How do you know if a coach is right for you?

Not every coach will be a good fit—even if they're getting great results for other people.

Today's guest, Kevin Weiss from The Contrarian Way, learned this the hard way when he hired a coach with a five-figure price tag, made all his money back in the first month, and then fired him anyway.

Kevin is a coach for Christian coaches who built his business on one simple rule from Matthew 7:12 "Do unto others as you would have them do unto you." When you apply this to business—how you market, sell, and serve—it changes everything.

Kevin shared his story of running a kettlebell studio with his wife. They hired a coach who got them results immediately, but the tactics felt manipulative and they got delegated to someone else. Three things were misaligned: the person, the process, and the product.

The Three Alignments

Person: Do your values align? Look at their content—are they real people or just a polished highlight reel?

Process: Does the way they coach feel right? When misaligned, your values start changing, you burn out, or you walk away.

Product: Will you work with the coach you're hiring or get delegated to a different coach? Is the meeting structure sustainable?

You can survive one misalignment. But when all three are off, someone's going to hate showing up to the coaching sessions.

Watch for high-pressure sales tactics demanding immediate decisions. A great coach gives you space to pray and discern fit. Tunnel vision for results makes you ignore warning signs. The end does not justify the means—getting results while compromising your values isn't worth it.

How can we honor God in our business?

By aligning ourselves with God first. Seek first His kingdom. When you align with what matters most, everything else—including how you choose a coach—falls into place.

One challenge from today:

Do a self-check on the person, process, and product before hiring a coach. Are they aligned with who you are and who you want to be?

More About Kevin Weis

Website: The Contrarian Way

Facebook: https://www.facebook.com/thekevinweis

YouTube: https://www.youtube.com/@thekevinweis

More About David Schmidt

Free Resource: What God Says About Business: 5 Uncommon Truths for the Modern Business

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Newsletter also comes with Bible verses for business success for you to read, apply, and be inspired by.

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What God Says About Business

On the Sermon on the Mount, Jesus summarized the law and the prophets in Matthew 7-12 and said, therefore whatsoever you would that men should do to you, do you even so to them. This fulfills the law and the prophets. And until I met Kevin here, I never really applied that to my business, but it's interesting as you seek to lead a business in a way that honors God, consider that verse, Matthew 7-12, and how that could be the foundation for the work that you do.

Me personally, I was challenged with the simplicity and the breadth of application from that one verse. ⁓ Like how would I want to be marketed to or sold to and all that, all ⁓ the applications, so to speak. But yeah, so today I brought on Kevin Weiss from the Contrarian Way. He's a coach for Christian Coaches. again, with the one rule from Matthew 7-12. And we're going to talk today about three alignments

that you need to have to find a right coach for you. I am a testimony witness that not every coach is good for you. today we're gonna talk to Kevin about seeing what needs to be good for you and alignment for you to get a good coach. ⁓ So Kevin, thank you for coming on today. And ⁓ what is one way that you have found to honor God in your business that other people may not know about?

David first off I want to thank you. We've had some like really good conversation before this and I just like connected on so many levels So I just really appreciate you having me here ⁓ You know, it wasn't always this way but Since reading the Bible in it with a bit of a different lens than I normally have You know most people myself included always read it from almost like a personal development standpoint like

want to understand more about God and his heart, but I want to be more like him, right? I want to be more like Jesus. And that's always the way that I looked at it strictly from a life perspective, but it wasn't until this really hard period in my life where I went to it specifically to read it from ⁓ a business perspective. Is there something that I can take away from who Jesus is, how he acted, how he communicated with people, how he helped literally transform people's lives?

that I can somehow apply to my business to help people better and to profit the kingdom and my family, right? Be able to support my family at the same time. And just reading about his life and all the different ways he communicated with people and taking some of those same patterns and trying to like apply them to what I'm doing has been ⁓ not only the most profitable thing that I've done in my business, but also the most peaceful.

Like I don't feel gross about how I'm doing it, because I mean, I'm just a normal guy, right? I'm not a pastor or a theologian or anything. I'm just like reading the Bible and saying, okay, how can I use this in my life and in my business?

Sure, yeah.

Very good. Use it in your business. That's great. And I've been doing the same thing the last year and a half or so, and it's been amazing to see what's there, what's there for us to grab. ⁓ Kevin, I'd like you to give us a brief summary of the one rule that formed the contrarian way. tie yourself, I don't know if you tie yourself the contrarian or the contrarian way, but what's the summary of the one rule and how has that been the foundation of what you do?

Yeah, you know, I kind of think of it as the DNA of everything. Like, you know, Jesus told us to love the Lord your God first and foremost, and then love your neighbor as yourself. And the golden rule, pretty much everybody knows it, even non-Christians. It's do unto others as you would have them do unto you. And it sounds so simple, but I don't know, like, I just, I had this revelation, it's,

It sounds normal to the common person, but like the word do, what does it actually mean? Right? Like you could just read it and skim over that verse and not give it a second thought. But when you actually think about like, do involves action and that means any action. So in the context of business, it's like you could replace the word do with market, right? So like market to others as you would have them market to you or sell.

Sell to others as you would have them sell to you. Offer to them as you would have them offer to you. it, one, I think it's really helpful in providing some introspection. Like you think back to some of the best and maybe some of the worst experiences that you've had, whether you're hiring a coach or a mentor or consultant, and you're like, what do I really, what did I love about that? Like, what did I like that this person did or who they were or how they presented things? And then, you know, these other scenarios where it's like,

What did I really, well like what felt gross about that? And then you do, yeah, yes, yes, exactly. Do more of the good, less of the bad. And so that's really been the DNA. It's like the one rule that I try imperfectly to run my business by is thinking of how would I want this done for me? And then I do it that way. And it's been really amazing to see how

Sure, buying a car. Yeah, yeah. ⁓

simple that one thing can be, but also how powerful it can be. And in terms of your message relating with people or finding the right people to come into your world and serve as clients and even creating your offer, like what are you actually gonna do for people when you come at it from that lens, ⁓ it changes everything.

Yeah, and that's what we're always seeking after is what is that perfect mix? But if you're like, well, I wouldn't like that done to me, so don't send it out. Yeah, I remember as the last car I bought, the guy, everything was done. It wasn't the greatest before, but then he wanted us to sell us this warranty. And we kept telling him no. And he must have asked like five or six different times and are you sure, are you sure, are you sure? It's just like. ⁓

would love to have just walked out, but we didn't, but it's it's painful to have that continued badgering there. ⁓ But anyway, yeah, it does change things. ⁓ So we're going to talk about coaches and this should be obvious, but I want you, if you could give us a short answer of what is the value you get from having a coach in business? Not everybody has coaches and some people may say, why would I have a coach?

Yeah.

Could you give us a brief reason why you would have a coach?

Yeah, you know, there's this story that they tell of this person, have this big machine, like they're running a company and they have this big machine and they don't know how to fix it. And so they call this expert person to come in and he spends most of his time looking for something. He's just kind of diagnosing the problem. And then with like one...

one action, he fixes the whole thing and he gives them the bill and they're like, why are you charging so much? All you did was turn the screw or whatever. And he says, because ⁓ I'm the expert, nobody else knew what to do to fix this thing. And one of the things that I think for myself when I didn't have as much confidence as I do now is the understanding that

A lot of the answers that we have to the questions that we have, they're already inside of us. Like we already instinctively know, but we don't always know what question to ask to get the answer, right? Like the better questions you ask, the better answers you get. And a coach is a type of person who's able to bring those questions up, to ask the right question, to help lead you to whatever that answer is. And for me, I...

Sometimes I'll wear different hats, right? Sometimes I'll be the coach and I'll try and guide somebody to the right answer. Sometimes I'll be the consultant and I'll tell them, here's exactly what I would do if I were you. And other times I'll be the mentor and I'm like, here's my experience, here's what I've seen, take that and see what you can do with it kind of thing. And so...

Asking the right questions is probably one of the biggest benefits of having a coach because if you ask the wrong question, you're gonna get the wrong answer, right? You're gonna waste time or energy or whatever, money too. So they're super helpful.

Wrong answer. Yep.

Okay. Yeah. And somebody has also made the analogy of any professional athlete is going to have a coach because you can push yourself so much, but if you're going to achieve a higher level of performance and a limp, whether you're pro or to go to Olympics, you need that coach behind you, not just to give you instruction, but how to do things better and to push you as well as, because you basically paying them to push you in some aspects. So.

Yeah.

I've had an experience where the coach that I had did not help me as much as I needed. I'm a detailed guy, I'm an analytic thinker. I needed details and I asked him, I kept asking to say, hey, can you give me details on what that looks like? And he basically told me one day, it's like, David, quote, ask me for details, because you're going to make me mad. I'm just like, I need details. So not every coach will fit you. Not every coach is going to be good for you.

But there's coaches out there that will be. And I guess what I want to draw out for the people in my audience today is what do you do? How do you find that dream coach? what do you look for in finding that?

Yeah, that it actually makes me think of the story that I was told. There was this coach who went with a friend to an event. It was like one of these big events with a huge lineup of amazing speakers. And there was this one speaker who was up on stage and, you know, they were sharing their message, whatever it was. And this woman who was there with her friend after that speaker got off the stage, she was just elated, like just.

Everything, it seemed like everything came unlocked in her mind. She like, that was so amazing. And her friend is right there next to her like, what are you talking about? Like I didn't take anything out of that. And so this lady explains to her friend, she's talking about everything that the speaker told, but she used her own language. She used her own voice. She, you know, like just said it the way that she would say it. And then all of a sudden the light bulb started turning on for her friend.

Really? Hmm.

And her friend goes, you know what? When the speaker up there said it, I didn't catch any of that. But when you said it, it was like everything opened up for me. And the point that that story shares is that you won't resonate with everyone, but there are some people that you are meant to resonate with. And so you could have two different coaches share the same message, but one of them is going to get through to somebody and the other one's not. And so when you ask,

How do you know who's the right coach for you? I've had some poor experiences with hiring coaches as well. I've had some great ones too. But most of the great ones came after I learned what to look for. so it really just comes down to three things that have to align. And is it okay if I just share a story about how I found these things? So years back, my wife and I had a fitness studio.

Okay.

Yeah, go ahead. Yeah.

She's like a fitness expert. It was a kettlebell studio and we were not doing good starting that business. we were trying to help the wrong people. Our pricing was not sustainable for us, like to be able to meet all of our needs. For the first two years of our business, we didn't take a penny out of it. And to this day, I don't know how God helped us pay for all of our bills. Like I have no idea. ⁓ But at one point,

I was paying attention to this guy online and he was getting some really great results. There are some people who put their numbers up or show testimonials of their clients and he was getting really awesome results for them. I'm just like, I want results like that. I want to make that much money because right now I'm not bringing in any. I told my wife, like, we're going to hire this guy. We paid five figures to hire him and in the very first month, we made all five figures back plus some.

And it was like, this is mind blowing. That's what most people would think. But I fired him.

Hmm. Wow.

And most people who hear that are like, what? Like this is the thing you were looking for and now you have it. And then you just like threw it away. And yes, sometimes you make decisions that seem ⁓ illogical, but there was actually a really good reason for it. And I didn't know that on the front end. I didn't know it until, you know, a month in.

And there were a few really big red flags that I just, frankly, I just ignored because I was like, I had the blinders on and I'm like, I want that result. I want to make that money kind of thing. And the first one was that I didn't result. didn't resonate with this guy. Like I didn't click with it. It's not like I'm sitting down with you and having a conversation. We could have a conversation that doesn't talk about business at all, but with him, our values weren't aligned and I could tell by the type of marketing he did. It was like,

A lot of the bro marketing, bragging, prideful kind of stuff, and it just wasn't me. But I ignored it because I'm like, I want this result. Yeah. And so the second thing, you we get started working with them and, you know, like any coach, usually they've got some process that they'll help walk you through, some different things they'll help you implement or exercises or maybe they've got resources that you can use. And so we got all this stuff and we start implementing it and it's working, right? We're getting

You want that guy?

clients for our studio, they're paying us a great amount, we were making all our money back, but the way that we were doing that, it felt gross. It was kind of like the manipulation stuff, like they use car salesman type stuff. It just did not feel good. It didn't align with our soul. If you were to compare it to our faith, here's what you say you believe, but here's how you're living life. Those things were not lining up.

And we couldn't do it anymore. And so that whole process that was taught to us, just, it did not align. And the third big red flag, which I also ignored was basically as soon as we said, yes, we signed up, we paid all this money. We immediately got delegated to a different coach. Like I thought I'm going to work with this guy that, you know, I built this relationship with. ⁓ but now I'm like,

you

There's this other person over here that I'm supposed to be working with. I don't know them at all. I don't know any of their values or anything, but I went along with it anyways, because I'm like, want the result. And so the product that we actually bought was not what we thought we were getting. And so looking back on those three things, the person, the process, and the product, none of them were aligned. And that's why we fired him, because what I found, not only for myself when I have

situations like this, but also for the coaches that I help. You can have a misalignment in any one of those three things and you could still get results. But if the person is misaligned, like if the coach and the client aren't on the same wavelength, somebody's going to hate showing up to those meetings. Like, I don't want to spend time with you. You're not my friend. Like you want.

Sure. Yeah, yeah.

Right, know coaching is about relationships and you want depth of relationship. But if you're not aligned with them values wise and stuff, you can't go deep. It's not possible. And so somebody doesn't want to show up. There's a disconnect there. If the process is misaligned, two, really three things can happen. First,

If you do something that's not aligned with how you know you should and want to do things, if you do it long enough, you're going to change. Like your values will change, right? ⁓ There's this verse, I can't remember it. Maybe you can refresh my memory, but it talks about how desire leads to sin and sin when fully mature leads to death, right? And that's getting at like, if you have these sinful desires,

and you continue to like dip your toe in this water and go in a little further and a little further and a little further, eventually you're gonna be fully covered in that water kind of thing. And so if you keep acting in a way that is out of alignment with who you are and how you're made, you will eventually turn into someone different. Your values will change, your integrity will change. So that's one thing that can happen if the process is out of alignment. The second thing is that

You could just get overwhelmed and like have this internal pressure build up like because there's these two conflicting things. It's like almost like the battle of good versus evil. And at some point, maybe that whole thing blows up and you just quit. You walk away from whatever it is you were trying to do. If it was grow a business or lose weight or fix your marriage or whatever, you you're working on in that coaching relationship. Or the third thing is you can do what I did, which is

put your flag in the stand and say, I'm going to get realigned, even if it means letting go of all these results that I've gained up until this point. And so that's what can happen if the process is off. And then the last one from the product standpoint is you just get burned out, right? If you're meeting with your coach and it's too frequent or it's in a way that doesn't work for you, like you're always having to get on phone calls.

but maybe you've got like a super busy family life and it'd be easier for you to just text or send messages or whatever. Or maybe the length of that relationship is not long enough for the transformation that you wanna have, like any of those different things. If they're off, eventually you're gonna burn out or you're just gonna decide, hey, this isn't working for me. The way that we're working together, it's not a fit and you're gonna leave.

or you're not gonna get the results, right? You're gonna decide to stick with it and you're just, you're gonna end up leaving there kind of with a, you know, maybe a sore attitude and you know, you'll see it. Like some people will blame the coach for the lack of results or they'll, you know, do X, Y, Z thing. ⁓ When in reality, like it's a relationship, it's a two way street, right? And that's why it's so important to make sure that if you're the, if you're the buyer, we'll say, and you're,

buying into a coaching relationship that you make sure the person, the process, and the product are all aligned for you.

Yeah, I think looking at coaching, the easiest one to maybe get at is maybe the person or the product. I mean, because ⁓ after that, you probably ask the question, if I hire you, am I going to get you? Am I going to get somebody else? You probably should be asking that. ⁓ Process, you may not understand the entire process until you get fully into it, because that's sometimes explained or not explained. But I would say people.

Do you know the person and is that person aligned with you? I like what you said as far as faith. Is your faith aligned? And I think personality matters. ⁓ Sometimes the opposite personality is really help and sometimes it's not. ⁓ Have you figured out any kind of questions or tricks for a better word to figure out how, if this person is a good fit for me without

buying into it. Because a lot of times it's a three month minimum payment going forward because it takes about that long to get results sometimes.

Yeah, I think what you said is great. Like if you're consuming their content, usually you could tell by that. Like what type of person they are, if their values are coming out, if you can't tell, ⁓ you know, there's, I just had a conversation about this, not that recently where if you're, if you're not the buyer, but you're the builder, let's say, and you're, you're the coach and

Mm-hmm.

you're putting this version of yourself out there that's, you it's pretty, it's super polished and it just seems like everything's going perfect, right? You never talk about real life or some of the struggles you go through. What naturally happens is you attract people who look for that stuff. And all of a sudden you trap yourself in having to perform because you're trying to make these people happy because they're your clients and they're paying for you. And all of a sudden it's like you put the handcuffs on yourself and, ⁓

If you are the buyer and you're coming into a situation where you're looking at hiring a coach, looking at their content is one of the best ways to do that. Because a lot of times you could tell, like, I know for me, I'm not just looking for somebody who's got a perfectly polished Instagram or Facebook profile or whatever. All the videos aren't edited perfectly. Every word that they use isn't fancy and rhymes and like, you know, they got all this stuff going on, right?

They're real people. And that's just me. Some people love that. so knowing yourself is one of the best ways to know that. Like if you're going to connect with this person. Like another thing that I think of is there was this coach that I worked with not that long ago, just amazing experience. But I could tell through his content, he's a dad, right? He talks about that a little bit. He's a husband, right? And he's a business owner. He's building the same type of business that I'm looking to build.

I get you. Yeah. Yep.

Right, he's got the results and you know, sometimes you have to look at a decent amount of their content, not like watch all their videos or anything, but you want to see a little bit about their progression and see how they share that because there's a lot of people who will, they'll put the highlight reel out there and they won't ever talk about like the real stuff that they had to go through in order to get there. And it almost sets this false expectation where you're like, yeah, it looked easy for them to be able to get this.

It's gonna be easy for me if I work with them. So that's probably the best thing that I can recommend doing is look at their content and just like, what do you notice is stirring in your heart one way or another? Like are you drawn more to this person or are you kind of repelled from them? And if they don't have enough content out there, maybe you just gotta look elsewhere. I mean it's super important that you're able to really analyze that piece of it. Because it's like a third of

you know, all the big things that you want to make sure line up.

yeah.

Yep. I don't know how to, a good way to ask this question, but I know somebody, ⁓ somebody basically said, I don't trust anybody with a perfect record, you know, because he goes, nobody's perfect and I don't want a perfect person. Perfect people are great, but it's more important when you make a mistake, how did you go about correcting it? The big thing is, did you actually take ownership of it or did you kind of

shove it under the rug or push it away. That's basically what you're looking for. So maybe a question you could ask is, tell me about a mistake that you made, the biggest mistake you ever made. And then after they tell them that, maybe just say, so how did you handle that or whatever? ⁓ that's, other people have said, I don't trust a leader without a limp. Somebody who hasn't gone through the war, gone through things because you're right, it's real life.

I can give you the nice and pretty, this is what it looks like, but I'm not nice and pretty, you know, but yeah.

It's funny

that you say that because I think I've applied it to coaching, but not nearly as much ⁓ as like physical products. My wife and I were just talking about this last night. She was looking at, you know, getting this piece of piece of clothing and I told her, I'm like, did you have you looked at the reviews yet? And she's like, no, no, I haven't taken a look yet. And so she pulled them up. She started looking and I said, make sure you look at the bad ones because the bad ones

That's what my wife does.

are often like the most honest and you can determine like, okay, if this experience was bad for this person, is that something that I'm willing to risk? that was my result, is everything gonna be okay at the end of the day? know, when I'm talking with people about investing in a program, I always say that it shouldn't stress you out.

so much that it's gonna be overtaking your whole mindset for this whole process. Because if you come into a relationship or a transformation process with that mindset of like you're stressed about money, like this has to be it. I don't have any other option, like this has to solve my problem. It's gonna come out in everything that you do. ⁓ Versus if it stretches you a little bit.

I mean, growth is supposed to stretch us, but it's a whole different thing. And so, yeah, that's a really good point. Look at some of their ⁓ times that didn't go so great.

It's a different thing.

Sure. ⁓

Sometimes it's not what we do, it's what we don't do. A lot of times. Is there any common mistakes that you've seen or maybe you've made yourself that lead us down the wrong way when looking for a coach? That people get all into.

doing what's trendy.

That's a big one.

I mean, obviously the story that I shared in just having tunnel vision for the thing that you want is probably the biggest thing because...

One of the phrases I like to use is that the end does not justify the means.

Yes.

It's the opposite of what most people will say. They'll say the end justifies the means. Like do it at all costs. Do whatever you need to do to get the result. But that is not true. Like just getting the result doesn't mean that the way that you do that is not important. A lot of times that's even more important. This is just me personally. I would rather not get the result but know that I'm taking an approach that I feel good about.

that's aligned, you know, biblically or scripturally, ⁓ then to get the result, doing it in a way that I don't feel good.

Sure. Yep, no, I agree. I've, that's a long story, but I could tell you my story too, but I've been there, you know, doing it the way I was told versus the way I'm doing it now and the way I like to do it. Yeah, it's a big difference between being aligned with what you're doing versus why am I doing it that way? But I, yeah, I like what you said though. And I think looking at your story that you told earlier, you had that tunnel vision. And I think,

Yeah, I'd love to hear it.

what might be an encouragement to spouses is even if you need to hurt your husband's feelings or your wife's feelings, because I've experienced it where I'm so excited about something. I think my wife would feel bad kind of knocking me down because I should be, but she doesn't. And I think we have that, we respect people. We want to encourage them that sometimes we need to say the right, we need to basically bring them down to bring them into reality.

versus we have that ton of vision, we go down and we fall down. So yeah, it's a hard line, but.

Yeah, that's how

it is. But you know, that's that's another thing that I think

It's not respected a lot in the way that the coaching industry goes about sales. Just speaking specifically to the spouse piece of it is there's so much pressure and manipulation and just like psychological tricks that are used to try and get people to buy. And one of the big ones is like, make the decision here and now on this call.

And if they know in advance that your spouse will help make the decision, they'll try and get both of you on that call so that you can both make the decision on that call. Yeah. And it puts this weird, I don't like it, but it puts this weird, ⁓ like stress on the relationship. Cause like what type of husband and wife want to have an intimate conversation about something that's usually really deep. That's why you're having a coaching conversation.

Sure, Right then and there.

in front of somebody else who's there like trying to sell you something. And then also like it doesn't make any room for prayer and discernment. Like if you are a coach and this is another great way to tell if a coach is for you, ⁓ specifically if they do sales calls, like if they sell via a sales call, I don't. But if they do and you're on, if you're on that call and you have the ability to... ⁓

just see how they approach that conversation, how they approach ⁓ if you want time to think about it, how they approach, ⁓ like when you tell, a lot of times sales calls follow the same process. Tell me a little bit about where you're at, tell me a little bit about where you wanna go, and then they kinda introduce the solution as the thing that bridges the gap, right? That's what transformation is, so it makes sense, that's not some weird thing. But the way that some people will use that is they'll,

The solution, yep.

take all the bad stuff about where you're at now, and they'll take all the good stuff about where you wanna go, and they'll turn that on you and use it to pressure you into a decision right now. But what a good coach, actually I should say what a great coach will do on a sales call is they'll disconnect themselves from the outcome. Not that they don't want you as a client, but if you're not the right fit, or it's not the right time, or if they're not a right fit for you, they will tell you.

They'll give you space. I think of them as a shepherd, right? A shepherd guides people. They guide sheep and they lead sheep. Well, a shepherd, as a coach on a sales call, guides people to an answer. And the only way that you can do that is making room for discernment, giving them room to exercise their free will, to empower them to actually, like, yeah, go and talk to your wife, go and talk to your husband about it, pray about it, come back with any questions you have.

And that like, it breaks the walls down. It takes all the pressure off and you don't feel like somebody's trying to force you into a decision or ask you six times if you want to buy the warranty.

Yeah, no, that's a great way actually to vet your coach as well. Are they willing to do that or do they even suggest that saying, you go talk to your wife or whatever. Yeah, I've experienced that in the past.

Yeah,

it can be hard though too because you know

you want to make

the sale, but ⁓ you have to give him room. And I've tried to buy things too. It's like, I am a next day kind of guy. If you ask me something super hard, ⁓ I just, my dad, I love my dad. But it seemed like whenever I asked him for advice, he didn't really say much. And every single time the next day he would give me a call, say, I've been thinking about that. And he'd give me this great advice. It's like,

Okay, and I find I do the same thing and it's not even that you think about it all day long, but it's just that time of let me think about it, give me 24 hours. And it's usually within five hours that you figured it out. But yeah, it's the same. This is a big decision and yeah, that's how you want to run your business. That should be how you look for a coach that's going to help you with your business as well.

Yeah.

Exactly. Sometimes it can be hard to do, right? Because there are coaches who have ⁓ bigger businesses or just different models, different ways they run their business where it's not the coach doing the selling, right? Maybe they've got somebody else who's doing the sales call with you. And so, you know, it can be a little bit challenging then to know, but usually it's the coach who trains the salespeople.

Absolutely.

or

gives them the tools or says, here's what's OK and here's what's not. And so you could still judge ⁓ based on that. But yeah.

Yep, very good. Well, Kevin, what are some final parting thoughts or words you'd like to leave to challenge my audience with from what we've talked about today?

You know, one of the things I've been reflecting on in this season of life is that the most important thing that we can do in our lives and the way that we live them is focusing on alignment. If you think about, ⁓ if you're familiar with the Bible, even if you're not like super familiar, like you've read the whole thing, you know, front to back or whatever.

⁓ If I say the start of some of these verses, you will probably be able to finish them. I'm just gonna put you on the spot. See if you get, you don't have to say them word for word. ⁓ But I want like if they come to mind, just say the end as much as what comes to you, okay? Seek first.

Okay?

The kingdom of God and His righteousness. All these things we add unto you. Yep.

Okay. Exactly.

Do not be conformed.

to this world transformed by the word of God.

Delight yourself in.

the Lord and he will give you the desires of your heart.

Yes, okay, so there's just three of them. What's common about all three of those verses?

You're seeking God, you're seeking something from God and not the world.

Exactly, they are all about aligning yourself with him and his heart and when you think about that from a from your life perspective in that it's all about alignment You're aligning yourself with something right we have we all have beliefs about how the world is about who God is about who we are and We have the ability to decide what we're gonna believe in

how we're going to live. And so for me personally, I'm pushing into that, aligning myself with the things that matter most. And that's part of the reason why I'm building my business in a way that is aligned with the Bible. And so if you're hiring a coach or you're a coach who's building a business, just do a self-check, exactly what we talked about earlier. Ask yourself some questions about the person, the process, and the product.

is the way that you're living and who you're being and what you're doing, is that aligned with who you want to be? And if it is, awesome, keep doing it. And if it's not, that's okay. Like we're not here to shame you or condemn you. Just notice it and make a decision if you're going to continue down that road or if you're going to realign yourself with what's most important.

Absolutely, and I've talked to people about core values and that's the same thing. But some people, we all, like we said, we all are driven by something. We don't always take the time to write it out and it's like, ⁓ that's what I'm driven by. But it's good to do that. Kevin, thank you so much for your time and encouragement today. And if you're looking to go deeper and learn more about what Kevin does with Contrarian Way, I'm gonna put links in the show notes to his site so you can learn more about that.

find out how to work with him. And remember, your business represents the great God you serve. So build a business that is worthy of God's name and in a way that honors him.