In this episode of Collaborators Unite, host Chuck Anderson welcomes Andrew Darlow, a seasoned photographer and expert in digital content management. The conversation dives into Andrew's journey from a high school photography enthusiast to a professional in the printing industry, highlighting his experiences in Japan and Europe that shaped his passion for storytelling through images. Andrew shares valuable insights on the importance of backing up digital content, emphasizing the need for multiple backup solutions to protect against data loss due to unforeseen circumstances like hardware failure or theft.

GUEST BIO

Andrew Darlow is a photographer, author, inventor, and digital preservation expert with decades of experience helping creatives and entrepreneurs protect their most valuable assets. From studying photography abroad in Japan and Germany to working in large-format printing in New York City, Andrew has built a career at the intersection of art, technology, and education. He is the creator of the Backup Blueprint and the founder of Backup.fm, where he teaches simple, reliable systems to safeguard digital files, websites, and online platforms.

CHAPTERS:

00:00 Introduction to the Podcast and Guest

02:16 Andrew's Journey in Photography and Data Management

07:51 The Importance of Data Backup

09:08 Challenges and Lessons Learned in Data Protection

13:32 Practical Backup Solutions for Creators

20:49 Cloud Backup Options and Recommendations

26:26 Backing Up Social Media Accounts

29:49 Final Thoughts and Call to Action

LINKS:

Get your free back-up blueprint here: https://backup.fm/

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Until next time, keep moving forward!

Chuck Anderson,

Affiliate Management Expert + Investor + Mentor

https://AffiliateManagementExpert.com/

Hello everybody and welcome back.

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This is the Collaborators Unite podcast.

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Chuck Anderson here, your host.

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And this is the show where we serve big impact experts.

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And that's you if you are on a mission to make a big positive impact in the lives of

others, whether it be your clients, uh make a big impact in your community or even the

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world.

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And we know that because so many conversations we've had, the people that we work with.

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prioritize impact over profits.

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Now I believe you need to have both.

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So, you know, we always try to have guests on here who can help you on your journey to

make a positive uh impact and either with productivity or sometimes we talk about internal

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stuff, we talk about marketing strategies, anything goes.

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Today I have an inventor.

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a marketer, photographer, and just an all-around great guy uh who is on his mission to

make a big positive impact, but has some really great tips about what you can do with all

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of your data, all of your files, your social media profiles, and just so many different

things in terms of making sure you don't lose ground when you are out there uh making an

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impact.

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You don't want to lose stuff you've already done.

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So we're going to talk about how to

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protect yourself from that.

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So I have Andrew Darlow here with me today.

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I've known him for a couple of years and uh you're gonna learn a lot from him today.

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Andrew, welcome to the show.

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Chuck, it's great to be here.

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I've learned so much from you over the years and it's wonderful to be able to share some

of my experience.

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Yeah, it's a rare opportunity where I get to just sit back and learn from you.

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I'm going to ask the questions.

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I know that you've been in my coaching group and our affiliate marketing group there for a

while.

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But now I'm going to learn from you.

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And I already learned.

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I remember when we were talking last week, you showed me something that I didn't even know

was possible.

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And we will share that with our listeners here in a bit here as well.

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But I think a great place

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to start is tell them tell them your story I mean you've got a really cool background and

a combination of skills things that you have accomplished and things that you do tell your

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story and how it came to be that you even learned all of the things we're going to talk

about today yeah

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back to my love of photography.

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When I stepped into the darkroom in high school, which was the darkroom for the school

yearbook and the school newspaper, and I saw the images just appear out of nowhere and I

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could not believe my eyes.

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So I started taking pictures for the yearbook, for the newspaper, and learned slowly how

to become a photographer.

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And that led to me then having the opportunity to be an exchange student.

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I applied for a scholarship to live and study in Japan right after high school and I

received it.

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off.

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Wonderful family took me in on the western part of Japan near Kyoto and Osaka and I had

the most amazing time.

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I brought my point and shoot camera with film.

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I think I'm old enough most of us around my age or even younger know that we didn't have

digital cameras in the late 80s.

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uh So we shot with film and it was incredible.

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Everywhere I went, I took pictures.

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I took pictures of family meals when we went on trips, even brought it to school.

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I was just looking at some of the pictures.

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And when I got back, I made prints, I made albums, and I realized the power of photography

because I could tell stories with just my still images and my words.

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And that then led to me going back to Japan because I loved it so much during college.

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And then after my college,

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degree which was in business because I didn't think I could have like a photography

career.

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I said well I'd love to go to Europe and I applied for another scholarship.

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I was able to go to Heidelberg, Germany for four months and I brought my camera.

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I upgraded my gear and just started traveling and meeting people and having the most

wonderful time.

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I went I remember one of our breaks we went to Austria.

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and Switzerland and Prague and Hungary and everywhere you go pretty much there there's

another picture so that just kept reinforcing my love of photography and when I got back I

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wanted to get a job so I joined a company that my grandfather started in New York City

about a hundred years ago in the printing industry and so still I didn't think I could

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become a photographer but I went into large format printing and even though I studied

business I didn't want to

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get a job for a bank or insurance company.

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I just loved this whole idea of graphic arts.

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So I started working in large format printing, started like cutting the boards down and

packing jobs and using Photoshop, which was brand new at the time.

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And then a salesperson brought in a job.

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was a digital photography project, which we rented the equipment and it was baby products.

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and was a catalog.

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Simple, but actually so educational and I helped out.

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And within three or four months, we bought all kinds of equipment.

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I helped set up the studio and I started doing work for different companies.

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And this was right in the middle of New York City.

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So there's endless number of different companies that were there and brought in work.

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And that was the Body Shop Cosmetics, which I think still may be around.

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uh

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Rolex watches for New York Times ads and chocolate and diamonds and a whole bunch of those

CDs and DVDs that would be collections from like, used to be called Columbia House then

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became something else and they would sketch them out.

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I would set them all up and it was just one thing after another and it taught me so much

about that.

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So all of that experience led to me starting

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to learn about printing and starting, I started to teach classes for the International

Center Photography in New York City where people would come to the company.

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I would scan their work at that time.

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It was just slides or prints.

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And then they would, had this amazing drum scanner which would create the most incredible

quality scans.

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And then I would show them how to turn their digital work into really nice images.

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And then

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A week would go by where they would all go to their whatever, their life, and then I would

make prints and then the next week I would do a reveal and everyone would get a beautiful

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print.

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Sort of like this one.

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Which was one of my first prints from 30 years ago, believe it or not, that really got me

excited about the whole idea of digital printing.

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And so you can see this is like a matte paper.

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And just by doing this and taking my collection of photographs from around the world, I

was then able to help others turn their work into different types of art.

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And that led to me becoming an editor of a magazine and then being invited by someone who

was an author of a somewhat similar book.

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They wanted another one in the series, so they invited me to write my first book, which is

a 500 page book all about how to make better inkjet prints.

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and this one has a lot of tips and advice and also my photography related to making really

wonderful prints.

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And as time went on, as I created more and more content, I had to learn how to back up

because I didn't want to lose everything.

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And so I'll stop there for now and I'll take a breath and I'll let you wonder what Chuck

is going to ask me next.

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Yeah, I love that because I think it's a great lead in to, you know...

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what you do to protect yourself and to protect your content.

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as a photographer who creates a lot of content and also helps other people create a lot of

content.

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it doesn't matter, content takes a lot of different forms.

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mean, we've got your photography, both digital and I would say non-digital as well.

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You've got your prints, but also, I think in today's

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Today's marketing we we generate a an absolute ton of digital files and You know, where

are those and if something happened to those?

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What impact would that have on your business?

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So my first question for you is as you First of all awesome work and I love the impact

that you are making with that and and also helping others turn their Stuff into art.

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I love it um

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What are some of the challenges that you faced with that kind of led you to some of the

backup solutions that you've learned and that you're helping other people with?

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uh Did you lose something or was it more the proactive or fear of losing something?

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What led you to uh valuing this so much?

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Okay, well definitely as I started creating content, I knew I had to back it up.

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But one of things I did was not really thinking enough about it.

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And this must have been 20 years ago where I was on my kitchen table working and I

happened to have like so many of us have an external drive bigger than this one, but an

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external spinning drive.

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And it was just sitting there on the table, but it happens to had to be plugged into the

wall.

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So.

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Again, not really thinking.

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I plugged it into a wall and the wire was kind of going from the wall about three feet to

my kitchen table because I just happened to be working there that day.

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And I had like a three-year-old son who's now 22, so you can kind of do the math.

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And all of a sudden I hear a pound, like a slam, and that was my hard drive hitting the

ground when my son ran across.

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That taught me some things.

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Luckily, I did have backups.

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It taught me that I had one backup, but now I always have three or four because you never

know when something like that will happen which can easily be avoided.

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Things that can't easily be avoided are lightning strikes, theft, floods, fire that's much

harder to avoid.

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That was kind of...

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the thing that said, you know what, I'm going to think more about this, I'm going to help

others.

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That was like a big turning point.

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Yeah, and ah I've had my moments uh like that as well.

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In fact, it was just in the last year that I spilled a glass of water on my laptop.

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And I now know how to deal with that.

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And by the way, if you ever spill a glass of water on your laptop, turn it upside down and

leave the laptop upside down overnight.

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So I did not do that.

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When I checked, I wiped it all off and the keys still worked.

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The next morning, nine of the keys on the keyboard stopped working and will never work

again.

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So we have had to do that.

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Fortunately, the hard drive was OK, but I have had uh hard drives.

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I have had

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uh data centers where I've um contracted, I remember very early in my career I had 35

websites that went down overnight because the service provider I was using didn't pay his

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internet bill uh and it was all inaccessible.

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Wow.

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and and and the guy would I was gonna go to his house with a hard drive and get it and And

of course, you know, he was ghosting everybody.

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So, you know, we lost That and about ten thousand dollars a month in revenue from from

that that never came back So yeah, I've had my own You know on that my own experiences

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with that and I would say that it's it's it's really hard to come back

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You know, you got to just start over so So, you know, I've had my experiences with that so

we don't so our goal here is we don't want that to happen to you and You mentioned some of

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the things you just never know when stuff's gonna happen Like you mentioned lightning

strike dumping water, you know kids smashing you.

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Yeah, like your hard drive uh theft theft happens uh you know, we uh my my son was at a

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a soccer game and he came home and somebody had stepped on his backpack and his laptop was

smashed.

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You could be in an airport and you just never know.

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And if all your stuff is at home and if all your stuff is on your computer, that's

problematic.

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So what do we do?

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What are some of the top things we should start thinking about right now?

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well while it's top of mind, if you happen to have WordPress sites, there's an amazing

plugin called Updraft Plus.

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I highly recommend it.

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I won't even go further than that.

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Once you know the name, you can go check it out.

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It has saved me many times.

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So that's a really good thing because WordPress is like the Wild West if anyone has a

WordPress.

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Still is after all these years.

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It's constantly updating.

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There's always new plugins.

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If a plugin is incompatible, your whole website goes down.

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You need to roll back.

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And if you don't have updraft, it's really hard to do that.

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It's not impossible, but it's hard, uh depending on what hosting company you're on.

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So yeah, anyone with a WordPress site, absolutely get updraft.

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Yeah.

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Yeah.

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basically to deal with this issue, I came up with a visual, I call it, my backup

blueprint.

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Looks like this.

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And this is available to anyone when you'll tell them at the end how they can just get an

ebook and they can get this.

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it

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So this has a number of different parts to it and I'm just going to cover some of them but

right at the bottom right, not everyone needs it but if you need it, you really need it

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and that's a battery backup because if have anything that plugs into a wall, let's say an

iMac or a Windows computer that plugs into the wall, you really want a battery backup

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because it only takes one blip

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of electricity malfunction and electricity I don't know where it comes from it's like

magic and I don't want to mess with it I want to give it a battery backup because there

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are times where everything goes down but it's almost like nothing happened I hear the rest

of the house going down as far as the lighting and everything and but I just hear one beep

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and I'm still running and it's not so much

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my laptop which is my main computer 16 inch.

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It's the hard drives.

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have spinning hard drives 22 terabyte 20 terabyte and then I have powered yes I have

powered hub I have a second monitor those things all have to be plugged in and they are

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all in the battery backup.

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The only thing I'll say is make sure you don't plug things in there that are not supposed

to be plugged in.

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There are certain I won't go into what they are you can look that up but and get the one

that has enough

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to at least get you through a couple hours.

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It depends on how much power you're drawing.

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But if you just have a monitor or let's say an iMac or a Windows machine, now some of

those Windows machines are like 200 watts.

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So you may only get like 30 minutes.

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But regardless, you should get...

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You should try to aim to get at least an hour to two hours in case you step away and the

power goes down.

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You want it to stay up until the power comes back because most power outages in my

opinion, in my experience, are between 10 seconds and an hour.

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I've found.

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So just do a little homework.

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You'll have to do the math.

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You'll see how much, how many watts it can handle for how long you just do the math and

it's not that hard to figure out.

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So that's my first tip.

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That happened to me, by the way, yesterday.

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Yesterday, I had a webinar scheduled.

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I had a hundred people registered.

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needed to be on zoom at a certain time to deliver that.

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uh About three hours prior to that, I'm in the middle of a meeting.

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Everything goes dark.

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uh Power goes out.

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I live in a forest.

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So tree goes down, takes everything out sometimes all day.

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Fortunately, it was only an hour, but I was already making phone calls to like, you know,

co-working spaces and you know, where, where, where can, where can I go?

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What can I, where can I plug in?

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because it's not just the computer that's down, but the router is down, the broadband is

down, everything is down.

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If those were on batteries, actually I could sit here in the dark and be just and do a

Zoom call just fine.

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Right?

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You can plug them in.

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so...

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a USB battery, lights and you're good.

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You know, it's kind of funny because I was thinking about like, what is the backup to the

internet connection and being like, if your business is online like that, uh because look,

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the internet doesn't go down.

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Just the, just your connection to it goes down.

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m

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yesterday, everything went down in the US.

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But it's very rare.

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It's very rare.

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So yes, you can plug in your router.

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um There's a couple boxes generally, and you're done.

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And they're not big energy hogs.

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And the internet still comes in from wherever, unless that comes down.

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second internet connection, and I know people who have done that.

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uh mm-hmm.

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And in worst case, obviously you could tether, you know, not if you're doing, maybe you

can get away with it for Zoom, but you don't really want to have to.

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You really want to just plug in.

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You just have to have things situated without too many extension cords and all that

because often they're not on the same floor.

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But if you can work it out, you can have separate.

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They're not expensive.

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The boxes are like 50 to 150 US.

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It's not bad.

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Well, and a second internet connection would be $100 a month.

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that, wow, I didn't even, well, since you bring it up and that just happened yesterday,

I'm like, okay, so guess what I'm gonna go do this weekend?

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I'm gonna go get some battery backups.

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I need one for my computer and one for my router.

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yeah.

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Oh, nice, perfect.

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So what else should we be doing?

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Okay, you want something, I'll talk about Mac users, but Windows you can just find an

equivalent.

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On the Mac it's called Time Machine.

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Essentially, it's a spinning drive.

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You want a spinning drive in my opinion.

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You can do it with an SSD solid state, but it doesn't need it.

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And the power users will look at whatever external drive they have.

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Let's just assume for example you can't put all your data.

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on your computer.

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You have to have an external drive to have your pictures, your videos, your projects.

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What's really nice is the time machine can back up not just your computer, it can also

back up the external drive.

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So now you have a solid backup.

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In case your whole machine goes bad, you have that time machine that you can take and you

can even get a new computer and use it.

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to rebuild and get you right back where you were.

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So to me, if you're on a Mac, Time Machine is a must buy.

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If you're on Windows, just find out the equivalent to the Time Machine.

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I know Windows has something built in.

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I might go for a third party.

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That part I won't get into.

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Yeah, you know it's happened and look look that could have been

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me if that water had destroyed my entire laptop and the hard drive that is in it.

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uh Fortunately, that didn't happen, but it very well could have been.

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uh And so, yeah, I love that.

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don't know.

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I'm on a Windows machine.

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I don't know what the equivalent of that is, but guess what?

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We could probably Google it and find out pretty quick.

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uh you know, so that's a pretty awesome feature because rebuilding a computer is not, you

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from scratch and trying to get back to where you were without something like that would be

well I don't even know if it's possible right and so yeah

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it's very difficult to get back to where you were.

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then let's talk about, obviously I talked about the external drive, but you don't just

want one external drive.

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You also want a clone of that drive, ideally.

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So that means using some type of software, you don't necessarily want to do it manually.

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That is always looking at your main external drive and cloning it to another drive.

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And yes, you could also have your internal computer cloning to that same one.

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But let's just keep it simple.

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Let's assume most of your important data is on external drive, then you have a clone

constantly copying to the clone.

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So that's ideal.

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So now already you have two copies of your data, just by what we talked about, two local

copies of your data.

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And now let's talk about the third.

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The third is a cloud backup.

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And my favorite cloud backup.

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is Backblaze, which you can find at Backblaze.com.

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Incredible company, eight or nine US dollars a month.

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And I don't know if I should tell them, if anyone there is listening, but I have 15, over

15 terabytes and I pay eight or nine dollars a month for them.

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so already I'm adding up what I pay for Google Drive and Dropbox and it is way more than

that.

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Way more than that, right?

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And so...

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one difference.

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Google and Dropbox have some advantages because it's online and very fast.

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This is sort of like, it's there for you when you need it, but you have to go into...

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stuff that you don't need real time access to.

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alive, always there.

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And then we should talk about that too, but just know that it's there for you.

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You can go get it, but you're gonna have to request it and then it's gonna have to come

down to you.

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It's really a backup.

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And that has some really great advantages.

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One is, let's say you, I don't even wanna say the word, but there's something called

malware and...

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You can go back to it.

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Let's say it happens today.

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As long as you can get to your account, you can go back like a day before the malware

attack and just download all your data.

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So at least you have all of your data from before the malware attack.

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Just one example of what you can do.

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Yeah, that sounds like a really smart thing to do because there is no there We've we've

been victim of attacks before and once it's there.

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You can't get rid of it.

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It's very very tough, right?

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And so yeah

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and the other nice thing about Backblaze, unlike so many of these other companies, they

will send you physical hard drives and they don't care really how many.

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You pay for them upfront as long as you send them back.

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You get all your money back except for the shipping.

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Wow, that's amazing.

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So they ship you a drive, you back up and then you ship it back?

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that how it works?

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If you go down and you need it, it's happened to many of my clients.

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They will go ahead and ship you the drive.

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You just use your password.

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There's a way to get it.

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Then you copy it to another drive or two.

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Then you send it back.

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It's all encrypted so no one can get into it.

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It's not like you have to delete it or anything.

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It's an amazing system.

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I believe hundreds of thousands of hard drives that are backing up people's content from

all over the world.

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I'm sure anyone listening in who has had any catastrophic thing happen with their data is

going, gosh, I really wish I had that.

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And the people who have never experienced that are going, hmm, right?

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uh Yeah, that sounds cool, but they haven't experienced the pain of loss.

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uh

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let me give you an exercise.

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Just go to, pick any hard drive, it doesn't matter.

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Small hard drive, big hard drive, put in the name of your hard drive, and go to Amazon,

and go to the One Star, and read three reviews, and I think you'll be buying uh extra

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drives, you'll be getting a cloud backup.

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You'll be changing your mindset.

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Yeah, because that's just person after person after person who had a catastrophic drug

failure, right?

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so, done this before.

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I should have.

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I know I should have.

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Yeah, I love that.

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um you know, there's

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Just in what we've covered so far, I think this would save people a lot.

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it's kind of like, I remember a mentor of mine saying, it's kind of like insurance, right?

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You can't buy insurance after you need it, right?

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And it's just so, know, if, so if your drive blows up, the data is gone, and now you know

the value of backing up.

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You want to be as proactive about this as possible.

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I know you have your blueprint.

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Do you want to talk a little bit about the blueprint?

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um and how they can get it.

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Yeah, absolutely.

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The easiest way, just go to backup.fm.

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It's my website that I pretty much dedicate to backing up.

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There is a podcast there about battery backups with some of my favorite brands.

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And there's an article there about Backblaze versus Carbonite.

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And you can also find some other things there.

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you'll find it.

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You'll see me juggling some hard You'll know you're in the right place if you see me

juggling some hard drives outside.

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I had this idea about people juggling hard jobs.

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Just right below that say get my backup blueprint and you'll start getting some updates

from me.

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But you'll have access to my vault which the top one or two thing you'll see there is this

ebook.

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It's about 12 pages called uh Don't Lose What's Important.

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A quick guide to my backup blueprint and then on one of the pages you will see about how

to backup your LinkedIn which was fun to do with you.

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Yeah, in fact, uh let's, I didn't even realize that that was possible.

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Backing up LinkedIn, I mean, it's not something I ever thought about.

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Why should you back up LinkedIn?

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I know it's really easy to do now that you showed me how, but why?

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Why should we do that?

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Because every day there's someone waking up and their LinkedIn account or their Facebook

account or their Instagram account is gone or someone took it over because that can

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happen.

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And it's so heartbreaking because I think it's been 10, 12 years that I've been building

my followers and also people who I've connected with.

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My first level connections are very important to me.

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I think I have eight or nine thousand.

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And so wouldn't it be nice if you could have a picture in Excel document with everyone's

name, those who wanted to give their email, and then the company name.

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Wouldn't it be nice to have that?

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And that's beauty of it.

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And then at least it's not like you can just go, OK, LinkedIn, know you lost my account.

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Here's my data.

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Can you just rebuild it the way it was before?

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No, but it's a whole lot better.

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that you have all the people's names and you can reach out to them and just let them know

that your account was shut down.

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It's going to take time, but imagine that whether it's on LinkedIn or Facebook.

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Imagine being able to do that.

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Hmm.

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It's just not something I even knew it was possible But I our whole business is linked in

especially with our affiliate marketing and our partnership recruitment We use LinkedIn

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every single day for that and I couldn't even imagine rebuilding that Or or certainly not

from scratch.

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I would need to know who they all were and so yeah

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see, even up to like less than a year ago, I've had a Webber as my newsletter provider for

at least 12, 15 years.

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I never thought to export out my list until a year ago because I going down the list.

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was like, how many things am I not backing up?

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And I'm like, that is one of them.

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So there you go.

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so all of these things listed out in the the blueprint when they go

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I actually know I have the main parts of it, but I don't have all the different things

that you can back up.

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But it's just a matter of thinking to yourself, where do I go every day?

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And there's probably a backup for it.

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And I help people all the time.

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Feel free to reach out.

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We can set up a call and I can talk to you about how I might be able to help.

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Or maybe I can refer you to someone else if you want to do something that is different

from what I do.

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There's a lot of people who help put together family.

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photo collections that they have from boxes of pictures and albums.

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Now I can tell you there's an Epson scanner called Fast Photo that I recently worked with

with my client.

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The most unbelievable device and I consider that a backup tip.

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Imagine having a device that can take up to eight or ten inch wide pictures from a whole

stack that you have and it just slows like every like ten seconds.

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five to ten seconds you get another scan and they're cleaned they clean them up they crop

them the most unbelievable hack I'll call it for getting your older stuff into the

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computer I've never seen anything so amazing with regard to taking the old and bringing it

into the new world

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Amazing and then once it is digitized back it up so you don't lose it.

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So Andrew this has been amazing and uh again for everybody listening in

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ah If you want to connect with Andrew or to go to backup.fm and get the blueprint, all

those links are right beneath this video.

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If you're watching this on video, if you're listening to this on podcast, just open up the

phone that you have and whatever player you're using to listen to this and all of Andrew's

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links are there as well.

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Andrew, thank you.

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I know we've only scratched the surface of what you can do, but I hopefully we have made a

big impact today by getting

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people to think about uh the potential for uh loss if they don't proactively back up some

certain things and we shone some light on that today.

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ah Before we sign off, any final piece of advice or words of wisdom for our audience?

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You know sometimes when I'm given a microphone I talk about a simple PSA that I created a

couple years back.

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I call it it's a hashtag first day light check and all it is is I ask people on the first

day of every month or any day to check their vehicle lights.

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Have a friend check them out because who knows sometimes you can be driving for days or

weeks and only have one headlamp and I feel like it's a simple thing anyone can do and I

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see maybe five to ten percent of every car on the road.

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has a headlamp out and if the second one goes out, you could really create a danger for

yourself or others.

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So I'll throw that in because you just gave me the opportunity.

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So thank

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Amazing.

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Andrew, thank you.

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You have so many great tips and it gives me some insight.

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We should all aspire to be as proactive as you.

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And so I like that and a great way to end this episode.

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Thank you, Andrew.

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Thank you to our audience for listening in and I want you to take something that you heard

us talk about here today, uh identify your number one point of vulnerability and go put a

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backup solution in place.

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for that because if you don't and that hits, just think about how uh disruptive that will

be to the big impact that you're trying to make.

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you don't want to take that step backwards and have to rebuild.

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uh It's a blip on the radar screen.

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You reinstall and you keep going and away you go.

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take that action step today.

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Remember that you might be one collaboration away from a big breakthrough.

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go ahead and connect with Andrew, connect and get the blueprint that can help you.

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uh And remember the only way to fail is to quit.

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So keep moving forward everyone and we will see you on the next one.

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Thank you.

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uh