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How to Create A Personality Brand with Danielle Hughes
Episode 183 • 7th February 2024 • This Shit Works • Julie Brown
00:00:00 00:35:43

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Is your bio stiff and formal, is your LinkedIn profile as plain as wonder bread? Would you like to infuse some personality into your online business presence but you’re nervous that if you do you might look unprofessional?

Listen in as I talk with Chief Personality Office Danielle Hughes about how being more authentic in business and your business writings will drive comfort, confidence and connection. 



Drink of the week….Personality a la Roy



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Transcripts

Julie:

Has anybody ever said to you, tell me about yourself and then suddenly

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you have no fucking clue who you are

or anything you've ever accomplished.

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You stammer and you're like, ah, well,

believe me, I know this feeling too.

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It's not just conversations either.

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Whenever a client asks for my bio, I look

at the paragraph I've written about myself

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and think, well, shit, this is boring.

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Who wants to listen to this bitch talk?

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Welcome to episode 183 of

this shit works, a podcast.

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Dedicated to all things

networking, relationship building,

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and business development.

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I'm your host, Julie Brown, speaker,

author, and networking coach.

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And today I am joined by chief personality

officer and owner of more than words

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marketing, Danielle Hughes, to discuss

what a personality brand is and how

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we can all create ones for ourselves.

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So, think about it.

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Is your bio stiff and formal?

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Is your LinkedIn profile

as plain as Wonder Bread?

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Perhaps you'd love to infuse some

life or some actual personality into

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your online professional presence, but

you just don't know where to start.

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Well, that is exactly what my guest

today is here to help us with.

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As the creator of the Personality

Brand, she teaches people how

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to bring more of themselves into

their messaging, helping them feel

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more comfortable and differentiate

themselves from their competitors.

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So, let's jump into this conversation

on how you can start building

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your personality brand today.

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Danielle, welcome to the podcast.

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Danielle: Thank you so much.

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I have never had such an expletive

laden intro and I'm fucking here for it.

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This is like

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Julie: I aim to

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Danielle: We are so aligned.

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I love it.

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Julie: So a point of clarification in

case somebody didn't catch that in the

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intro, we're talking about a personality

brand, not a personal brand, which begs

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the question, what's the difference?

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Danielle: So here is the difference.

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So to me, personal means private.

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So telling people that we need a personal

brand doesn't make any sense because

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if something is private, why are you

having to share it with the world?

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But our personality is who

we are and that's what forges

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connection with other people.

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And in professional spaces,

most people are just not

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comfortable sharing everything.

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about themselves.

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But in order to foster connection

and build relationships,

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you have to share something.

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So personality brand is the things that

you are willing to share with other

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people that are going to foster those

connections in terms of showcasing

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just a little bit of who you are.

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Nothing that would make you uncomfortable.

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I like to say these are the things

that if you were stuck in an elevator

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with someone and you had to start

a conversation, you would easily be

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able to talk about it because it's

already something that you love.

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Julie: So I think the, the magic word

you used there was willing to share.

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I think that, do you ever have to convince

people to be more willing to share?

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Because when I first started my

business, I was like, what is the

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business supposed to look like?

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What is this supposed to sound like?

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And I definitely did not

infuse my personality into.

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My speaking, my videos,

you know, my bio, anything.

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It took a while.

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So I'm assuming this is like a creative

process that can take some time.

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Danielle: Yes.

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And I was on the exact

same way as you are.

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Which is what I tell people.

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Cause everyone's like, Oh,

but you're so extroverted.

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It's so easy for you.

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And I'm like, no, no, I'm like, this has

been a gradual process for me as well.

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When I first started my business, I

was a generic freelance copywriter.

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And then I was realizing that I was

forgettable and you can't distinguish

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yourself if you're not bringing some

of who you are into your message.

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So it is a baby step.

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I mean, look, some people are

going to be like, Love it.

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All in.

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Here's all the things you need.

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Other people are, well, that's just

not professional or that's not how

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I do it or I'm not comfortable.

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And I, two things, one personality

and professionalism are not mutually

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exclusive, meaning Professional

doesn't mean formal or conservative.

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It means doing the work you said

you were going to do, showing

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up on time, being respectful.

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The personality piece is just

asking people how they're doing,

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relationship building, et cetera.

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Um, and then the second thing for people

that really push back on me, like when

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I'm talking about like a LinkedIn bio,

for instance, the end of your headline on

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LinkedIn, I'm like, just give me a hobby.

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Put a little word there.

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Tell me what you like to do.

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That's it.

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Let's start there.

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Guarantee, and I'm sure you know this

too, that's the thing that people

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want to talk about when they meet you.

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They don't care about anything else.

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Oh, you're a speaker.

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Are you this or that?

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Oh, you like wine?

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Oh, let's talk about that.

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Like, cause that's the

human element, right?

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We don't care about

what people do for work.

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We care about who you are as a person,

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Julie: Yeah.

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I mean, I think I've said it a million

times on this podcast that it has

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been scientifically proven that the

most hated question is, what do you

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Danielle: 100%.

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Julie: And yeah, if it's the most hated

question, it begs the, it begs the, uh,

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you know, idea of, well, if it's the most

hated question, it's probably, the most

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hated thing people like to read about you.

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So like, let's make it a little

bit more interesting, you

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know, with just a few things.

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Danielle: why are we asking people?

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If no one likes to talk about it,

why are we asking that question?

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Why don't we ask something else?

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Right?

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Like it's just, but

that's just the way it is.

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So it's like reframing that narrative.

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So somebody is like, what do you do?

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Instead of giving them

your job title, right?

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Or your job description, like tell

them something interesting that you've

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always loved since childhood or give

them an insight into your brain.

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Um, and reframe it.

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Julie: Yeah.

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I mean, I, I always say like the,

the headlines in LinkedIn are

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like, don't be like everybody else.

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Like, even if your job, a million

people have your job or more than

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a million people have your job,

what, what do you love about it?

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Or like, how could you

word it differently?

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Um, or things like that.

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Um, when you are creating a personality

brand for someone, do you look at it

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as like, Everything is there like in

order to create a personality brand we

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have to do This piece and this piece

and this piece or are you more focused

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on just like one thing for somebody?

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Danielle: I mean, you know, I don't have

like a formula per se, and there's not

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like a prescription because then everybody

will again sound the same, but it is

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more of a fact finding mission for me.

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It's like, okay, you know, why did

you get into what you're doing?

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Like, tell me about like growing up,

like, what was your childhood like?

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Were you always, You know, playing

with something or were you always the

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ringleader of your friends or were you

the follower or were you this and can we

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figure out that through line to what you

do now professionally and 99 percent of

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the time the answer is 100 percent yes.

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And nobody realizes it that,

you know, like I have, I can

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give you a gazillion examples.

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So I have a client who's like,

Oh, I was a latchkey kid.

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Right.

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So, which, and, you know, if

you don't know what a latchkey

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Julie: mean, most Gen Xers were.

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Danielle: Correct.

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Right.

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So like independent had to

figure stuff out on her own.

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Now she does like systems

change and process improvement.

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And she is going into her

company and trying to figure

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out the best way to do things.

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And that is all because she

always had to figure stuff out

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growing up cause she was alone.

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So it's like,

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Julie: we had

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Danielle: Correct.

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Correct.

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Julie: we carried, I mean, if anybody

doesn't know what the term latch

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key means, it's literally like we

carried keys to the house because

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we would get home and no one was

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Danielle: Right.

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No babysitter.

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No nanny.

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There was no aftercare program.

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No, no.

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The aftercare was going outside

and coming home at dinner.

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That was the aftercare program.

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Julie: yes, that's exactly what it was.

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Yeah, exactly.

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It must be, it must be, it

almost sounds like therapy,

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like, why am I the way I am, you

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Danielle: And that's exactly,

it's funny because a lot of people

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say that it is like therapy.

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It's just more connecting the dots

because again, it's more interesting

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to understand how somebody Thanks.

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Or how they approach their job

than what they actually do.

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And that's the, and to your point, like

that's the only distinction, right?

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To your million copywriters.

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How would I possibly distinguish myself?

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I'm not going to compete on price

because that then, you know,

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that doesn't make any sense.

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And it's like, you can only niche so far.

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So what is your way to stand out?

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It's just by being you and the people that

like you are going to want to work with

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you and the people that don't just won't

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Julie: Yeah.

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Competing on price is never

a way to run your business.

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I mean, it's just, you have to establish

your value and then you hope that your

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brand, whether it be your personal brand,

your company brand, your personality

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brand is what people will pay money for.

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Danielle: Exactly.

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Or or that they see

something in you, right?

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Because again, we're trying, you know, we

all go into business for ourselves because

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we want to work with people we like.

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And if you're not putting yourself

out there, then how are you possibly

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vetting clients based on you?

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You don't know if they're

going to like you or not.

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Julie: Yeah.

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I mean, I, I think also too, when

you create a personality brand

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or your personality is so very

evident in your company, which

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is easy to do for entrepreneurs,

because we own the business.

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So like we can do that.

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It becomes your personality brand or your.

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Brand for your company almost vets the

clients for you because they are not.

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I mean, so, uh, an organization

is not going to hire me if they

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cannot handle swears on stage,

if they can't handle like.

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Maybe some potty humor,

you know, like that.

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So my brand is like, I'm sure

people come to my website and

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are like, that is not for us.

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That is not our speaker.

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And you know what that does?

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That saves me

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Danielle: 100 percent

that's the point, right?

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We want to attract the right

people and repel the wrong people.

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And I always say the distinguish, this

distinguishing factor there is not offend.

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We're not offending people.

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We're repelling them.

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They're saying, this is

not someone I respond to.

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Great.

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Go away.

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And then, and then you're just dealing

with people who love what you do

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or just want to get to know you.

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So And like, um, we want more hell

yeses, not like, I don't know, or

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maybe, or this might be a fit, or I

don't want this wishy washy bullshit.

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Like, come to my website,

love it, or leave.

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Julie: Yeah.

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And it's so funny.

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Like I just closed a very big deal today.

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Um, multi event deal for one client.

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Like they are hiring me multiple

times around the country.

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And.

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They saw me speak.

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One person in the company saw me speak

over the summer, and it had to get

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approved, like major corporations, that

it has to get approved through multiple

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levels of bureaucracy, and It was so

funny because it was coming up to the,

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you know, the CEO, like, why are we

spending this much money on this woman?

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And I'm sure he didn't say it like that,

but like in my mind, that's what he said.

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Why are we spending this

much money on this woman?

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Why are we hiring her for multiple events?

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Like to give the same

speech at multiple events.

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And the person who saw me speak was like.

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You didn't see her speak.

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I did.

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Like we have to hire her.

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So even though all of my brain,

like he could have looked at all of

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my reels and my speaker video, you

know, reel and everything like that.

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And that screams my personality.

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Like having somebody see me and be

like, yes, this is who she actually is.

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That closed that deal for me for sure.

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Danielle: Yeah.

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I love that.

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Julie: Yeah.

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I've heard you say that being more

authentic, which, isn't that the

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word of the year for 2023 now?

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And aren't we all sick of it?

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Like we have to come

up with a better word.

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Danielle: It's so funny.

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Julie: everybody, yeah, is like got

fatigue on authenticity, but, but

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there's no other word for lack of

a better word than being authentic.

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Like you say it will drive comfort

and confidence and connection.

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Let's talk a little bit about

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Danielle: Sure.

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So how uncomfortable is it to

not be able to be yourself?

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Julie: Yeah.

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Danielle: can't do a good job.

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You can't show up and do your best work

if you are constantly thinking about

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how people are perceiving you or if

you constantly feel the need to put

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on some facade or armor in order to

please people or engage with people.

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You're not going to perform if

you're not showcasing who you are.

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And again, it doesn't

need to be all of you.

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I am not a fan of the bring your

whole self to work thing, because

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I don't think anybody can do that.

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We're always keeping something, right?

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Nobody needs everything.

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Some of it's fine.

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You don't need me, like, farting at work.

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I'm going to keep that at home, right?

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Like, and so, I mean, that's what

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Julie: Another perk of being

the only person in your office,

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Danielle: I mean, I'm just

going to let it go here.

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And then when I come to the meeting, I'm

not going to bring it into the office.

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Right?

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So,

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Julie: you need some charcoal underpants.

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Danielle: I mean, but that's

like where nobody is being.

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And if you are like, put

some, there's some boundaries.

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Julie: Yeah.

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Danielle: that is my point.

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Like, I don't want people to

feel like they have to hide.

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But we also don't need to

bring every single aspect of

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everything to the workplace.

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It's just enough for you to say,

I can be myself, I can do my best

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work, I can feel comfortable and I'm

not constantly thinking about what

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people are thinking about me or what

I have to say or how I need to behave.

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So that's the comfort.

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Julie: Interesting.

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Now, this, this podcast,

all about connections.

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So let's talk about the connection.

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And I think I know what you're going to

say, but I want you to say it anyways.

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Danielle: I mean, obviously,

it's hard to connect to people

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if you are not showcasing an

aspect of who you are, right?

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You can't connect with someone if you

just know what they do professionally,

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like I need to know you as a person

because I'm a I'm not going to trust

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you if I don't know anything about you.

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And then there's nothing

for me to relate to.

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So when you have a personality

brand, and you say, Like for you,

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like part of your brand is swearing.

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Like people who love swearing

like me are like, she's my girl.

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Like, yeah, I'm already in like done.

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Don't even need to convince me.

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I know we're, I know we

are going to hit it off.

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And I think that that's the key.

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And so like I talk about

weightlifting, I talk about wine.

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And people are always coming

to me, even if they don't drink

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wine and they don't lift weights.

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It's like, Oh my God, I

see your lift weights.

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Like I'm a marathon runner

or, you know, I do Pilates.

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It starts the conversation.

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So if you're not putting a little

bit of yourself out there, you

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can't get to know someone on a level

beyond just paperwork and emails.

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Julie: Yeah.

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And now, like, so I didn't know you

lifted weights, and I firmly believe

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that the older women get, the more they

have to lift weights, like, and also for

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me, it's also because I'm on a stage all

the time, and I'm moving my arms around,

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and I do not want bingo wings, you know?

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And it was funny, I gave a speech.

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Yeah, I gave a speech and I tend

to wear sleeveless shirts when I'm,

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because I sweat a lot, so there's

not a lot of different fabrics I

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can wear, so a very small onstage,

um, you know, circuit of outfits.

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And I was giving a speech in California

and a woman came up to me afterwards

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and she was like, all of the women in my

row were like, look at her arms, they,

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like, they are s They're so muscular.

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And she goes, how do you do it?

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I was like, bitches need to

start lifting heavy weights.

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The older you are, the

heavier you have to lift.

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Danielle: So I'm, I've been

CrossFitting for like 11 years.

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So, and you know, my relationship

with CrossFit ebbs and flows,

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but the thing that I love about

it is just lifting heavy shit.

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Like it's the most empowering,

amazing thing you could do.

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That's it.

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Julie: Yeah, and like another thing, I

mean, this is not a health and wellness

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podcast, you know, by any stretch of

the imagination However, I do want to

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say to the people who are listening

that I read an article recently and I

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I mean I read voraciously That said,

you know, we're so as we get older we

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always tend to go towards like endurance

based , like riding bikes or running,

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Danielle: Or walking or whatever.

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Julie: or walking and The article

said like that is actually not helping

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us as we grow older it because our

bodies will always endure like they

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will Endurance is not our problem.

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Our problem is stability

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Danielle: strength.

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That's correct.

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Yes.

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Julie: And so you have to I Take a

hit class every Tuesday Tuesday And

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there's like seven thousand burpees

and there are the burpees where

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you hit the floor a hundred percent

and then you have to get Back up.

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They're not like the

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Danielle: It's not an up down,

as we call it, it's a doping,

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Julie: down and the instructor said,

he's like, I'm literally doing this

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so that when you're older and you

fall, you will be able to get back up.

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Like,

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Danielle: Yeah, and you squat so you

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Julie: was a weird tangent,

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Danielle: Yes, that's okay.

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We squat so we can get off the toilet.

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All of these things are relatable, right?

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So,

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Julie: there's something here where you

share, you share this tiny little nugget

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about yourself, this weightlifting thing,

and that conversation came out of it.

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Danielle: yes, agreed.

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Julie: Bye.

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Danielle: And, you know, when I do

this in workshops, in groups, when

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people start to say these little

things, because I always tell people,

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like, what is something about your

personality you can put into your message?

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And, like, there's the tentative, and

people are like, oh, I like movies,

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or I do this, and then I'm like, okay,

more specific, give me more specific.

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And you find out.

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Oh, this person's a

dark comedy aficionado.

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This person is, you know,

starting a garden in her house.

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Like this one is like the true

crime podcast or whatever.

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And then all of a sudden everybody's

like, Oh my God, I didn't know that.

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And 20 minutes later, everybody's

talking and getting to know each other.

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And again, like you're just inspiring

connection and conversation because

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nobody cares what you do for work.

386

:

Julie: I like that song.

387

:

I should sing it.

388

:

Nobody gives a shit what you do for

389

:

Danielle: No.

390

:

Julie: in, in that, in that, in

that lovely tone that you did it.

391

:

Um, so this is gonna be brutal.

392

:

Um, we're gonna play a little thing

here where, listen, dear listener,

393

:

I, sent my bio to Danielle for her to

critique, to tear apart, to say what

394

:

is good and what is not good about it.

395

:

And we're going to play this

little exercise right now.

396

:

So I'm going to read my bio.

397

:

And then

398

:

Danielle: I'm going to

audit it, if you will.

399

:

I didn't rewrite it, but I have thoughts.

400

:

So

401

:

Julie: perfect.

402

:

So here is my bio as it

stands, it's two paragraphs.

403

:

Julie Brown.

404

:

Oh, I already hate it.

405

:

Julie Brown is a sought after speaker,

networking expert, business strategist,

406

:

author of This Shit Works and No

Nonsense Guide to Networking Your

407

:

Way to More Friends, More Adventures

and More Success, as well as the

408

:

host of the This Shit Works podcast.

409

:

As a child of the 80s, Julie desperately

wanted to grow up to be part of GLOW,

410

:

the gorgeous ladies of wrestling.

411

:

As you can see, that

dream was never realized.

412

:

But with the energy that she would

have brought to the squared circle, she

413

:

now helps countless people transform

their careers through networking,

414

:

thought leadership, and self advocacy.

415

:

Julie's advice and tips strike

the perfect balance of humor and

416

:

expertise, gained from more than

25 years of networking experience.

417

:

Julie shows you that at every

stage of your career, you are your

418

:

best business development tool.

419

:

That is the bio as it

420

:

Danielle: there we go.

421

:

Okay.

422

:

So I do want to say it's

not, it's not awful at all.

423

:

Like it has, it has personality

and there's definitely things,

424

:

but I feel like there's so many

places where you could bump it up.

425

:

Right.

426

:

I love that.

427

:

You're like, you say your name and

you're like, I already hate it.

428

:

I was like, okay, so Blake Lively.

429

:

Is it sought after?

430

:

No, I'm just kidding.

431

:

Just change your name.

432

:

Um, you know, the first paragraph is like,

author of this, and then the name of your

433

:

book, and then the host of the podcast,

like, you could also, like, at the end of

434

:

that be like, and she's already exhausted.

435

:

Like, something about the fact

that that's a super long paragraph.

436

:

I love the gorgeous ladies of wrestling.

437

:

Uh, instead of the, as you see that that

dream was never realized, I think it would

438

:

be funnier to say something like, but

after Tommy Fitzsimmons pulled my hair

439

:

in third grade, I realized I wasn't cut

out for wrestling or something like that.

440

:

Like you could do something like that.

441

:

Um, or if you knew what the name was

that you were going to call yourself.

442

:

That would be amazing to include there.

443

:

Julie: I never came up with the

444

:

Danielle: Oh, okay.

445

:

Well, I mean, maybe that's

something for your listeners.

446

:

Send in what Julie's name should be

for the gorgeous ladies wrestling.

447

:

Um, I love that.

448

:

Um, the energy that she would

have brought to the spirit circle.

449

:

She helps people transform

their careers., I.

450

:

I'm not a proponent of 25 years, 30

years, X number of years of experience.

451

:

Those are things that

you can show, don't tell.

452

:

Right.

453

:

So instead of saying you have this

vast, um, you know, length of

454

:

experience, could you talk about

maybe like what you did maybe in

455

:

like your first job through today?

456

:

Like, is there a way for you to

connect the dots that like, ever since.

457

:

And I don't know what's 25 years ago.

458

:

That would be like a reference.

459

:

But I always joke that like in

my first job I had a fax machine.

460

:

So like you could tell them

like basically how old I am

461

:

or how long I've been working.

462

:

Um, so it's like, is there something

else that you could do instead of

463

:

25 years that shows potentially

like how long you've been working?

464

:

And then your best business development

tool, I mean, it sounds like a toolkit

465

:

to me, like, I would love a more

, empowering, like badass ending, I mean,

466

:

you only really curse with the name of

the book, and so I would love for you

467

:

to be like, Julie shows you that at

every stage of your career, you can use.

468

:

be your best effing badass or

something like something like

469

:

something a little bit more inspiring.

470

:

You know, for your longer bio,

obviously, who've you worked for?

471

:

Like, you know, she's spoken on

this countless number of stages

472

:

and wedded and has the outfits that

she sweated through to prove it.

473

:

Like, you know, yeah, things like that.

474

:

You could talk about, striking the

perfect balance, which you know,

475

:

because you do hit workouts and

you have the best arms in the biz.

476

:

So like there's little like things

that I think you can infuse, but it's

477

:

like overall, I don't think it's awful.

478

:

I just think it's still

missing a lot more of you.

479

:

I'm like the sassy.

480

:

Julie: Yeah.

481

:

I mean, I, it wor it, you know, it, it

works, but every time somebody asks me

482

:

for my bio or my media kit, I'm like, oh,

I don't know if it's that good, you know?

483

:

So.

484

:

Danielle: it's, it's good, but

it can always be better, right?

485

:

All of our bios can always be better.

486

:

Like I'm always tweaking my own

and I have hugely long ones.

487

:

I have shorter ones.

488

:

I, you know, I think it

depends on who's asking.

489

:

, but even for corporate people are

like, that's your corporate bio.

490

:

I'm like, yes, it is.

491

:

Because again, like, why am I hiding?

492

:

Like I talk about, you know, being,

um, I don't, I talk about being

493

:

like a copywriter extraordinaire, a

magician, a badass and something else.

494

:

And then I say, you know, four

of these things are accurate.

495

:

Oh, who am I kidding?

496

:

They're all accurate.

497

:

Like that kind of, you know, so like

you could do that, do things like that.

498

:

And then I say I'm available for

office party tricks and I accept

499

:

payment in bottles of Bordeaux.

500

:

So I feel like more whimsical

asides for you could be like a

501

:

Julie: Yeah, I said, I saw that, it will

accept payment in bottles of Bordeaux

502

:

on your, on your media kit, and I was

like, damn, I should have used that line.

503

:

But for me it would be, I mean,

I love all wine, but it would

504

:

be buttery, buttery Chardonnay.

505

:

And then something parenthetically

that says, yes, she loves cougar juice.

506

:

Danielle: my God.

507

:

That is amazing.

508

:

Um, I, when my longer one says

Bordeaux Barolo Barbera or any wine

509

:

with any letter, but yes, like, right.

510

:

Same idea.

511

:

Right.

512

:

So, Oh, so funny.

513

:

Julie: I mentioned cougar juice during

one speech, like once I said something

514

:

about, I really love cougar juice, like

buttery chardonnay, and the entire,

515

:

it was like a women's conference, the

entire conference started howling.

516

:

I was like, I did not

realize that was that funny.

517

:

Danielle: like the real housewives.

518

:

Like that's it.

519

:

I don't watch the real housewives, but

that feels like what they would all drink

520

:

when they're not drinking a skinny girl.

521

:

Julie: I know.

522

:

I can't, I can't do skinny girl stuff.

523

:

I can't, I have nothing against it.

524

:

I can't do it.

525

:

I can't do the taste.

526

:

I can't do like any of the

seltzers, like the hard seltzers.

527

:

I just feel like they always taste

like the aluminum can they came in, so

528

:

Danielle: I have everything

against the skinny girl, all the

529

:

sparkling seltzers, all that shit.

530

:

Like, no, no, no, no.

531

:

Drink

532

:

Julie: mean, I'm like, yeah, give

me a buttery Chardonnay, a big, big

533

:

beefy red, or a glass of bourbon.

534

:

So,

535

:

Danielle: So, so interesting.

536

:

The buttery chard to the

big red to the bourbon.

537

:

Doesn't feel like a linear

path, but I love it.

538

:

I love it so much.

539

:

It also sounds like a really

fun night, I'm just gonna say.

540

:

Julie: Yeah.

541

:

And I, yeah, I just, you know, or,

and probably a pretty hungover next

542

:

Danielle: Yeah, well, you know.

543

:

Not if it's good, not

if it's high quality.

544

:

So,

545

:

Julie: It's funny, like, my bio

should say something to the effect of.

546

:

You know, she'll take payment in,

like, buttery chardonnay don't

547

:

worry, she won't be drunk on stage.

548

:

I can't see how fun it would

be to work with you, like, just

549

:

noodle these ideas, you know?

550

:

I mean, there's noodling ideas, and then

there's actually saying, okay, yes, I

551

:

have the confidence to put this into,

into my, my online presence or, you

552

:

know, my media kit or something like

553

:

Danielle: And I, and like, I think

that's so interesting, right?

554

:

Because most people would probably assume

that you would be gung ho to do anything.

555

:

And so even your own, like, and

that's like, what is the voice in our

556

:

heads that we have been drilled into?

557

:

for 30, 40, 50 years telling us this is

how you behave in a professional space.

558

:

And it's, it takes a lot of

untraining to say, like, you don't

559

:

have to believe that anymore.

560

:

And that is hurting you because

it's putting you in a box.

561

:

And until you step out of that box and

like own who you are, you're just never

562

:

going to get where you need to go.

563

:

My, so my new, new, new favorite quote is

from Carl Jung, and it is the privilege of

564

:

a lifetime is to become who you truly are.

565

:

And I just, I love it so much.

566

:

Um, because I just feel like everybody

should get to be who they truly are.

567

:

Julie: Yeah.

568

:

can imagine that it, for some people,

they'll be like, yes, I love this.

569

:

Let's do this.

570

:

And for some people,

it'll be like, baby steps.

571

:

Danielle: And again, that's fine.

572

:

I mean, you know, I work with

people of all persuasions in terms

573

:

of like levels, like C suite.

574

:

Senior leaders, like managing directors,

people in finance, like all over.

575

:

And yeah, some of them are, it's, you

know, this is what they're willing to give

576

:

me, but they know that they need the help.

577

:

Like they are so accomplished that

they can't get out of their own way.

578

:

Right.

579

:

And, and then there's the people who are.

580

:

Surprising that I think, Oh God,

like I had one client and I was like,

581

:

she's going to be a snooze because her

bio was so boring and she's awesome.

582

:

I love her.

583

:

She is amazing.

584

:

And like you meet her and

she's funny and she's this.

585

:

And that is the point is like your

bio should not be a disconnect

586

:

from who you are, right?

587

:

It should showcase so that when

we get on a zoom or call, You

588

:

know, the best response is you're

exactly what I expected, right?

589

:

And it's like removing the intimidation,

removing the snooze factor and

590

:

bringing you to life on the page

so that then you can be lively in

591

:

person or in a room, et cetera.

592

:

I have a personality brand bio checklist,

which is like a few small ways that you

593

:

can infuse personality into your bio.

594

:

That is something that I can easily share.

595

:

And it's like micro to your

point, micro baby steps.

596

:

Each one builds on the other to just

597

:

Julie: I downloaded it.

598

:

Yes.

599

:

It was a great tool.

600

:

I downloaded it.

601

:

So let's put a link to that in, in

the show notes, in the show notes.

602

:

You also had a, a download

that I downloaded, which I

603

:

think was like 25 best email.

604

:

Um,

605

:

Danielle: lines that

606

:

Julie: Subject lines, which

I downloaded, which is great.

607

:

So let's put a link to that in

as well, um, because all these

608

:

little things are super helpful.

609

:

So,

610

:

Danielle: And I think the beauty of

like, all of this with any person that

611

:

you're ever listening to, it's, you

have to keep hearing it over and over.

612

:

And at some point, you know, you might be

resistant right now if you're listening

613

:

and think you don't need it, or maybe

you're going to babysit it, but then a

614

:

few weeks from now or a few months from

now, you might be ready, you might be

615

:

job hunting, you might be pivoting, and

you might think, I need to do something

616

:

because I'm not going to get noticed.

617

:

So, um, I just think we have to hear

these things like a thousand times.

618

:

I have people that come hear

me speak and they're like, I'm

619

:

like, why are you here again?

620

:

It's the same thing I did two weeks ago.

621

:

And they're like, I just

need to keep hearing it.

622

:

Right.

623

:

Bang it into my brain.

624

:

Julie: Yeah.

625

:

And it's funny.

626

:

I've had people, obviously when people see

me speak and then they hire me for their

627

:

company, I always feel bad because they've

seen it and then they'll inevitably

628

:

say to me, it was better than the

629

:

Danielle: Yeah.

630

:

Julie: I'm like, okay,

631

:

Danielle: Yeah.

632

:

Cause they're retaining more, right.

633

:

And they can like, probably

they know what to expect.

634

:

So they're paying more attention.

635

:

Yes.

636

:

I love it.

637

:

Julie: well, we're gonna wrap this up,

but I just want to say like, I'm trying to

638

:

remember you and I connected, on LinkedIn

first, and I think you had emailed, you

639

:

had emailed me, and maybe you had gotten

my out of office that said that I was in

640

:

Danielle: Yes.

641

:

Julie: with turtles, and then you asked,

so like, this is the thing, dear listener,

642

:

um, like, yeah, You picked up on that.

643

:

You email, when we were on

LinkedIn, you were like, how

644

:

was swimming with the turtles?

645

:

And I was like, Oh, it was wonderful.

646

:

Did you know that turtles

breathe out of their butts?

647

:

Danielle: It's all coming

back to the farting, people.

648

:

It's full

649

:

Julie: All coming back to farting.

650

:

Um, and it was something you were

like, I did not know that turtles

651

:

breathe out of their butts.

652

:

And then we didn't even talk

about business for forever.

653

:

We just talked about turtles

breathing out of their butts

654

:

Danielle: And you sent

655

:

Julie: a long time before we got to the

point where we're both on this podcast.

656

:

Danielle: Exactly.

657

:

Oh, I love it.

658

:

So, and who knew?

659

:

I mean, I don't know how you

breathe out of, I don't, I

660

:

still don't understand that.

661

:

It's just bizarre to me.

662

:

So, but I guess if you're eating,

they breathe, I don't know.

663

:

That makes it very efficient to eat and

then breathe out of your butt at the

664

:

Julie: and then breathe out of your

I mean, you don't have to come up

665

:

Danielle: Correct!

666

:

That's exactly what I was just thinking.

667

:

You could just, you know.

668

:

Julie: This interview has

gone off the rails twice now.

669

:

Danielle: Listen people,

it's like two days before the

670

:

holiday break, so we're a little

671

:

Julie: we are recording

this on December 21st.

672

:

Both of our minds are already

on vacation for the holiday.

673

:

Danielle: My mom would be

like, you're getting punchy.

674

:

No,

675

:

Julie: Yeah, yeah, wrap it up, Julie.

676

:

And on that note

677

:

Danielle: we've had enough, ladies.

678

:

Julie: I know all the listeners are

like, fucking Christ, get it over it.

679

:

On that note, Danielle, this was awesome.

680

:

Thanks so

681

:

Danielle: Thank you.

682

:

This was so fun.

683

:

I hope people are

laughing, um, both with us

684

:

Julie: too.

685

:

And if they're not, they shouldn't

be listening to this podcast.

686

:

Danielle: Oh my God.

687

:

Thank you so, so much.

688

:

Julie: You're welcome.

689

:

Friends.

690

:

I'm sorry if there were too many

tangents in that conversation.

691

:

I mean, honestly, it's just what happens

when you get similar personality types

692

:

together four days before Christmas,

not to mention that you could probably

693

:

hear it in my voice that I was sick.

694

:

During the taping of this

not COVID sick or flu sick.

695

:

I just have that.

696

:

Like dry cough thing that

everybody seems to have.

697

:

It's so rampant that even in New

York or wrote an article about it.

698

:

So I was like a little, I don't know.

699

:

I was a little off of my game.

700

:

Anyway, in case you missed them, here

are some gems from the conversation

701

:

that I want you to remember.

702

:

One.

703

:

Personality and professionalism

are not mutually exclusive.

704

:

Two.

705

:

Figure out what you were willing to share.

706

:

To help you foster connections.

707

:

So what are you willing to share?

708

:

Three.

709

:

Take the time to connect the

dots on why you do what you do

710

:

and how you approach your job.

711

:

What is the through line?

712

:

Why do you do it?

713

:

For.

714

:

Use your personality to attract

the right people and repel, repel,

715

:

not offend the wrong people.

716

:

And five.

717

:

That quote that she showed with us.

718

:

The privilege of a lifetime is

to become who you truly are.

719

:

So those are my five takeaways

from that conversation.

720

:

And yes, you can add a sixth one

that turtles breathe up their butts.

721

:

Now.

722

:

Uh, onto the drink of the week,

which for this week is a cocktail

723

:

called personality, Allah, Roy.

724

:

Which is adapted from a

recipe called the Hercules.

725

:

Which was in Harry critics,

:

726

:

Here's what you're going to need.

727

:

One and a half ounces of dry gin.

728

:

Three-fourths ounce of apple, Brandy

three fourths, ounce of Dubin.

729

:

A, which, if you haven't heard of that

before, it's a red wine, upper teeth.

730

:

One dash of Angostura bitters and

a third ounce of chilled water.

731

:

What you're going to do is you're

going to struggle all ingredients in

732

:

a cocktail, stir with ice, and then

strain into an ice filled rocks glass.

733

:

That's it.

734

:

All right, friends.

735

:

That's all for this week.

736

:

If you like what you heard

today, please leave a review

737

:

and subscribe to the podcast.

738

:

Also, please remember to share the podcast

to help it reach a larger audience.

739

:

If you want more, Julie Brown,

you can find my book is shit works

740

:

on Amazon or Barnes and noble.

741

:

You can find me on

LinkedIn, actually brown BD.

742

:

Just let me know where you

found me when you reach out.

743

:

I am Julie Brown underscore BD on

the Instagram, or as always just

744

:

pop on over to my website, Julie

Brown, bd.com until next week.

745

:

Cheers guys.

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