

Like we have to hire her.

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So even though all of my brain,

like he could have looked at all of

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my reels and my speaker video, you

know, reel and everything like that.

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And that screams my personality.

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Like having somebody see me and be

like, yes, this is who she actually is.

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That closed that deal for me for sure.

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Danielle: Yeah.

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I love that.

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Julie: Yeah.

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I've heard you say that being more

authentic, which, isn't that the

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word of the year for 2023 now?

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And aren't we all sick of it?

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Like we have to come

up with a better word.

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Danielle: It's so funny.

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Julie: everybody, yeah, is like got

fatigue on authenticity, but, but

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there's no other word for lack of

a better word than being authentic.

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Like you say it will drive comfort

and confidence and connection.

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Let's talk a little bit about

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Danielle: Sure.

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So how uncomfortable is it to

not be able to be yourself?

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Julie: Yeah.

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Danielle: can't do a good job.

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You can't show up and do your best work

if you are constantly thinking about

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how people are perceiving you or if

you constantly feel the need to put

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on some facade or armor in order to

please people or engage with people.

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You're not going to perform if

you're not showcasing who you are.

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And again, it doesn't

need to be all of you.

272

I am not a fan of the bring your

whole self to work thing, because

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I don't think anybody can do that.

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We're always keeping something, right?

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Nobody needs everything.

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Some of it's fine.

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You don't need me, like, farting at work.

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I'm going to keep that at home, right?

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Like, and so, I mean, that's what

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Julie: Another perk of being

the only person in your office,

281

Danielle: I mean, I'm just

going to let it go here.

282

And then when I come to the meeting, I'm

not going to bring it into the office.

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Right?

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So,

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Julie: you need some charcoal underpants.

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Danielle: I mean, but that's

like where nobody is being.

287

And if you are like, put

some, there's some boundaries.

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Julie: Yeah.

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Danielle: that is my point.

290

Like, I don't want people to

feel like they have to hide.

291

But we also don't need to

bring every single aspect of

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everything to the workplace.

293

It's just enough for you to say,

I can be myself, I can do my best

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work, I can feel comfortable and I'm

not constantly thinking about what

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people are thinking about me or what

I have to say or how I need to behave.

296

So that's the comfort.

297

Julie: Interesting.

298

Now, this, this podcast,

all about connections.

299

So let's talk about the connection.

300

And I think I know what you're going to

say, but I want you to say it anyways.

301

Danielle: I mean, obviously,

it's hard to connect to people

302

if you are not showcasing an

aspect of who you are, right?

303

You can't connect with someone if you

just know what they do professionally,

304

like I need to know you as a person

because I'm a I'm not going to trust

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you if I don't know anything about you.

306

And then there's nothing

for me to relate to.

307

So when you have a personality

brand, and you say, Like for you,

308

like part of your brand is swearing.

309

Like people who love swearing

like me are like, she's my girl.

310

Like, yeah, I'm already in like done.

311

Don't even need to convince me.

312

I know we're, I know we

are going to hit it off.

313

And I think that that's the key.

314

And so like I talk about

weightlifting, I talk about wine.

315

And people are always coming

to me, even if they don't drink

316

wine and they don't lift weights.

317

It's like, Oh my God, I

see your lift weights.

318

Like I'm a marathon runner

or, you know, I do Pilates.

319

It starts the conversation.

320

So if you're not putting a little

bit of yourself out there, you

321

can't get to know someone on a level

beyond just paperwork and emails.

322

Julie: Yeah.

323

And now, like, so I didn't know you

lifted weights, and I firmly believe

324

that the older women get, the more they

have to lift weights, like, and also for

325

me, it's also because I'm on a stage all

the time, and I'm moving my arms around,

326

and I do not want bingo wings, you know?

327

And it was funny, I gave a speech.

328

Yeah, I gave a speech and I tend

to wear sleeveless shirts when I'm,

329

because I sweat a lot, so there's

not a lot of different fabrics I

330

can wear, so a very small onstage,

um, you know, circuit of outfits.

331

And I was giving a speech in California

and a woman came up to me afterwards

332

and she was like, all of the women in my

row were like, look at her arms, they,

333

like, they are s They're so muscular.

334

And she goes, how do you do it?

335

I was like, bitches need to

start lifting heavy weights.

336

The older you are, the

heavier you have to lift.

337

Danielle: So I'm, I've been

CrossFitting for like 11 years.

338

So, and you know, my relationship

with CrossFit ebbs and flows,

339

but the thing that I love about

it is just lifting heavy shit.

340

Like it's the most empowering,

amazing thing you could do.

341

That's it.

342

Julie: Yeah, and like another thing, I

mean, this is not a health and wellness

343

podcast, you know, by any stretch of

the imagination However, I do want to

344

say to the people who are listening

that I read an article recently and I

345

I mean I read voraciously That said,

you know, we're so as we get older we

346

always tend to go towards like endurance

based , like riding bikes or running,

347

Danielle: Or walking or whatever.

348

Julie: or walking and The article

said like that is actually not helping

349

us as we grow older it because our

bodies will always endure like they

350

will Endurance is not our problem.

351

Our problem is stability

352

Danielle: strength.

353

That's correct.

354

Yes.

355

Julie: And so you have to I Take a

hit class every Tuesday Tuesday And

356

there's like seven thousand burpees

and there are the burpees where

357

you hit the floor a hundred percent

and then you have to get Back up.

358

They're not like the

359

Danielle: It's not an up down,

as we call it, it's a doping,

360

Julie: down and the instructor said,

he's like, I'm literally doing this

361

so that when you're older and you

fall, you will be able to get back up.

362

Like,

363

Danielle: Yeah, and you squat so you

364

Julie: was a weird tangent,

365

Danielle: Yes, that's okay.

366

We squat so we can get off the toilet.

367

All of these things are relatable, right?

368

So,

369

Julie: there's something here where you

share, you share this tiny little nugget

370

about yourself, this weightlifting thing,

and that conversation came out of it.

371

Danielle: yes, agreed.

372

Julie: Bye.

373

Danielle: And, you know, when I do

this in workshops, in groups, when

374

people start to say these little

things, because I always tell people,

375

like, what is something about your

personality you can put into your message?

376

And, like, there's the tentative, and

people are like, oh, I like movies,

377

or I do this, and then I'm like, okay,

more specific, give me more specific.

378

And you find out.

379

Oh, this person's a

dark comedy aficionado.

380

This person is, you know,

starting a garden in her house.

381

Like this one is like the true

crime podcast or whatever.

382

And then all of a sudden everybody's

like, Oh my God, I didn't know that.

383

And 20 minutes later, everybody's

talking and getting to know each other.

384

And again, like you're just inspiring

connection and conversation because

385

nobody cares what you do for work.

386

Julie: I like that song.

387

I should sing it.

388

Nobody gives a shit what you do for

389

Danielle: No.

390

Julie: in, in that, in that, in

that lovely tone that you did it.

391

Um, so this is gonna be brutal.

392

Um, we're gonna play a little thing

here where, listen, dear listener,

393

I, sent my bio to Danielle for her to

critique, to tear apart, to say what

394

is good and what is not good about it.

395

And we're going to play this

little exercise right now.

396

So I'm going to read my bio.

397

And then

398

Danielle: I'm going to

audit it, if you will.

399

I didn't rewrite it, but I have thoughts.

400

So

401

Julie: perfect.

402

So here is my bio as it

stands, it's two paragraphs.

403

Julie Brown.

404

Oh, I already hate it.

405

Julie Brown is a sought after speaker,

networking expert, business strategist,

406

author of This Shit Works and No

Nonsense Guide to Networking Your

407

Way to More Friends, More Adventures

and More Success, as well as the

408

host of the This Shit Works podcast.

409

As a child of the 80s, Julie desperately

wanted to grow up to be part of GLOW,

410

the gorgeous ladies of wrestling.

411

As you can see, that

dream was never realized.

412

But with the energy that she would

have brought to the squared circle, she

413

now helps countless people transform

their careers through networking,

414

thought leadership, and self advocacy.

415

Julie's advice and tips strike

the perfect balance of humor and

416

expertise, gained from more than

25 years of networking experience.

417

Julie shows you that at every

stage of your career, you are your

418

best business development tool.

419

That is the bio as it

420

Danielle: there we go.

421

Okay.

422

So I do want to say it's

not, it's not awful at all.

423

Like it has, it has personality

and there's definitely things,

424

but I feel like there's so many

places where you could bump it up.

425

Right.

426

I love that.

427

You're like, you say your name and

you're like, I already hate it.

428

I was like, okay, so Blake Lively.

429

Is it sought after?

430

No, I'm just kidding.

431

Just change your name.

432

Um, you know, the first paragraph is like,

author of this, and then the name of your

433

book, and then the host of the podcast,

like, you could also, like, at the end of

434

that be like, and she's already exhausted.

435

Like, something about the fact

that that's a super long paragraph.

436

I love the gorgeous ladies of wrestling.

437

Uh, instead of the, as you see that that

dream was never realized, I think it would

438

be funnier to say something like, but

after Tommy Fitzsimmons pulled my hair

439

in third grade, I realized I wasn't cut

out for wrestling or something like that.

440

Like you could do something like that.

441

Um, or if you knew what the name was

that you were going to call yourself.

442

That would be amazing to include there.

443

Julie: I never came up with the

444

Danielle: Oh, okay.

445

Well, I mean, maybe that's

something for your listeners.

446

Send in what Julie's name should be

for the gorgeous ladies wrestling.

447

Um, I love that.

448

Um, the energy that she would

have brought to the spirit circle.

449

She helps people transform

their careers., I.

450

I'm not a proponent of 25 years, 30

years, X number of years of experience.

451

Those are things that

you can show, don't tell.

452

Right.

453

So instead of saying you have this

vast, um, you know, length of

454

experience, could you talk about

maybe like what you did maybe in

455

like your first job through today?

456

Like, is there a way for you to

connect the dots that like, ever since.

457

And I don't know what's 25 years ago.

458

That would be like a reference.

459

But I always joke that like in

my first job I had a fax machine.

460

So like you could tell them

like basically how old I am

461

or how long I've been working.

462

Um, so it's like, is there something

else that you could do instead of

463

25 years that shows potentially

like how long you've been working?

464

And then your best business development

tool, I mean, it sounds like a toolkit

465

to me, like, I would love a more

, empowering, like badass ending, I mean,

466

you only really curse with the name of

the book, and so I would love for you

467

to be like, Julie shows you that at

every stage of your career, you can use.

468

be your best effing badass or

something like something like

469

something a little bit more inspiring.

470

You know, for your longer bio,

obviously, who've you worked for?

471

Like, you know, she's spoken on

this countless number of stages

472

and wedded and has the outfits that

she sweated through to prove it.

473

Like, you know, yeah, things like that.

474

You could talk about, striking the

perfect balance, which you know,

475

because you do hit workouts and

you have the best arms in the biz.

476

So like there's little like things

that I think you can infuse, but it's

477

like overall, I don't think it's awful.

478

I just think it's still

missing a lot more of you.

479

I'm like the sassy.

480

Julie: Yeah.

481

I mean, I, it wor it, you know, it, it

works, but every time somebody asks me

482

for my bio or my media kit, I'm like, oh,

I don't know if it's that good, you know?

483

So.

484

Danielle: it's, it's good, but

it can always be better, right?

485

All of our bios can always be better.

486

Like I'm always tweaking my own

and I have hugely long ones.

487

I have shorter ones.

488

I, you know, I think it

depends on who's asking.

489

, but even for corporate people are

like, that's your corporate bio.

490

I'm like, yes, it is.

491

Because again, like, why am I hiding?

492

Like I talk about, you know, being,

um, I don't, I talk about being

493

like a copywriter extraordinaire, a

magician, a badass and something else.

494

And then I say, you know, four

of these things are accurate.

495

Oh, who am I kidding?

496

They're all accurate.

497

Like that kind of, you know, so like

you could do that, do things like that.

498

And then I say I'm available for

office party tricks and I accept

499

payment in bottles of Bordeaux.

500

So I feel like more whimsical

asides for you could be like a

501

Julie: Yeah, I said, I saw that, it will

accept payment in bottles of Bordeaux

502

on your, on your media kit, and I was

like, damn, I should have used that line.

503

But for me it would be, I mean,

I love all wine, but it would

504

be buttery, buttery Chardonnay.

505

And then something parenthetically

that says, yes, she loves cougar juice.

506

Danielle: my God.

507

That is amazing.

508

Um, I, when my longer one says

Bordeaux Barolo Barbera or any wine

509

with any letter, but yes, like, right.

510

Same idea.

511

Right.

512

So, Oh, so funny.

513

Julie: I mentioned cougar juice during

one speech, like once I said something

514

about, I really love cougar juice, like

buttery chardonnay, and the entire,

515

it was like a women's conference, the

entire conference started howling.

516

I was like, I did not

realize that was that funny.

517

Danielle: like the real housewives.

518

Like that's it.

519

I don't watch the real housewives, but

that feels like what they would all drink

520

when they're not drinking a skinny girl.

521

Julie: I know.

522

I can't, I can't do skinny girl stuff.

523

I can't, I have nothing against it.

524

I can't do it.

525

I can't do the taste.

526

I can't do like any of the

seltzers, like the hard seltzers.

527

I just feel like they always taste

like the aluminum can they came in, so

528

Danielle: I have everything

against the skinny girl, all the

529

sparkling seltzers, all that shit.

530

Like, no, no, no, no.

531

Drink

532

Julie: mean, I'm like, yeah, give

me a buttery Chardonnay, a big, big

533

beefy red, or a glass of bourbon.

534

So,

535

Danielle: So, so interesting.

536

The buttery chard to the

big red to the bourbon.

537

Doesn't feel like a linear

path, but I love it.

538

I love it so much.

539

It also sounds like a really

fun night, I'm just gonna say.

540

Julie: Yeah.

541

And I, yeah, I just, you know, or,

and probably a pretty hungover next

542

Danielle: Yeah, well, you know.

543

Not if it's good, not

if it's high quality.

544

So,

545

Julie: It's funny, like, my bio

should say something to the effect of.

546

You know, she'll take payment in,

like, buttery chardonnay don't

547

worry, she won't be drunk on stage.

548

I can't see how fun it would

be to work with you, like, just

549

noodle these ideas, you know?

550

I mean, there's noodling ideas, and then

there's actually saying, okay, yes, I

551

have the confidence to put this into,

into my, my online presence or, you

552

know, my media kit or something like

553

Danielle: And I, and like, I think

that's so interesting, right?

554

Because most people would probably assume

that you would be gung ho to do anything.

555

And so even your own, like, and

that's like, what is the voice in our

556

heads that we have been drilled into?

557

for 30, 40, 50 years telling us this is

how you behave in a professional space.

558

And it's, it takes a lot of

untraining to say, like, you don't

559

have to believe that anymore.

560

And that is hurting you because

it's putting you in a box.

561

And until you step out of that box and

like own who you are, you're just never

562

going to get where you need to go.

563

My, so my new, new, new favorite quote is

from Carl Jung, and it is the privilege of

564

a lifetime is to become who you truly are.

565

And I just, I love it so much.

566

Um, because I just feel like everybody

should get to be who they truly are.

567

Julie: Yeah.

568

can imagine that it, for some people,

they'll be like, yes, I love this.

569

Let's do this.

570

And for some people,

it'll be like, baby steps.

571

Danielle: And again, that's fine.

572

I mean, you know, I work with

people of all persuasions in terms

573

of like levels, like C suite.

574

Senior leaders, like managing directors,

people in finance, like all over.

575

And yeah, some of them are, it's, you

know, this is what they're willing to give

576

me, but they know that they need the help.

577

Like they are so accomplished that

they can't get out of their own way.

578

Right.

579

And, and then there's the people who are.

580

Surprising that I think, Oh God,

like I had one client and I was like,

581

she's going to be a snooze because her

bio was so boring and she's awesome.

582

I love her.

583

She is amazing.

584

And like you meet her and

she's funny and she's this.

585

And that is the point is like your

bio should not be a disconnect

586

from who you are, right?

587

It should showcase so that when

we get on a zoom or call, You

588

know, the best response is you're

exactly what I expected, right?

589

And it's like removing the intimidation,

removing the snooze factor and

590

bringing you to life on the page

so that then you can be lively in

591

person or in a room, et cetera.

592

I have a personality brand bio checklist,

which is like a few small ways that you

593

can infuse personality into your bio.

594

That is something that I can easily share.

595

And it's like micro to your

point, micro baby steps.

596

Each one builds on the other to just

597

Julie: I downloaded it.

598

Yes.

599

It was a great tool.

600

I downloaded it.

601

So let's put a link to that in, in

the show notes, in the show notes.

602

You also had a, a download

that I downloaded, which I

603

think was like 25 best email.

604

Um,

605

Danielle: lines that

606

Julie: Subject lines, which

I downloaded, which is great.

607

So let's put a link to that in

as well, um, because all these

608

little things are super helpful.

609

So,

610

Danielle: And I think the beauty of

like, all of this with any person that

611

you're ever listening to, it's, you

have to keep hearing it over and over.

612

And at some point, you know, you might be

resistant right now if you're listening

613

and think you don't need it, or maybe

you're going to babysit it, but then a

614

few weeks from now or a few months from

now, you might be ready, you might be

615

job hunting, you might be pivoting, and

you might think, I need to do something

616

because I'm not going to get noticed.

617

So, um, I just think we have to hear

these things like a thousand times.

618

I have people that come hear

me speak and they're like, I'm

619

like, why are you here again?

620

It's the same thing I did two weeks ago.

621

And they're like, I just

need to keep hearing it.

622

Right.

623

Bang it into my brain.

624

Julie: Yeah.

625

And it's funny.

626

I've had people, obviously when people see

me speak and then they hire me for their

627

company, I always feel bad because they've

seen it and then they'll inevitably

628

say to me, it was better than the

629

Danielle: Yeah.

630

Julie: I'm like, okay,

631

Danielle: Yeah.

632

Cause they're retaining more, right.

633

And they can like, probably

they know what to expect.

634

So they're paying more attention.

635

Yes.

636

I love it.

637

Julie: well, we're gonna wrap this up,

but I just want to say like, I'm trying to

638

remember you and I connected, on LinkedIn

first, and I think you had emailed, you

639

had emailed me, and maybe you had gotten

my out of office that said that I was in

640

Danielle: Yes.

641

Julie: with turtles, and then you asked,

so like, this is the thing, dear listener,

642

um, like, yeah, You picked up on that.

643

You email, when we were on

LinkedIn, you were like, how

644

was swimming with the turtles?

645

And I was like, Oh, it was wonderful.

646

Did you know that turtles

breathe out of their butts?

647

Danielle: It's all coming

back to the farting, people.

648

It's full

649

Julie: All coming back to farting.

650

Um, and it was something you were

like, I did not know that turtles

651

breathe out of their butts.

652

And then we didn't even talk

about business for forever.

653

We just talked about turtles

breathing out of their butts

654

Danielle: And you sent

655

Julie: a long time before we got to the

point where we're both on this podcast.

656

Danielle: Exactly.

657

Oh, I love it.

658

So, and who knew?

659

I mean, I don't know how you

breathe out of, I don't, I

660

still don't understand that.

661

It's just bizarre to me.

662

So, but I guess if you're eating,

they breathe, I don't know.

663

That makes it very efficient to eat and

then breathe out of your butt at the

664

Julie: and then breathe out of your

I mean, you don't have to come up

665

Danielle: Correct!

666

That's exactly what I was just thinking.

667

You could just, you know.

668

Julie: This interview has

gone off the rails twice now.

669

Danielle: Listen people,

it's like two days before the

670

holiday break, so we're a little

671

Julie: we are recording

this on December 21st.

672

Both of our minds are already

on vacation for the holiday.

673

Danielle: My mom would be

like, you're getting punchy.

674

No,

675

Julie: Yeah, yeah, wrap it up, Julie.

676

And on that note

677

Danielle: we've had enough, ladies.

678

Julie: I know all the listeners are

like, fucking Christ, get it over it.

679

On that note, Danielle, this was awesome.

680

Thanks so

681

Danielle: Thank you.

682

This was so fun.

683

I hope people are

laughing, um, both with us

684

Julie: too.

685

And if they're not, they shouldn't

be listening to this podcast.

686

Danielle: Oh my God.

687

Thank you so, so much.

688

Julie: You're welcome.

689

Friends.

690

I'm sorry if there were too many

tangents in that conversation.

691

I mean, honestly, it's just what happens

when you get similar personality types

692

together four days before Christmas,

not to mention that you could probably

693

hear it in my voice that I was sick.

694

During the taping of this

not COVID sick or flu sick.

695

I just have that.

696

Like dry cough thing that

everybody seems to have.

697

It's so rampant that even in New

York or wrote an article about it.

698

So I was like a little, I don't know.

699

I was a little off of my game.

700

Anyway, in case you missed them, here

are some gems from the conversation

701

that I want you to remember.

702

One.

703

Personality and professionalism

are not mutually exclusive.

704

Two.

705

Figure out what you were willing to share.

706

To help you foster connections.

707

So what are you willing to share?

708

Three.

709

Take the time to connect the

dots on why you do what you do

710

and how you approach your job.

711

What is the through line?

712

Why do you do it?

713

For.

714

Use your personality to attract

the right people and repel, repel,

715

not offend the wrong people.

716

And five.

717

That quote that she showed with us.

718

The privilege of a lifetime is

to become who you truly are.

719

So those are my five takeaways

from that conversation.

720

And yes, you can add a sixth one

that turtles breathe up their butts.

721

Now.

722

Uh, onto the drink of the week,

which for this week is a cocktail

723

called personality, Allah, Roy.

724

Which is adapted from a

recipe called the Hercules.

725

Which was in Harry critics,

726

Here's what you're going to need.

727

One and a half ounces of dry gin.

728

Three-fourths ounce of apple, Brandy

three fourths, ounce of Dubin.

729

A, which, if you haven't heard of that

before, it's a red wine, upper teeth.

730

One dash of Angostura bitters and

a third ounce of chilled water.

731

What you're going to do is you're

going to struggle all ingredients in

732

a cocktail, stir with ice, and then

strain into an ice filled rocks glass.

733

That's it.

734

All right, friends.

735

That's all for this week.

736

If you like what you heard

today, please leave a review

737

and subscribe to the podcast.

738

Also, please remember to share the podcast

to help it reach a larger audience.

739

If you want more, Julie Brown,

you can find my book is shit works

740

on Amazon or Barnes and noble.

741

You can find me on

LinkedIn, actually brown BD.

742

Just let me know where you

found me when you reach out.

743

I am Julie Brown underscore BD on

the Instagram, or as always just

744

pop on over to my website, Julie

Brown, bd.com until next week.

745

Cheers guys.